Vhara shambadzo

"Tapedza, tazivisa kubhuroka." Ndozvakaita mukuru weGT Advanced Technologies, iyo kambani yaifanirwa kuendesa sapphire hombe kuCupertino, yakashamisa Apple muna Gumiguru 6. Zvinoita sekunge kune nzira mbiri chete dzekuve mubatsiri weApple: kubudirira kukuru kana kutadza zvachose.

Sezviri pachena, kudanana pakati peApple neGT kwakaenda seizvi: "Heano mazwi aunobvuma kana kuti hautigadzirisire safiro, pakupedzisira, GT yakajairira mabhiriyoni epurofiti uye akabvuma zvachose mazwi asina kunaka. Asi zvakapesana chaizvo zvakaitika vasati vageza nemari - kubhuroka kwekambani. Ndicho chokwadi chakakasharara chaunofanirwa kubata nacho kana ukadyidzana neApple.

Mufananidzo wakakwana unopihwa neazvino kesi yeGT Advanced Technologies, inonongedza kune cheni yekugovera iyo inoenderana nemamilimita, kunyangwe yakagadziridzwa zvakanyanya. Apple inoridza muridzo mairi uye, kubva pachinzvimbo chesimba, inogona kumanikidza vadyidzani vayo kuti vabvumirane nemamiriro ezvinhu anoifarira kwazvo, kunyangwe kana pakupedzisira kazhinji isingaite. Ipapo kukahadzika kushoma kunokwana uye zvapera. Pakarepo mhedzisiro inotarisirwa ikasauya, Tim Cook anotarisa kure uye anotsvaga mumwe, "akavimbika" mudiwa.

Tora kana kusiya

Aive iye zvino mukuru mukuru wekambani yeCalifornian, uyo mumakore apfuura, achiri pabasa remukuru wezvekuvhiya, akaunganidza cheni inoshanda zvakakwana yevagadziri uye vatengesi vemarudzi ese ezvikamu zvezvigadzirwa zveapuro, izvo Apple inogona kuzowana maoko evatengi. Izvo zvinodikanwa kuita kuti zvese zvishande, uye muCupertino vakagara vachichengeta zvese zvibvumirano uye zvisungo zvekudyidzana pasi pekuputira.

[ita chiito=”citation”]Urongwa hwese hwakaparara kubva pakutanga kusvika kumagumo anosiririsa.[/do]

Gore rapfuura chete, takakwanisa kuve nekutarisa kwakasiyana mukicheni yebhizinesi iri rakabudirira. Apple inosaina kondirakiti hombe neGT Advanced Technologies muna Mbudzi 2013, yakagadzirirwa kuvaka fekitori hombe yesafire uku ichigadzira mazana emabasa muArizona. Asi nekukasira kumberi kwegore: ndiGumiguru 2014, GT iri kunyorera kubhuroka, mazana evanhu apererwa nebasa, uye kugadzirwa kwesafire hakuna kwaunoona. Kukurumidza kupera kwekubatana kunobatsira mapato ese ari maviri hazvishamise mukuverenga kwekupedzisira, sekuratidzwa kucharatidza magwaro akaburitswa mukubhuroka.

Kune Apple, izvi zvakanyanya kana zvishoma zvinongokanganisa. Ndichiri kuAsia, uko kunoshanda ruzhinji rwevatengesi vayo, vanoshanda chinyararire uye kunze kwenzvimbo, mubatanidzwa neNew Hampshire-based GT Advanced Technologies wakaongororwa nevezvenhau uye veruzhinji kubva pakutanga. Makambani maviri aya ane hurongwa hwakashinga chaizvo: kuvaka fekitari hombe muUnited States chaimo iyo ichagadzira sapphire yakapetwa ka30 kupfuura imwe fekitari ipi neipi pasi pano. Panguva imwecheteyo, ndechimwe chezvinhu zvakaomesesa pasi pano, chinogadzirwa muchoto chinodziiswa kusvika pazviuru zviviri zvemadhigirii Celsius uye chinodhura zvakapetwa kashanu pane girazi. Kugadziriswa kwaro kunotevera kunoda zvakafanana.

