Philip Houska Svondo rapfuura paApple yaive, pakati pezvimwe zvinhu, mumweya wekuchinja kwemaneja. Jeff Williams naJohny Srouji vakasimudzirwa, uye Phil Schiller, mukuru wekutengesa, akagamuchira unyanzvi hutsva pasi pebapiro rake. Pamusoro peApple Stores, iyo yaachange achitarisira, anokanganiswawo nekutora kutsva - gore rinouya achabatsirwa naTor Myhren kubva pachinzvimbo cheMutevedzeri weMutungamiri weKushambadzira neKutaurirana.
Myhren akamboshanda semutungamiriri wekugadzira weInternet advertising agency Grey Group uye semaneja maneja wehofisi yeGrey Group muNew York. Nekudaro, chimwe chinhu chakamumirira kuApple. Zvechokwadi, iye achange ari mutariri wezvakasiyana-siyana zvezvigadzirwa kubva kuTV kushambadzira kusvika kune chigadzirwa kurongedza uye zvidhinha-uye-dhaka kunze kwekugadzira. Zviri pachena kuti haakwanisi kumirira chinzvimbo ichi, uye Apple anovimbisawo zvinhu zvakawanda zvakanaka kubva kwaari.
“Makore masere andakapedza ndiri kuGrey Group akanga asiri akanakisa pabasa rangu, aive akanakisa muhupenyu hwangu hwese. Ndakafarira miniti yega yega uye ndainakidzwa nekushanda neshamwari yangu uye chipangamazano Jim Heekin. Hapana mashoko ekutaura kuti ndinodada sei nezvatakavaka tose. Apple yakave nepesvedzero yakanaka muhupenyu hwangu uye yakandikurudzira mubasa rangu rekugadzira kupfuura chero chinhu chipi zvacho," Myhren akaudza. Business Insider achiwedzera kuti angafara kujoina timu yaTim Cook.
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Izvo zvinofanirwa kuwedzerwa kuti Myhren haasi mutsva kuindasitiri iyi. Zvakapesana chaizvo. Kwete chete aive pfungwa dzekugadzira kumashure kweE * Trade Baby's Super Bowl ad, asi akabatawo DirectTV mushandirapamwe naRob Lowe uye akashandura Ellen DeGeneres kuita anonzi CoverGirl. Myhren akatora chikamu muzvirongwa zvinonakidza zvakamuunza mukurumbira uye zvakaita kuti afarirwe nemakambani makuru uye anoremekedzwa.
Kwemakore matanhatu apfuura, anga ari kuhofisi yeGrey Group kuNew York, kwaakakwanisa kupeta katatu huwandu hwevashandi kusvika kune chiuru uye akahwina mibairo yakati wandei kukambani. Zvakakosha kucherechedza kuti Grey Group, pamwe chete naMyhren pachake, vakakunda mibairo yeShumba gumi nenhatu mumutambo wepagore weCannes Lions gore rino.
Kamwe manejimendi eGrey Group angoziva kuti Myhren achange achisiya chigaro chavo, CEO Jim Heekin uye North America CEO Michael Houston vakatumira tsamba kudhipatimendi rega rega mukambani vachipfupisa zvese zvakaitwa naMyhren, zvaakaita, mazano uye zviito zvekukurudzira, vachiti zvaizokodzera. kutenda kwechokwadi kubva kune wese akawana rukudzo rwekushanda naye.
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Myhren pachezvake zvakare ane mibairo yakawanda uye nguva dzinonakidza dzakasundidzira kuvimba kwake uye hunyanzvi kumberi. Akaverengerwa murondedzero yaFortune "40 under 40", akawana nzvimbo inoremekedzwa muFast Company runyorwa rwevanhu vakanyanya kugadzira, uye akapindawo muhurukuro mbiri dzeTED.
Pakati pehama dzake, Myhren airemekedzwa zvikuru. Adweek akamurondedzera se "chiratidziro chepasi rose chekugadzira chakabatsira kusimudzira Grey Boka kumusoro". Mukuru wekugadzira wesangano rekushambadzira Droga5 Ted Royer, CEO weFCB Global Carter Murray nevamwe vazhinji havana kusiya mazwi erupo.
Mamiriro ake akange asina kungobva pakugadzira ads uye mishandirapamwe. Kubva pakutanga, aive mutori wenhau uye akatanga zvemitambo kunyora mukati The Providence Journal. Sezvakataurwa naMyhren pachake, chinzvimbo ichi chakamupa chiono chakajeka uye zano remabatiro ebasa rake rekushambadzira, sezvo aifanirwa kubata nemazuva ekupedzisira aifanira kuzadzikiswa.
Newewo aiita zvekutora firimu uye paakanga asiri mundangariro yekugadzira chimwe chinhu, akakwira paskis kana kutora basketball, iyo yaakajaira kwazvo uye akaridzira Occidental College muLos Angeles, uko, semuenzaniso, Barack Obama akadzidza. Kuda kwake Japan hakugone kurambwa - anotaura chiJapan zvakanaka uye akasangana nemukadzi wake wemunguva yemberi muTokyo.
Tor Myhren ichave mumwe weakakosha mamaneja eApple kubva ku2016, uye zvinogoneka kuti nekufamba kwenguva tichaona dzimwe shanduko kubva pakuona kwekushambadzira, uye kubva pakuona kwehunyanzvi hwekutaurirana uye nzira nyowani dzekushambadzira. Hapana mubvunzo kuti munhu akatowana chimwe chinhu munyika, uye naizvozvo ane kodzero yekufamba mukambani yakafanana neApple.
