Libor Kubín Pave negore kubva pakafa Steve Jobs. Zviono zveapocalyptic zvekuparadzwa kwenharaunda yeCupertino hazvisati zvaitika. Apple hairatidze chiratidzo chekudzikira parizvino uye inoramba ichiunza zvigadzirwa zvitsva uye software senge pabhandi rekutakura. Zvakadaro, kune manzwi ekuti Mabasa aisazombofa…
Mabasa akakanganisa mutsivi wake
Mabasa aitonga vashandi vake uye vanoshamwaridzana nechibhakera chesimbi. Haana kusarudza ane runyerekupe Scott Forstall semutsivi wake. Sarudzo yakawira pana Tim Cook, uyo azviratidza mukumiririra mukuru mukuru anorwara. Haana kuoneka munzvimbo yemutungamiriri kuApple kunze kwebhuruu, asi anga achishandira kambani kweanopfuura makore gumi nemana. Saka Mabasa aive nenguva yakakwana yeku "bata" mutsivi wake uye kupfuudza ruzivo rwake rwekutarisira kambani yakakura kudaro. Asi Cook anoshoropodzwa nezvinhu zvakawanda: akanyanya kupfava kuvashandi, haagone kuratidza zvakakwana seMabasa, ane kakupenga, ane hanya chete nepurofiti yekambani, haasi muoni, anoteerera vatengi. , anoteerera vagovani uye kunyange kuvapa migove... Zvose zvinosarudzwa nemutungamiriri wezvino zvinoyerwa pane zvakatangira. Izvi zvinoita kuti ive nzvimbo isingagoneki. Cook haingogone kuve kopi yeMabasa, Apple inotungamira zvinoenderana nesarudzo dzayo, iyo inotakurawo mhedzisiro.
Mabasa haaimbofa akabhadhara
Apo Mabasa akadzingwa kubva kuApple, akatengesa zvikamu zvake zvose mukambani. Kunze kwechimwe chete. Izvi zvakamubvumira kuenda kumisangano yebhodhi uye kudzokera kuhutungamiri. Pakapedzisira kupihwa madividends muna 1995, mumakore akatevera kambani iyi yaive mutsvuku. Nekufamba kwenguva, Apple payakamboita purofiti, mari inopfuura mabhiriyoni makumi mapfumbamwe nemasere emadhora aive aungana mumaakaundi ekambani.
Mabasa aipesana nekuita chero nevagovani uye kubhadhara mari. Cook, kune rumwe rutivi, akasimbisa muna Kurume kuti, zvichitevera chibvumirano nebhodhi revatungamiriri, vagovani vachawana migove yavo kekutanga mumakore gumi nemanomwe. Ndinogona kufunga nezvemikana miviri chete yekufungidzira, kuti kunyangwe pasi pehutungamiriri hweMabasa, madzoro kubva kumasheya anogona kubhadharwa - musangano mukuru wevanemasheya kana bhodhi revatungamiriri vaigona kumanikidza kugoverwa kunyangwe kusatenderwa nemutungamiriri.
Mabasa aisambokumbira ruregerero
Rangarira kutangwa kweiyo iPhone 4? Nguva pfupi mushure mekutanga kutengesa, nyaya ye "Antennagate" yakatanga. Pfungwa yaive yekuti kana iwe "wakabata foni zvisizvo" pakanga paine kurasikirwa kwakanyanya kwechiratidzo. Yakashata antenna dhizaini ndiyo yakakonzeresa iyi complication. Nekuti dhizaini yaive pamberi pekushanda. Apple yakaita musangano unoshamisa wevatori venhau. Sezviri pachena asemeswa, Mabasa akatsanangura chimiro chakazara chedambudziko, akakumbira ruregerero, uye akapa vatengi vasingagutsikane kesi yemahara yekudzivirira kana kudzosera mari. Uyu ndiwo muenzaniso webhuku rekukurukurirana kwedambudziko. Mabasa akateerera kuraira uye kurudziro yeshamwari yake yekare uye mushambadzi murwi Regis McKenna. Kunyomba kwakateverwa ne "kubva" kwaMark Papermaster, mutevedzeri wemutungamiri wehardware. Mabasa aikanda madota mumusoro make kune mamepu aripo à la Apple, asi handina kana chokwadi chekuti angakurudzira makwikwi.
