Vhara shambadzo

Kana isu tichida kutsvaga kambani kazhinji ichienzaniswa neApple mumakore achangopfuura, isu tinofanirwa kupfuura iyo tekinoroji indasitiri. Tinogona kuwana akawanda analogies munyika yemotokari, uko Elon Musk ari kuvaka tsika yakafanana neyaSteve Jobs kuTesla. Uye vaimbova vashandi veApple vanomubatsira zvakanyanya.

Apple: premium zvigadzirwa zvine yakakwirira yekuvaka mhando uye yakakura dhizaini, iyo vashandisi vanowanzo gadzirira kubhadhara yakawedzera. Tesla: premium mota dzine yakakwirira yekuvaka mhando uye yakakura dhizaini, iyo vatyairi vanowanzo fara kubhadhara yakawedzera. Ndiko kufanana chaiko pakati pemakambani maviri ari kunze, asi chinonyanya kukosha ndechekuti zvese zvinoshanda sei mukati. Elon Musk, mukuru weTesla, haavanze kuti anogadzira nharaunda mukambani yake yakafanana neiyo inokunda muzvivako zveApple.

Tesla saApple

"Panyaya yehuzivi hwekugadzira, isu tiri pedyo neApple," muvambi wekambani yemotokari inogadzira dzimwe nguva kunyange mota dzemagetsi dzinotaridzika ramangwana, Elon Musk, haavanzi. Pakutanga kuona, zvingaita sekuti makomputa uye nharembozha hadzina zvakawanda zvekuita nemotokari, asi zvakapesana ndezvechokwadi.

Ingotarisa kuModel S sedan kubva muna 2012. Mariri, Tesla akabatanidza 17-inch touchscreen, iyo iri pakati pezvinhu zvose zviri kuitika mukati memotokari yemagetsi, mushure mokutungamirira uye pedals, hongu. Zvakangodaro, mutyairi anodzora zvese kubva padenga repanoramic kusvika kumhepo yekumisikidza kuenda kuInternet nekubata, uye Tesla inopa yakajairika pamusoro-pamhepo inogadziridza kune yayo system.

Tesla anoshandisawo vaimbove vashandi veApple kugadzira zvakafanana nharembozha, dzakadirana ku "mota yeramangwana" nenhamba huru mumakore achangopfuura. Vanhu vanosvika zana nemakumi mashanu vakatotama kubva kuApple kuenda kuPalo Alto, kunogara Tesla, Elon Musk haana kuhaya vashandi vakawanda kubva kune chero imwe kambani, uye ane zviuru zvitanhatu zvevashandi.

"Ingangove mukana usina kunaka," Adam Jonas, muongorori weindasitiri yemotokari kuMorgan Stanley, anodaro nezve kugona kwaTesla kukwezva tarenda kubva kuApple. Maererano naye, mumakore gumi anotevera, software mumotokari ichaita basa rinokosha zvikuru uye, maererano naye, kukosha kwemotokari kuchataridzirwa kusvika ku10 muzana yezvino gumi muzana. “Kushata kwemakambani emotokari dzechinyakare uku kuchatowedzera kuoneka,” anodaro Jonas.

Tesla ari kuvaka remangwana

Mamwe makambani emotokari haana kupotsa abudirira kuunza vanhu kubva kumakambani ehunyanzvi saTesla. Zvinonzi vashandi vanosiya Apple zvakanyanya nekuda kwemota dzinogadzirwa naTesla uye munhu waElon Musk. Ane mukurumbira wakafanana newaSteve Jobs. Ane hungwaru, ane ziso rezvakawanda uye hunhu hunongoerekana hwavapo. Ichi zvakare chikonzero nei Tesla ichikwezva mhando imwechete yevanhu seApple.

