Vhara shambadzo

Kwangove nemavhiki mashoma kubvira apo chirongwa chemumhanzi cheAmerica Nine Inch Nails chapedza rwendo rwavo gore rino. Nekudaro, mugadziri wayo Trent Reznor zvechokwadi haana nguva yekuzorora. Semushandi weBeats Electronics, pamwe naJimmy Iovine kana Dr. Drem akazviwana ari pasi pebapiro reApple. IN hurukuro aifarira Billboard Reznor akataura nezvebasa rake idzva, hukama hwake nemushandirwi wake, uye mamiriro azvino eindasitiri yemimhanzi.

Zvinoita sekuti Apple ichashandisa mukana wekutora kwayo Beats Electronics zvizere. "Vakaratidza kufarira pachena kwandiri kugadzira zvimwe zvigadzirwa navo," Reznor akadaro mubvunzurudzo. "Ini handikwanise kutsanangura zvakadzama, asi ndinofunga kuti ndiri pachinzvimbo chandinogona kubatsira nzanga." kumumhanzi.

Reznor anga achifarira kugovera mimhanzi kwenguva yakareba. Mukati mebasa rake rine zvibereko, akasangana nemisungo yedzimba dzechinyakare dzokutsikisa, asi akaedzawo dzimwe nzira dzokuendesa basa rake kuvateereri. Mumwe muenzaniso kune vese - makore manomwe apfuura, Reznor akapererwa nekushivirira aine zita rake Interscope, uye saka vateveri vake. akati, ngavaba dambarefu rake idzva paInternet.

Nekuda kwemakumi matanhatu emabhiriyoni ekutorwa kweBeats Electronics, akazove mushandi weApple nhasi, izvo zvisina kudzikisa mikana yake yekupesvedzera indasitiri yemimhanzi. Mukuwedzera, Reznor anokoshesawo basa rake idzva pamunhu pachake: "Semutengi weupenyu hwose, fan uye mutsigiri weApple, ndinofadzwa."

Mugadziri weNine Inch Nails purojekiti anogona ikozvino kutarisa zvizere pakubatsira kugadzira mimhanzi nyowani yekufambisa sevhisi. (Kutevedzana, kumwe kugadziridzwa kweprojekti yeBeats Music, inova mavambo anovimbisa, asi ichine nzira refu isati yaitwa yakakwana uye inogamuchirwa zvikuru nevanhu.) Maererano naReznor, chirongwa chakadaro chinogona kubatsira mimhanzi. vagadziri, vagovani uye vatengi: "Ndiri parutivi rwekutenderera, uye ndinofunga kuti sevhisi yekutepfenyura chaiyo inogona kugadzirisa matambudziko ese emapato."

Chinhu chakakosha chemhinduro yakadaro inyaya yemari. Kunyangwe ipapo, maererano naReznor, kutenderera kune ruoko rwepamusoro uye kunogona kubatsira kumisa kudzikira kwekukosha kwekugadzira mimhanzi. "Chizvarwa chese chevechidiki chinoteerera mimhanzi paYouTube, uye kana paine kushambadza muvhidhiyo, vajaira kutsungirira. Havasi kuzobhadhara dhora renziyo, saka nei iwe uchifanira kudaro?'

Nekudaro, sekureva kwaReznor, dzimwe nzira dzekubhadhara dzebasa revatambi hadzigone kuwira pavhu rakaorera. Muenzaniso weiyi iAlbum nyowani yeU2 yakagovaniswa mahara (uye panzvimbo isingaverengeki) kuburikidza ne iTunes. "Yakanga iri yekuisa chinhu pamberi pevanhu vakawanda sezvinobvira. Ndinonzwisisa kuti sei zvaiyevedza kwavari, uye vakabhadharwa,” anotsanangura kudaro Reznor. "Asi pane mubvunzo - zvakabatsira here kuderedza mimhanzi? Uye ndinofunga kudaro. ” Sekureva kwemushandi mutsva weApple, zvakakosha kuziva kuti basa remuimbi richasvika vanhu, asi haagone kuzvimanikidza kune chero munhu.

Kunobva: Billboard
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