Mabasa haambofa akadzinga Forstall
Chirevo ichi manyepo zvachose. Mabasa haana kumbobvira atora napkins, aikanganisa uye akafamba pamusoro pezvitunha. Akakwanisa kukanganwa nezveshamwari dzake dzakamubatsira kugadzira Apple paaigovera migove yevashandi. Anozivikanwa zvakare nekutaura kwake: "Kana ukasauya kubasa neMugovera, usazvinetse kuenda neSvondo." Panguva yekudzoka kwake kukambani, vashandi vakatya kukwira lifti neMood Jobs nekutya kuti "... vangave vasina basa musuwo usati wavhurwa." Nyaya idzi dzakaitika, asi kashoma.
Steve Jobs naScott Forstall vaive nehushamwari, asi dai paive nekudzvinyirirwa kwakawanda kubva kuboka revatungamiriri vane simba uye vagovani, mukuru wekuvandudza iOS angadai akabviswa zvakadaro. Kutonga nekutungamira chikwata chinopedza simba rayo pakurongana nekukwikwidza zvine zvazvinobatsira. Hukama muhutungamiriri hwemukati hwakanga husina kumira zvakanaka. Kana Forstall, Ive, uye Mansfield vakasangana nokuda kwomusangano webasa, Cook anofanira kuva akanga aripo. Mabasa aizoita pragmatically seyazvino CEO. Zvirinani kurasikirwa neForstall pane kurasikirwa neiyo iconic yekambani dhizaini mugadziri Ivo uye anotungamira hardware mugadziri Mansfield.
Mabasa aisazomboteerera zvido zvevatengi
Mabasa akadzokorora kutaura kuti munda wemapiritsi uri kunze kwekufarira kwekambani yemichero. Mashoko akadai ndiwo akanga ari nzira yake yenguva dzose yokunyengedza muviri uye kuvhiringidzika kwemakwikwi. Iyo iPad yakaunzwa muna Ndira 27, 2010. Apple yakagadzira musika mutsva unobhadhara nemudziyo uyu, kubva pakatanga kubuda purofiti. Mabasa akaramba mukana wekugadzira diki vhezheni yePadad uye akapa zvikonzero zvakati wandei. "Mapiritsi manomwe-inch ari pane imwe nzvimbo pakati: akanyanya kukura kuti akwikwidze nemafoni uye madiki kuti akwikwidze nePadad." Makore maviri apfuura kubva pakaunzwa yekutanga iPad, uye tarisai, Apple yakaunza iyo iPad mini. Chikonzero chekugadzirwa kweiyi modhi chiri nyore: chimwe chinhu muhukuru pakati pe iPhone ne iPad. Chinangwa chayo chichava chekubvisa mamwe mahwendefa anokwikwidza seKindle, Nexus kana Galaxy uye kutonga chikamu chakapihwa chemusika.
Sekureva kwaMabasa, saizi yemafoni akakodzera yaive 3,5 ″. Nekuda kweizvi, unogona kushandisa iyo iPhone nemunwe mumwe. Muna 2010 akati: "Hapana achatenga giant smartphones ane mana kana anopfuura inch displays." Saka nei ichangoburwa iPhone modhi 4 ″? 24% yevanofarira vakatenga mafoni makuru. Zvisinei nekutenderera kwegore rimwe chete kwekuvandudza, hazvisi nyore kuti uuye nemhando itsva yefoni gore rega rega izvo zvinomanikidza vatengi kuti vasvike muzvikwama zvavo. Makwikwi emafoni anogara "achiwedzera" mafoni ayo, saka Apple yakauya nemhinduro yeSolomon. Akatowedzera kureba kwefoni. Mutengi akazvidya uye foni ikaramba yakazara. Dai Mabasa anga ari pachikuva pakuvhurwa kweiyo iPhone 5, angadai akawana zvikonzero zvakati kuti nei akachinja pfungwa uye akarumbidza kuratidzwa kumatenga.