Asi hurongwa hwese hwakanga hwaparara kubva pakutanga kusvika kumagumo anosiririsa. Mamiriro ezvinhu akaudzwa naApple aive asingagone kuzadzisa, uye zvinoshamisa kuti mamaneja eGT aigona kusaina zvibvumirano zvakadaro.

Kune rimwe divi, izvi zvinongosimbisa hunyanzvi hwekutaurirana hweApple uye chinzvimbo chayo chakasimba, chaanogona kushandisa kune mukana wakazara. Panyaya yeGT, Apple yakaendesa rinenge basa rese kune rimwe bato uye yaigona chete purofiti kubva mumubatanidzwa uyu. Yakanyanya purofiti, ndizvo zvese maneja muCupertino ane hanya nazvo. Ivo vanoramba kukakavara chokwadi chekuti vavanodyidzana navo vari kushanda padhuze nekubhuroka. Munguva yenhaurirano neGT, vanonzi vakati aya ndiwo mazwi akajairwa neApple nevamwe vatengesi, uye havana kutsanangura nezvenyaya iyi zvakare. Tora kana kusiya.

Kana GT isina kubvumirana navo, Apple yaizowana mumwe mutengesi. Kunyange zvazvo mamiriro acho akanga asingakanganisi uye GT, sezvazvakazoitika, yakaunza kuparadzwa, hutungamiri hwekambani inoshanda zvikuru mumunda wemasero ezuva kusvikira panguva iyoyo kubheja zvose pane imwe kadhi - kubatana kunokwezva neApple, iyo, kunyange zvazvo inounza hukuru. njodzi, asiwo purofiti inogona kuita mabhiriyoni.

Kurota papepa, fiasco muchokwadi

Kutanga kwemubatanidzwa weAmerica, uyo Apple yaizosimbisawo mazwi ayo nezvechinangwa chekudzosa kugadzirwa kunharaunda yeUnited States, haina kutaridzika zvakanyanya - kwete papepa. Pakati pezvimwe zviitiko, GT yakagadzira mavira ekugadzirwa kwesafire, uye Apple yakatanga kuzviona muna Kukadzi 2013, payakaratidza girazi resafiri pane iyo iPhone 5 kuratidzwa, iyo yaive yakasimba kupfuura Gorilla Girazi. Panguva iyoyo, Apple yaingoshandisa safire kuvhara iyo Touch ID sensor uye kamera lens, asi ichiri kupedza chikamu chimwe muzvina chesafire yese yakagadzirwa pasi rese.

Muna Kurume wegore iro, Apple's GT yakazivisa kuti yaigadzira choto chaigona kugadzira masilinda esafiri anorema 262 kilogiramu. Izvi zvakanga zvakapetwa kaviri ukuru hwemavhoriyamu akambogadzirwa. Kugadzirwa muhukuru hukuru zvinonzwisisika zvinoreva kuratidzwa kwakawanda uye kudzikiswa kukuru kwemitengo.

Sekureva kwemagwaro akaburitswa muhurongwa hwekubhuroka, Apple pakutanga yaifarira kutenga mavira mazana maviri nemazana matanhatu ekugadzira safiri. Asi pakutanga kwezhizha, pakanga pane kuchinja kukuru, nokuti Apple yaisakwanisa kuwana kambani yaizobudisa safiri. Akaenda kune vakati wandei vavo, asi mumiriri wemumwe wavo akataura kuti pasi pemamiriro akarairwa neApple, kambani yake yaisazokwanisa kuita purofiti pakugadzirwa kwesafire.

Apple saka yakasvika kuGT yakananga kuti igadzire safire pachayo kuwedzera kune mavira, uye sezvo ichinzi yaivewo nedambudziko ne40% margin iyo GT yaida mavira, yakafunga kuchinja maitiro. GT nguva pfupi yadarika yakapa chikwereti chemadhora miriyoni mazana mashanu nemakumi manomwe nesere chaizoona femu yeNew Hampshire ichivaka 578 nekushandisa fekitori muMesa, Arizona. Kunyangwe pakanga paine mazwi mazhinji muzvibvumirano izvo zvaive zvisina kunaka kuGT, sekunge kusabvumidzwa kutengesa safiri kune chero munhu kunze kweApple, kambani yakagamuchira kupihwa.

