Apple picker Muna March shandurudzo yechiCzech yebhuku racho ichabudiswa Jony Ive - shasha kuseri kwezvigadzirwa zvakanakisa apuro, iyo inoronga hupenyu hweiyo dhizaini icon uye kwenguva yakareba mushandi weApple. Jablíčkář yave kuwanikwa kwauri mukushandira pamwe nesangano rinotsikirira Blue Vision inopa yekutanga yakasarudzika kutarisa pasi pehodhi yebhuku riri kuuya - chitsauko chakanzi "Jony Saves" ...
Jony anoponesa
Basa guru rekutanga raJony paApple raive rekugadzira chizvarwa chechipiri Newton MessagePad. Wekutanga Newton anga asati atombove pamusika, asi timu yekugadzira yakatozvivenga. Nekuda kwehurongwa hwakabatikana hwekugadzira, yekutanga modhi yaive nezvikanganiso zvakakomba izvo Apple vatariri, pamwe nevagadziri, vaida kugadzirisa.
Kunyangwe iyo Newton isati yasvika pamusika, Apple yakaratidza kuti chivharo chakarongwa, icho chaifanirwa kuchengetedza chiratidziro chegirazi chisina kusimba, chaisatendera nzvimbo yemakadhi ekuwedzera, ayo aifanirwa kutsvedza mukati meiyo slot kumusoro kwechigadzirwa. Chikwata chedhizaini chakapihwa basa rekukurumidza kugadzira pasuru inotakurika, kusanganisira yakapfava-inotsvedza-padehwe kesi, uye ndiwo mafambiro akaenda kumusika. Mukuwedzera, mukurukuri waNewton akanga ari panzvimbo isiri iyo. Yakanga iri zororo remuchindwe, saka kana mushandisi akabata mudziyo, waivhara mukurukuri.
Hardware mainjiniya aida chizvarwa chechipiri cheNewton (codenamed "Lindy") kuti ive nechidzitiro chakati kurei kuitira kuti runyoro ruzivikanwe zviri nyore. Nekuti peni yaive yakanamirwa zvine mutsindo kubva padivi, chinhu icho Newton akawedzera zvakanyanya optically, ivo vaida kuti vhezheni iyi ive yakatetepa zvakanyanya. Iyo yepakutanga yaiita sechidhinha, saka inongopinda mujaketi hombe kana homwe dzejacket.
Jony akashanda purojekiti yeLinda pakati paNovember 1992 naJanuary 1993. Kuti awane hombe yeprojekti, akatanga ne "nyaya" yake yekugadzira - ndiko kuti, akazvibvunza kuti: Ndeipi nyaya yechigadzirwa ichi? Iyo Newton yaive nyowani, inochinjika, uye yakasiyana kubva kune zvimwe zvigadzirwa zvekuti kugadzira chinangwa chekutanga kwaive kusiri nyore. Yakashandurwa kuita chishandiso chakasiyana zvichienderana nekuti isoftware yaimhanya pairi, saka inogona kunge iri notepad kana fax muchina. CEO Sculley akamudaidza se "PDA," asi kuna Jony, tsananguro iyoyo yakanga isina kunyatsojeka.
“Chinetso cheNewton chokutanga chaiva chokuti chakanga chisinganei nehupenyu hwevanhu hwemazuva ose,” anodaro Jony. "Haina kupa dimikira kuti vashandisi vatarise pairi."
Kuvanhu vazhinji, kepisi ingori kepisi, asi Jony akaikoshesa. “Ndicho chinhu chokutanga chaunoona, chinhu chokutanga chaunosangana nacho,” anodaro Jony. “Unofanirwa kuvhura chivharo usati waisa chigadzirwa. Ndaida kuti ive nguva inoshamisa.”
Kuti awedzere nguva ino, Jony akagadzira yakangwara, inoshandiswa muchirimo yekubatisa michina. Pawakasunda chivharo chakabva chabuda. Muchina wacho wakashandisa kachitubu kemhangura kainyatsogadziriswa kuti ive nemwero wakafanira wekuzungunuka.
Kuti chivharo chisiye nzvimbo yemakadhi ekuwedzera kumusoro kwechishandiso, Jony akagadzira hinge yakapetwa kaviri iyo yaibvumira kuti chivharo chipfuure chero zvipingamupinyi. Pakavhurwa chivharo akabva asvetukira kuseri kwaaive abuda. "Kusimudza chivharo uye kudzokera kumashure kwaive kwakakosha nekuti chiito chakadaro chaive chisiri chetsika kune chero tsika," akadaro Jony panguva iyoyo.
“Kurerekera butiro parutivi, sepabhuku, kwakakonzera matambudziko nekuti vanhu vekuEurope nekuUS vaida kuvhura kuruboshwe, nepo vanhu vekuJapan vachida kuvhura kurudyi. Kuti ndipe munhu wese pekugara, ndasarudza kuti kepisi yacho inyatsovhura.'