Nguva yepost-Mabasa
Mimwe misimboti yakasimbiswa (semuenzaniso kuvandudzwa kwemidziyo mitsva) uye tsika yekambani icharamba ichichengetwa kunyangwe mushure mekufa kwaMabasa. Asi hazvisi nguva dzose zvinogoneka kunamatira neupofu kune zvidzidzo zvekare uye mirairo. Cook anoziva zvaari kuita uye iye zvino ane mukana wakasarudzika wekutangazve kambani uye zvigadzirwa zvese nemutengo wematanho asingafarirwe. Nekudaro, zvinodikanwa kumisikidza zvakajeka zvinotanga uye kutungamira kweimwe budiriro. OS X, iOS uye mamwe mapurogiramu anofanirwa kuita chirongwa chekuchenesa, kubvisa madhipoziti ebhora, kubatanidza (sezvinobvira) kutonga kwevashandisi uye chitarisiko. Muchikamu chehardware, Apple inofanirwa kusarudza kuti, kana zvachose, ichiri kufarira zvisingaverengeki nyanzvi. Kumira uye kusava nechokwadi munzvimbo ino kunotyaira vashandisi vakavimbika kumakwikwi emhinduro.
Sarudzo dzinofanirwa kuitika mune ramangwana dzicharwadza, asi dzinogona kufema simba rinopa hupenyu muApple.
Chinyorwa chakanaka
Iwe unotoziva kunyora chinyorwa chako wega, kana kuti unongoshandura zvese nechisimba (uye kunyangwe zvisina kunaka)?
Muchidimbu, ndinobvuma, asi mamepu uye Siri yaisazoburitswa isina kupera neadi Mabasa
zvachose. Nyaya yakanaka, zvinonyadzisa kuti haisi kubva mumusoro mako, ndanga ndichida kukurumbidzai, asi ndatenda zvakadaro
Nyaya yakanaka ine nharo dzakanaka. *chigunwe*
"Makore maviri apfuura uye tarisai, Apple yakaunza iyo iPad mini."
1 gore rapfuura :)
Ndingadai ndisina kushinga mumatare iwayo. Mubvunzo ndewekuti iyo inotevera iPhone ichave "yakafukidzwa" kana "yakasvibiswa" kana kana kuchingove nemasaizi maviri.
kana uchine mamwe masosi eLibor, ndingawedzera kupihwa neimwe 5000,- kana mumwe wevarume vakanyora chinyorwa chiri nani neruoko rwake!
Yakanyorwa zvakanaka kwazvo! Ini ndingagamuchire zvakanyanya chero chinyorwa pane subculture yekunhonga maapuro pamapeji aya. Zita racho rinotoratidza kuti iyi subculture iripo, asi chii chinoisiyanisa, chii chinogona kuitika mune ramangwana? Ndatenda
Mabasa aisazomboverenga chinyorwa ichi :-)
Pakutanga, kuchiri kutanga kufunga kuti Apple iri kudzika here. Chete mushure mekunge Apple yaenda isina zviziviso kubva kuna Steve ndipo pazvichatanga kuve nebasa.
Nyaya yakanaka, yakawanda
Chinyorwa chakanakisa! Ndatenda. :)
ingada "mac cube", i.e. yakachipa MacMini, mushure mezvose, ingori vhiri rekuvandudza, inguva pfupi chaizvo apo iyo mac mini yakatora makore mashanu, avo varipo. (software)
Chinyorwa chakanaka kwazvo, ndinokutendai nacho… :)
Ndinofunga kuti ipad mini yaisazonetsa Mabasa zvakanyanya, asi ainyatsofunga kuti haina ratin. iPad, iPod, iPhone, zvese zvine muripo. Uye kamwe kamwe bac, iyo iPad-mini isina kunyoreswa. Iwe haugone kuiona!
Chinyorwa chakanaka, ndinoda kubvunza, iwe unobatira pamwe nemagazini ye superapple? Ndichangobva kudhinda chinyorwa chimwe chete mune yazvino edition :-)