Mukuda Apple

GT yanga ichidzikira mubhizimusi rayo resolar cell, saka kugadzirwa kwesafire kwaiita senge inonakidza sarudzo yekuenderera mberi nekuita mari. Mhedzisiro yacho yaive chibvumirano chakasainwa pazuva rekupedzisira raGumiguru 2013. Kubva pachibvumirano neApple, GT yakavimbisa kuwedzera kaviri mari yayo mu2014, nesafire inoverengera inosvika 80 muzana yemari yayo yegore, kubva pachikamu cheiyo. Asi matambudziko akaonekwa kubva pakutanga.

[ita chiito=”citation”] Silinda hombe yesafire yakatora mazuva 30 kugadzira uye inoita zviuru makumi maviri zvemadhora.[/do]

Apple yakapa zvishoma pane GT yakanga yaronga safiri uye yakaramba kutenderera, ichisiya GT kuti itengese safiri kwaari nekurasikirwa. Pamusoro pezvo, zvibvumirano zvichangosainwa zvakaratidza kuti achabhadhariswa madhora mazana matanhatu nemakumi mashanu emadhora kana akarega imwe kambani ichishandisa imwe yevira remadhora mazana maviri, faindi yemadhora mazana matanhatu nemakumi mana nemazana mana kana akatengesa kristaro ye650-kilogram kune waakwikwidza, uye faindi yemadhora mazana matatu nemakumi maviri emadhora pakunonoka kuendesa. the crystal (kana $200 per millimeter yesafire). Panguva imwecheteyo, Apple inogona kudzima odha yayo chero nguva.

GT yakatarisana neimwe faindi yemamiriyoni makumi mashanu emadhora pakutyora kwega kwega kwekuvanzika, kureva kuburitswa kwehukama hwechibvumirano pakati pemapato maviri aya. Zvakare, Apple yakanga isina kurambidzwa kwakadaro. Kumibvunzo yakawanda yeGT maererano nemapoinzi aifarira Apple, kambani yeCalifornian yakapindura kuti aya mamiriro akafanana kune evamwe vatengesi vayo.

Chibvumirano chakasainwa mazuva mashoma mushure mekunge 262-kilogram imwe yekristaro sapphire yakatanga kubuda muchoto cheGT. Zvisinei, silinda iyi yakanga yakatsemuka zvokuti yaisagona kushandiswa zvachose. Nekudaro, GT yakataura kuApple kuti mhando yaizowedzera.

Yakakuvadzwa makristasi esafiri anogadzirwa muArizona. Iwo mapikicha akatumirwa neApple kune vanokwereta veGT

Nekugadzirwa kwakawanda kwesafire, GT yakabva yahaya vashandi mazana manomwe, izvo zvakaitika nekukurumidza zvekuti pakupera kwechirimo chino, vanopfuura zana venhengo itsva dzechikwata vaisanyatsoziva kuti vopindura ani, sezvakaziviswa neaimbove maneja. . Vamwe vaimbove vashandi vaviri vakati kupinda kwacho hakuna kutariswa neimwe nzira, saka vazhinji vakatora nguva yekuzorora.

Muchirimo, mamaneja eGT akabvumira nguva yekuwedzera isina muganho kuti vazadze mavira nezvinhu zvekugadzira safiri, asi panguva iyoyo, pakanga pasina mavira akakwana akavakwa zvakare, zvichikonzera mhirizhonga. Maererano nevaimbova vashandi vaviri, vanhu vakawanda vakanga vasingazivi zvokuita uye vaingofamba-famba mufekitari. Asi pakupedzisira, dambudziko rakakura zvikuru raive mbeu chaiyo yekubatana kwese - kugadzirwa kwesafire.

Silinda hombe yesafire yakatora mazuva makumi matatu kugadzira uye inodhura madhora zviuru makumi maviri (pamusoro pe30 korona). Uye zvakare, inopfuura hafu yemasilinda esafire aive asingashandiswe, sekureva masosi anoziva nezvekushanda kweApple. Mufekitari muMesa, "makuva" anokosha anonzi akatogadzirwa kwavari, uko makristasi asingashandisi akaunganidzirwa.

