Amaya Toman Ratove gore kubva kambani yeapuro yafunga kumhanyisa zviitiko zvine zita muzvitoro zvine mazita Nhasi kuApple. Sechikamu chayo, veruzhinji vaigona kutora chikamu muzvirongwa zvedzidzo zvinonakidza zvine tarisiro huru. Gore rekutanga chirongwa ichi chainge chakamira sei uye ramangwana rayo rakamira sei?
Kubva pasi
Nheyo dzepurogiramu Nhasi kuApple yakaiswa nekambani yeCupertino kare munaGunyana 2015, payakaisa madziro evhidhiyo, nzvimbo dzakakosha dzekugara uye Genius Grove pachinzvimbo cheGenius Bar yakajairwa muchitoro chezvitoro chichangobva kuvhurwa muBrussels, Belgium. Dhizaini yezvitoro zvese zvichangobva kuvakwa zveApple yaive mumweya uyu. Apple yakazivisa hurongwa hwayo hutsva kuruzhinji muna Chivabvu 2016, payakazivisa chinangwa chayo chekuzivisa vanyori vane tarenda pasi rose, vatori vemifananidzo, vaimbi, vatambi vemitambo, vanogadzira uye vemabhizinesi munharaunda yavo yevatengi kukurudzira nekudzidzisa vatengi.
Nhasi kuApple haisiriyo chirongwa chekutanga chedzidzo chakarongwa nekambani yeapuro. Yakatangira yaive zviitiko zvinonzi "Workshops", yakanangana nekudzidzisa vatengi kudivi rehunyanzvi. Iyo fomati nyowani yaimiririra kubatanidzwa kweWorkshops uye Vechidiki Zvirongwa, uye Apple yakafunga kuisa zvakanyanya kukoshesa munharaunda. Chiitiko chekutanga muhurongwa Nhasi kuApple Havana kutichengeta takamirira kwenguva yakareba, uye nhamba yavo yakakura pamwe chete nemagadzirirwo akaitwa Apple zvishoma nezvishoma zvitoro zvayo zvekare ndokuzvigadzirisa kuchirongwa chitsva.
https://www.youtube.com/watch?v=M-1GPznHrrM
Apple yakasimudzira chirongwa chayo chitsva chedzidzo ine nhevedzano yemifananidzo ine maartist ari kutora chikamu uye yakatanga webhusaiti iyo vanofarira vaigona kuziva kuti ndezvipi zviitiko zvakarongwa uye pamwe kunyoresa. Chirongwa ichi chaisanganisira Studio Hours zviitiko zvakatarisana nekugadzira, Vana Hour, uko vashandisi vadiki vakadzidza kugadzira mavhidhiyo nemimhanzi, zvidzidzo zvekodha muSwift kana Pro Series, yakanangana nehunyanzvi software paMac. Mukati Nhasi kuApple asi avo vanofarira vaigonawo kushanyira maitiro akasiyana-siyana ehupenyu - semuenzaniso, kuita kweboka reK-Pop NCT 127 muBrooklyn kwaive kubudirira kukuru. Rwiyo rwe "Cherry Bomb" rwakatozoshandiswa pa Twitter ad yeApple Watch.
Chii chinotevera?
Icho chokwadi chekuti Apple iri kuverenga zvakanyanya pachirongwa chitsva chedzidzo cheramangwana chinoratidzwa nenyaya yekuti zvitoro zvichangobva kugadzirwa zvatova nenzvimbo dzekuronga zviitiko zvakakosha - mumwe wemienzaniso yakabudirira chitoro cheApple paMichigan Avenue muChicago. Iwo anosanganisira mahombe-screen skrini uye makuru kana madiki makamuri emusangano. Nekudaro, Apple hairegeredze kugadziridzwa nekuvandudzwa kwezvitoro zviripo. Included Nhasi kuApple zvishoma nezvishoma zvakava mafambiro edzidzo ezvidzidzo, zviitiko zvevadzidzisi, asiwo zviitiko zvine chekuita nekuchengetedzwa kwezvakatipoteredza kana nyaya dzazvino dzemagariro.
Photogallery
Zviitiko zvakarongwa sechikamu chepurogiramu zvakashanyirwa nevanhu vanopfuura mamiriyoni 500 pasi rose mugore rokutanga. Nekuda kweizvi, kukosha kwezvitoro zveApple kwakasimuka zvakare, uye kambani pachayo inodana zvitoro zvayo "chigadzirwa chikuru". Muna Ndira wegore rino, Apple yakatanga kutarisa mhinduro kubva kuvanhu vakapinda muzviitiko zvega, asi zvichiri kumberi kuti uongorore data, maererano nazvo.
Mushure memwedzi gumi nembiri yekutambira "Nhasi kuApple", zvatove pachena kuti chirongwa chine chinangwa. Apple inoramba ichiwedzera uye kupfumisa chiyero chayo sezvo masevhisi ayo uye zvigadzirwa zvinoshanduka nekuwedzera. "Kana chizvarwa chinotevera chiri kuti 'tokuona kuApple,' ndinoziva kuti taita basa rakanaka," anopedzisa kudaro Mutevedzeri weMutungamiriri weRetail Angela Ahrendts.
