Musika we smartwatch uri kukura, unotongwa neApple Watch

Apple yakatozvirova dundundu kakawanda munguva yakapfuura pamusoro pekubudirira kunowanikwa nechikamu cheWearables. Inosanganisira, pakati pevamwe, Apple Watch, iyo inokwanisa kuruma chikamu chinowedzera chemusika wakakodzera. Munguva yemwedzi gumi nembiri inopera muna Mbudzi wapfuura, mugove wenhamba ye smartwatches inotengeswa yakawedzera ne 61%.

Musika wewachi dzakangwara uye zvakafanana zvinopfekeka zvemagetsi zvinotongwa nemazita matatu - Apple, Samsung, uye Fitbit. Vatatu ava vane huwandu hwe88% yemusika, nemutungamiri asina kujeka ari Apple neApple Watch yayo. Zvinoenderana nedata reNPD, 16% yevakuru vekuUS vane smartwatch, kubva pa2017% muna Zvita 12. Muboka revanhu vane makore 18-34, mugove wevaridzi ve smartwatch i23%, uye mune ramangwana NPD inofungidzira kuti kufarirwa kwemidziyo iyi kuchakura kunyange pakati pevashandisi vakwegura.

Mabasa ane chekuita nehutano uye kusimba anonyanya kufarirwa newachi dzakangwara, asi zvinoenderana neNPD, kufarira kuri kukura mumabasa ane chekuita neotomatiki uye IoT. 15% yevaridzi vewachi yakangwara vanotaura kuti vanoshandisa mudziyo wavo, pakati pezvimwe zvinhu, zvine chekuita nekudzora zvinhu zveimba yakangwara. Pamwe chete nekuwedzera kwekuita zvakasiyana-siyana kwe smartwatches, NPD inofanotaurawo kuwedzera mukuzivikanwa kwavo uye kuwedzera kweiyo base base.

Mukuzivisa yayo Q1 2019 mhedzisiro yemari, Apple yakati mari kubva kune yayo inopfekeka chikamu yakakura 50% mukati mekota. The Wearables chikamu chinosanganisira, semuenzaniso, AirPods mukuwedzera kuApple, uye mari inobva pairi iri pedyo nekukosha kwekambani yeFortune 200 Tim Cook akati iyo Wearables, Home uye Accessories zvikamu zvakaona kuwedzera kwe33%, uye iyo Apple Watch uye AirPods vane chikamu chikuru mukubudirira kweiyo Wearables chikamu.

Kunobva: NPD