Muchikamu chinotevera, Jony akatendeukira ku "randomness factor" - yakakosha nuances inogona kupa chigadzirwa chimiro chemunhu uye chakananga. Newton aivimba nezvainzi stylus, saka Jony ainyanya kufunga nezvepeni iyi, yaaiziva kuti vashandisi vanofarira kutamba nayo. Jony akagadzirisa hupamhi hwekudzikamisa uye nekubatanidza peni muMessagePad pachayo nekutarisa kuisa yekuchengetera slot kumusoro. "Ndakasimbirira kuti chivharo chifukidze kumusoro nepamusoro, senge bhuku rekunyorera, iro munhu wese ainzwisisa, uye vashandisi vakaona Lindy sebhuku rekunyorera. Chirevo chakaiswa pamusoro pepaizotenderedzwa nekusunga kwaizove muchiitiko cheiyo stenograph pad yakaita mubatanidzwa wakakodzera. Ichi chakava chinhu chikuru chengano yechigadzirwa. "
Iyo slot yaive ipfupi kuti iite yakazara saizi stylus, saka Jony akagadzira chinyoreso chaitsvedza nehungwaru kunze. Kufanana nekavha, peni yaive yakavakirwa pane ejection mechanism iyo yakaitwa kana mushandisi akatsikirira pasi pamusoro payo. Kuti aipe uremu hwayo, akaita chinyoreso chendarira.
Vese vaaishanda navo vakafarira chigadzirwa. “Lindy yakanga iri nguva inofadza zvikuru kuna Jonathan,” anodaro mumwe mugadziri biyake Parsey.
Kuita kuti zvinhu zvinyanye kuoma, Jony aive aine nguva pfupi pfupi yekupedzisa, achiperekedzwa nedzvinyiriro huru. Iyo yekutanga vhezheni yeApple yekupayona inotakurika mudziyo yakaratidzwa zvisina kunaka nekuonekwa kwayo muakatuni akateedzera Doonesbury. Cartoonist Gery Trudeau akaratidzira hunyanzvi hwekuziva manyoro aNewton sekupererwa, achipa mudziyo kurova bhandi raasina kuzombopora. Nekuda kweTrudeau, yekutanga Newton MessagePad yaifanira kutsiviwa nekukurumidza sezvinobvira.
Pressure yese yakawira pana Jony. "Paunoona kuti kurasikirwa kwepurofiti kwakadii zuva rega rega iwe uri kumashure kwehurongwa, zvinokumanikidza kuti utarise," anodaro nekuwedzeredza kweBritish.
Kukushamiswa kwevaaishanda navo, Jony akakwanisa kubva pakugadzirwa kwekutanga kuenda kune yekutanga furo pfungwa mumavhiki maviri, basa rinokurumidza kupfuura chero munhu akamboona. Atsunga kupedza chirongwa ichi nenguva, Jony akaenda kuTaiwan kunogadzirisa matambudziko ekugadzira. Akadzika musasa muhotera pedyo negwenzi rakagadzirwa Newton. Pamwe chete neinjiniya yehardware, vakagadzirisa matambudziko nepeni pop-up mechaniki mukamuri.
Parsey anoyeuka Jony achimusundidzira kuti agadzire chimwe chinhu chinoshamisa. "Kuti ugadzire dhizaini yakanakisa, unofanirwa kurarama uye kufema chigadzirwa. Level yaishanda Jonathan yainge yave kuita zverudo. Yakanga iri nzira yakazara nekunakidzwa uye kuneta. Asi kana usiri kuda kupa zvese kubasa, dhizaini haizombove yakakura. "
Pazvaitwa, vamwe vaJony vakashamiswa uye vakashamiswa nevose vari vaviri Newton naJony, avo vakanga vapinda muchikwata mwedzi mishoma yapfuura. Mukuru weApple, Gaston Bastiens, aitungamira Newton, akaudza Jony kuti aizohwina chero mubairo wekugadzira. Zvakapotsa zvaitika. Mushure mekutangwa kwaLinda muna 1994, Jony akawana mibairo yakati wandei yakakosha yeindasitiri: Gold Industrial Design Excellence Award, Industrie Forum Dhizaini Mubairo, German Design Innovation Award, Best of Category award kubva kuID Design Ongororo uye rukudzo rwekuva chikamu chekuunganidzwa zvachose kwe iyo Museum of Modern Art muSan Francisco.
Chimwe chezvinhu zvakaonekwa naRick Chirungu nezveJony kwaive kuvenga kwake mitengo. Kana kuti kusada kugamuchira mibairo iyi pamberi pevanhu. “Achangotanga basa rake, Jony Ive akati haaizoenda kumitambo iyi,” anodaro ChiRungu. “Ichi chimiro chinonakidza, chakamusiyanisa chaizvo. Zvaimusemesa kukwira nhandare achitambira mibairo.'