Muenzaniso wakanakisa wekuti kukwezva kwaTesla kunogona kuve kwakadii kunoratidzwa naDoug Field. Muna 2008 na2013, akatarisa chigadzirwa uye dhizaini yeMacBook Air uye Pro pamwe neMac. Aiita mari yakawanda uye ainakidzwa nebasa rake. Asi ipapo Elon Musk akadana uye aimbova technical director weSegway uye injinjini yeFord akabvuma kupihwa, achiva mutevedzeri wemutungamiri wechirongwa chemotokari kuTesla.

Muna Gumiguru 2013, paakabatana naTesla, Munda akataura kuti kwaari uye kune vazhinji, Tesla akamiririra mukana wekuvaka mota dzakanakisa munyika uye kuve chikamu cheimwe yemakambani ane hunyanzvi muSilicon Valley. Kunyange mota dzeramangwana dzakagadzirwa pano, Detroit, imba yeindasitiri yemotokari, inoonekwa pano sechinhu chekare.

“Paunotaura nevanhu vanobva kuSilicon Valley, vanofunga zvakasiyana. Vanotarisa Detroit seguta rekare, "anotsanangura kudaro muongorori Dave Sullivan weAutoPacific.

Panguva imwecheteyo, Apple inokurudzira Tesla mune dzimwe nzvimbo zvakare. Elon Musk paakada kutanga kuvaka fekitori hombe yebhatiri, akafunga kuenda kuguta reMesa, Arizona, seApple. Kambani yeapuro pakutanga yaida kuvepo kugadzira safiri uye zvino pano ichavaka nzvimbo yekudzora data. Tesla anobva aedza kupa vatengi vayo chiitiko chakafanana neApple muzvitoro. Mushure mezvose, kana iwe uchitotengesa mota kweinenge 1,7 miriyoni korona, iwe unofanirwa kutanga wairatidza zvakanaka.

Iyo Tesla-Apple nzira haisati yasvika

Imwe yekutanga kuchinja kubva kuApple kuenda kuTesla yakanga isiri nemukana George Blankenship, uyo akabatanidzwa mukuvaka Apple zvidhinha-uye-dhaka zvitoro, uye Elon Musk aida zvakafanana kubva kwaari. "Zvese zvinoitwa naTesla zvakasiyana muindasitiri yemotokari," anodaro Blankenship, uyo akawana chikamu chemadhora miriyoni muna 2012 asi haasisiri naTesla. "Kana ukatarisa Apple makore gumi nemashanu apfuura, pandakatanga ipapo, zvese zvatakaita zvaipesana nezviyo zveindasitiri."

Rich Heley (anobva kuApple muna 2013) parizvino ndiye mutevedzeri wemutungamiri weTesla wemhando yechigadzirwa, Lynn Miller anobata nyaya dzemutemo (2014), Beth Loeb Davies ndiye director wechirongwa chekudzidzisa (2011), uye Nick Kalayjian ndiye director wemagetsi emagetsi ( 2006). Ava vangori vashoma vevanhu vakabva kuApple uye zvino vane zvinzvimbo zvepamusoro paTesla.

Asi Tesla haasiye ega ari kuyedza kuwana tarenda. Sekureva kwaMusk, zvinopihwa zviri kubhururukawo kubva kune rimwe divi, apo Apple inopa madhora mazana maviri nemakumi mashanu ezviuru sebhonasi yekufambisa uye 250 muzana yekuwedzera muhoro. "Apple iri kuyedza nesimba kuti itore vanhu kubva kuTesla, asi kusvika parizvino vangokwanisa kudhonza vanhu vashoma," anodaro Musk.

Kunyangwe iyo tekinoroji yakanakira iyo Tesla parizvino iri kuwana nekukurumidza kurwisa mamwe makambani emotokari ichaita basa icharatidzwa chete mumakumi emakore anotevera, apo isu tinogona kutarisira kuvandudzwa kwemotokari dzemagetsi, senge izvo zvino kugadzirwa muumambo hweMusk.

Kunobva: Bloomberg
Photo: Maurice Hove, Wolfram Burner
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