GT COO Daniel Squiller akataura mugwaro rekubhuroka kuti kambani yake yakarasikirwa nemwedzi mitatu yekugadzirwa nekuda kwekudzimwa kwemagetsi uye kunonoka mukuvaka fekitori. Apple yaifanirwa kupa magetsi nekuvaka fekitori, asi Apple yakaudza vakweretesi veGT kuti kambani yakabhuroka nekuda kwekutadza kutonga, kwete kudzimwa kwemagetsi. GT yakapindura chirevo ichi kuti aya aikanganisa nemaune kana kutaura zvisirizvo.

Kugadzirwa kwesafire kuri kutadza

Asi chimwe chinhu chisiri kudzimwa kwemagetsi kana manejimendi akaipa akatungamira GT kubhuroka. Mukupera kwaKubvumbi, Apple yakamisa chikamu chekupedzisira chechikwereti chayo chemamiriyoni zana nemakumi matatu nepfumbamwe nekuti yaiti GT haina kusangana nemhando yesafire. Munyaya dzekubhuroka, GT yakatsanangura kuti Apple yaigara ichichinja maratidziro ezvinyorwa uye kuti yaifanira kushandisa 139 miriyoni emadhora emari yayo kuti ishandise fekitori, kureva kaviri mari yakakweretwa kubva kuApple kusvika parizvino.

Uye zvakare, vakuru veGT vanoti Apple neguta reMesa vane mhosva yekupera kwefekitori yeArizona. Chikamu chekutanga chekuvaka chakangopedzwa muna Zvita 2013, izvo zvakasiya mwedzi mitanhatu chete kuti ishande zvizere. Panguva imwecheteyo, kudzimwa kwemagetsi kwatotaurwa, apo Apple inonzi yakaramba kupa zvitubu zvemagetsi, yaifanira kunge yakakonzera kudzimwa kukuru kwemwedzi mitatu.

Naizvozvo, musi waChikumi 6, GT CEO Thomas Gutierrez akasangana nevaviri vatevedzeri vemutungamiri weApple kuti avazivise kuti pakanga paine matambudziko makuru mukugadzirwa kwesafire. Akapa gwaro rainzi "Zvakaitika", iro rakanyora matambudziko gumi nemanomwe akadai sekubata zvisina kunaka kwevira. Tsamba yaApple kune vane zvikwereti inoenderera mberi ichiti Gutierrez akauya kuCupertino kuzobvuma kukundwa kwake. Mushure memusangano uyu, GT yakamira kugadzira makristasi e17 kilogram uye yakanangana neiyo 262 kilogiramu kuti chirongwa ichi chibudirire.

Pakabudirira kugadzirwa kwecylinder yesafire yakadai, saha yedhaimani yakashandiswa kucheka zvidhinha zvakakora masendimita gumi nemana muchimiro chemafoni maviri matsva, iPhone 14 uye iPhone 6 Plus. Zvidhinha zvaibva zvachekwa kureba kuita kuratidza. Hapana GT kana Apple yakambosimbisa kuti safiro yaive yakarongedzerwa kushandiswa muchizvarwa chazvino chePhones, asi kupihwa mavhoriyamu esafiro Apple yaibvunza munguva pfupi, zvinogoneka.

Asi kuita kuti zvinhu zviwedzere kuipa, munaAugust, maererano nemumwe aimbova mushandi, rimwe dambudziko guru rakaonekwa kunze kwekugadzirwa pachako, nokuti 500 ingots yesafire yakangoerekana yashaikwa. Maawa mashoma gare gare, vashandi vakaziva kuti maneja akanga atumira zvidhinha kuti zvishandiswezve panzvimbo pokucheneswa, uye dai GT yakanga isina kukwanisa kuzvidzorera, mazana ezviuru zvemadhora angadai akarasika. Kunyangwe panguva iyoyo, zvakadaro, zvaive pachena kuti safiro yaisazopinda mukuratidzira kweiyo itsva "nhanhatu" iPhones, iyo yakatanga kutengeswa munaGunyana 19.

Nekudaro, Apple haina kukanda mapfumo pasi pasafire uye yaida kuramba ichiwana yakawanda sezvaibvira kubva mumavheni eMesa. Mutsamba yaakanyorera vakweretesi, akazotaura kuti akanga agamuchira 10 muzana chete yevhoriyamu yakavimbiswa kubva kuGT. Nekudaro, vanhu vari padyo neGT's operation report kuti Apple yaita zvisingaite semutengi. Dzimwe nguva aitambira zvidhinha zvaainge aramba mazuva mashoma ainge adarika nekuda kwekuderera nezvimwe zvakadaro.