Jony's MessagePad 110 yaive pamusika munaKurume 1994, mwedzi mitanhatu chete mushure mekunge Newton yekutanga yatengeswa. Nehurombo, pakanga pasina mukana wekuchengetedza iyo Newton, sezvo Apple yakaita nhevedzano yezvikanganiso zvakakomba zvekushambadzira - kusundidzira mudziyo wekutanga kumusika usati wagadzirira uye nebhomba kushambadzira kugona kwayo. Kutarisana netarisiro isingagoneki, iyo Newton haina kumbobvira yawana kukosha kwekutengesa vhoriyamu. Zvizvarwa zviviri zveNewtons zvakare zvakatambura nematambudziko ebhatiri uye kusazivikanwa kwekunyora nemaoko, izvo Trudeau akaseka. Kunyange Jony's stellar design haina kukwanisa kuichengeta.
Phil Gray, aimbova mukuru wake kuRWG, anoyeuka kusangana kwaJony muLondon mushure mekunge MessagePad 110 yake yabuda. Asi panguva iyoyo, chaive chibatiso chaive chisina munhu akambove nacho,” anodaro Grey. “Jony akagumbuka nekuti kunyangwe akashanda nesimba pazviri, aifanira kuita zvikanganiso zvakawanda nekuda kwehunyanzvi hwekuita. Nekudaro, akazopinda pachinzvimbo kuApple kwaaisangokwanisa kupesvedzera chikamu chehunyanzvi, asiwo kutonga nekudzora maitiro aya panguva imwe chete. "
Iyo MessagePad saka yakamiririra shanduko yakakosha muApple's kugadzira zano. Iyo MessagePad 110 yaive yekutanga Apple chigadzirwa kuburitswa zvizere kuTaiwan. Apple yakambopinda mukudyidzana nemafemu eJapan kare (Sony yevatariri, Canon yevanodhinda), asi kazhinji yakagadzira zvigadzirwa zvayo mumafekitori ayo. Panyaya yeMessagePad 110, Apple yakaendesa Newton kuInventec. "Vakaita basa rinoshamisa, vakaita zvakanaka," anodaro Brunner. "Pakupedzisira, kunaka kwacho kwaive kwakakwira chaizvo. Ndakapa kutenda kuna Jony nokuda kwaizvozvo. Akapotsa adonha, achipedza nguva yakawanda muTaiwan kuti agadzirise zvese. Zvaiyevedza. Waita zvakanaka. Yakashanda chaizvo. Chakanga chiri chigadzirwa chinoshamisa. "
Sarudzo iyi yakakonzera kuti Apple ivimbe nemakondirakiti ekunze kugadzira zvigadzirwa zvayo. Zvisinei, muitiro wacho wakabvumikisa kuva wenharo makore gumi gare gare.
Nenguva isipi chirongwa chaLinda chapera, Jony aive nepfungwa yekurerutsa dhizaini yeApple's bulky CRT monitors, izvo zvine nharo zvaive chigadzirwa chekambani chidiki uye chimwe cheanodhura kugadzira. Nekuda kwehukuru hwavo uye kuoma, epurasitiki monitor kesi molds inogona kudhura anopfuura miriyoni yemadhora kugadzira-uye pakanga paine akawanda emhando panguva iyoyo.
Kuti uchengetedze mari, Jony akauya nezano redhizaini nyowani ine zvikamu zvinochinjika zvinogona kuchinjika kune akati wandei masikirwo ekutarisa. Pakutanga, dzimba dzekutarisa dzaive nezvikamu zviviri: bezel (iyo yekumberi inogara kumberi kwecathode ray chubhu) uye homwe-yakafanana neimba yakavharirwa nekudzivirira kumashure kweCRT. Jony akauya nepfungwa yekukamura nyaya yacho kuita zvikamu zvina: furemu, chikamu chepakati chehomwe uye homwe yezvimedu zviviri. Iyo modular dhizaini yakabvumira zvese zviri pakati uye kumashure homwe kuti irambe yakafanana kune yese chigadzirwa mutsara. Iyo chete bezel yekumberi yakagadzirwa muhukuru hwakasiyana kuti igare dzakasiyana siyana dzekutarisa.
Pamusoro pekuchengetedza mari, nyaya itsva yaitaridzikawo zviri nani. Dhizaini yayo yakagadziridzwa inobvumira kusimba kwakasimba kweakasiyana maCRT, achiita kuti aite seadiki uye achiwedzera kufadza. Dhizaini yaJony yakaunzawo zvishoma zvinhu zvitsva kumutauro wekugadzira weboka, kusanganisira mhepo nyowani uye screw solution. "Iyo nzira nyowani yakapusa," anodaro mugadziri Bart Andre, akagadzira makesi acho zvichienderana nekugadzirwa kwaJony. Zvaiita sokuti basa rake raigona kufarira chero munhu.
Great quote. Ndiri kutarisira bhuku racho.
Ndatenda nechitsauko, ndajeka - handigone kumirira :)