Tapedza, taparara

Musvondo rekutanga raGunyana gore rino, GT yakazivisa Apple kuti yaive nedambudziko rakakura rekuyerera kwemari uye yakakumbira mumwe wayo kubhadhara chikwereti chekupedzisira che139 miriyoni. Panguva imwecheteyo, GT inonzi yaida kuti Apple itange kubhadhara mari yakawanda yezvinhu zvesafire kubva muna 2015. Musi waGumiguru 1, Apple yaifanirwa kupa GT $100 miriyoni yepakutanga $139 miriyoni uye kumisikidza chirongwa chekubhadhara. Panguva imwecheteyo, aifanira kupa mutengo wepamusoro wesafire gore rino uye kukurukura kuwedzera kwemutengo we2015, umo GT inogonawo kuzarura mukova wekutengesa safiri kune mamwe makambani.

[ita chiito = "citation"] Mamaneja eGT aitya Apple, saka havana kumuudza nezvekubhuroka.[/do]

Mativi maviri akabvumirana kukurukura zvese mumunhu muna Gumiguru 7 muCupertino. Nguva pfupi yapfuura 6:20 mangwanani musi waGumiguru XNUMX, zvakadaro, runhare rwemutevedzeri wemutungamiri weApple rwakarira. Pane imwe magumo aive CEO weGT Thomas Gutierrez, uyo akapaza nhau dzakaipa: kambani yake yakanga yamhan'arira kubhuroka maminetsi makumi maviri apfuura. Panguva iyoyo, Apple sezviri pachena yakanzwa kekutanga nezve chirongwa chekuzivisa kubhuroka, icho GT yakanga yatokwanisa kuita. Sekureva kwezvinyorwa kubva kuGT, mamaneja ake aitya kuti Apple yaizoedza kukanganisa hurongwa hwavo, saka havana kumuudza pachine nguva.

Mukuru anoshanda Squiller anoti kubhadharisa mari uye kutsvaga dziviriro kubva kune vanokwereta ndiyo chete nzira yekuti GT ibude muzvibvumirano zvayo neApple uye iwane mukana wekuzviponesa. Zviri naSquiller, pamwe chete nemutungamiriri weGutierrez, kuti zviri kukurukurwawo kana mamiriro ezvinhu aya akarongwa kwenguva yakareba.

Iwo manejimendi emukati aiziva nezvematambudziko emari, uye aive maviri akataurwa vakuru veGT vakatanga kutengesa zvakarongeka masheya avo mwedzi mishoma kubhuroka kusati kwaziviswa. Gutierrez akatengesa migove kutanga kwaMay, Chikumi naChikunguru imwe neimwe, Squiller akabva arasa migove inodarika miriyoni yemadhora mushure mekunge Apple yaramba kubhadhara chikamu chekupedzisira chechikwereti. Nekudaro, GT inosimbisa kuti aya aive akarongwa kutengesa uye kwete zvekumhanya, zvekumhanya mafambiro. Zvakangodaro, zviito zvemamaneja eGT zvine nharo.

Mushure mekuziviswa kwekubhuroka, migove yeGT yakanyura pasi, iyo yakatsvaira kambani inokwana bhiriyoni imwe nehafu yemadhora kubva pamusika panguva iyoyo. Apple yakazivisa kuti inotarisira kuenderera mberi nekubata nesafire, asi hazvisati zvanyatsojeka kuti ichaita riini kugadzirwa kwayo kukuru, uye kana zvichizoitika mumakore anotevera. Mapepa akaburitswa kubva kuGT Advanced Technologies kesi anogona kuita kuti asagadzikana uye kuita kuti zviome kutaurirana nevamwe vangangove vadyidzani, vanozove vakangwarira zvakanyanya mushure mekupera kunosuruvarisa kwemugadziri wesafire. Mushure mezvose, ichi chaivewo chikonzero chakaita kuti Apple irwe zvakasimba mudare kuti iite kuti diki diki rezvinyorwa zvakavanzika pachena.

Kunobva: WSJ, The Guardian
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