Apple picker NeMuvhuro, dudziro yebhuku iri muchiCzech ichasvika pamakaunda evatengesi vemabhuku vechiCzech Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs kubva kumutori wenhau Yukari Iwatani Kane, anoedza kuratidza mashandiro anoita Apple mushure mekufa kwaSteve Jobs uye kuti zvinhu zvinomufambira sei. Jablíčkář yako mukushandira pamwe nekambani inotsikisa Blue Vision inopa bhuku pamutengo wakakosha we360 korona ine yemahara yekutumira.
Chiitiko chevaverengi veJablíčkář chinopera svondo rinouya, unogona kuodha bhuku remutengo wataurwa pamusoro apa. Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs zvakananga pawebhusaiti yeBlue Vision inotsikisa imba. Iyo yakadhindwa vhezheni yebhuku ine mapeji e444, uye mairi iwe unowana mutori wenhau Kane maonero emamiriro ezvinhu eApple, ayo, maererano naye, anoparadzwa mushure mekubva kwaSteve Jobs.
Kune zvakare yemagetsi vhezheni mukugadzirira, iyo ichaburitswa neKisimusi, asi zvisati zvaitika, Jablíčkář ichakupa iwe makwikwi eyakadhindwa vhezheni yebhuku. Humambo hwakatukwa - Apple mushure mekufa kwaSteve Jobs. Kana iwe uine rombo rakanaka, iwe unogona kuva nechipo chekuwedzera pasi pemuti, kana iwe unogona kuisa inshuwarisi mamiriro acho uye utenge zita racho ikozvino nemutengo wakaderedzwa.
Pazasi, kuti tienzanisire, tinonamatira muenzaniso wekupedzisira kubva mubhuku. Unogonawo kuverenga zvitsauko zvakamboburitswa Kukanganiswa kwechokwadi, Ghost uye Cipher, Kutamba pamashizha ehapa remvura a Kumukira. Chidimbu chazvino chinobva kuChitsauko Chitsvene cheGrail.
Mukupedzisira, Apple haina kana kumbonetsekana nezve Samsung kudhonza kutarisa kwese.
Pasinei nekunyepedzera kwese, kutangwa kweGalaxy S4 kwakave fiasco yakazara. Iyi burlesque yeawa imwe, yakazara neochestra mhenyu, yakaguma nenjodzi. Chiratidziro chakavhurwa nevhidhiyo yemukomana mudiki akapfeka chisungo cheuta pamutsipa wake tap-kutamba kubva kumba kwake kuenda kuRolls-Royce kuunza foni nyowani pachikuva. Kubva pakutanga kusvika pakupera kugadzirwa kwese kwakange kusingaite. Samsung yaive panguva imwe chete ichiedza zvakanyanya uye ichiedza zvishoma. Master of Ceremonies, Broadway star Will Chase aiita seaida kumhanya achibuda mudariro sezvo majee ake nekunyomba kwake zvisina kufadza vateereri vakashamiswa. JK Shin, maneja aitungamira Samsung's mobile communications division, akapinda munzvimbo inoyevedza maoko ake akasimudzwa nekukunda pamusoro pemusoro wake. Akada kuyemurwa zvakanyanya sekunge aizvifunga saElvis kana Steve Jobs. Asi Shin paakashama muromo wake kuti atange kuzvitutumadza nefoni itsva, akaita seasina kugadzikana.
Chii chakaita kuti Samsung itende kuti bombastic Broadway burlesque, kusanganisirwa kwemavara ehackneyed uye nhaurirano yekunze-kwenzvimbo ichabatsira kutengesa chigadzirwa chavo chitsva? Kunyangwe iyo Tony Award-anohwina director akanyorwa mumakiredhiti, kugadzirwa kwacho kwakarongedzerwa kusvika kune diki ruzivo, kusanganisira masokisi evatambi, nevakuru veSamsung muSeoul. Kusanzwisisa kwavo tsika dzemazuva ano dzekuAmerica kwaive kwakashata, kunyanya chimwe chezviitiko kusvika kumagumo apo vakadzi vakati wandei vaive nebiko rebhachura. Vese vaive vakabata nharembozha dzavo dzeGalaxy, vachityira kukuvadza mbambo yavo yekuomesa zvipikiri, vachiseka kuroora chiremba, uye vachikanda ziso kumurimi webindu asina hembe.
"Handsome," Chase akadaro achivaperekedza kubva pachikuva. "I think you girls are clear."
Mharidzo yakanga isati yapera uye Samsung yakanga yatotarisana nekurwisa. Vanhu vakawanda vaimushora pamusana pemaonero aaiita vanhukadzi.
"Inotyisa Samsung," verenga musoro wezvigunwe pane peji vava kuda. "Mashandisiro Akaita Nharembozha kubva kuBroadway Tinsel kuenda kuNjodzi yeBonde."
"Hazviwanzondibata," akanyora tech blogger Molly Wood. “Asi Samsung yakarebesa parade ye50s stereotypes yevakadzi pakati pehuwandu hwese hwakaipa stereotypes yakangondidzima. Kuti yaive presentation yephone? Hauna kana kumbozviona.”
Kunyangwe musoro wekutanga Samsung yakawana kuburikidza neTV ads, mharidzo yakaratidza kuti ichine nzira refu yekuenda isati yatora chimiro cheApple-senge icon. Asi pasinei nekusagadzikana kwechiitiko chacho, pakupedzisira, hapana musiyano wakaonekwa. Iyo Galaxy S4 yakatengesa kanenge kaviri nekukurumidza seyapfuura modhi. Kutengeswa kwakasvika mamiriyoni gumi mumwedzi wekutanga, kuisa Apple pakudzivirira.
Apple yakanga isisina chigadzirwa chitsva chekukwikwidza neSamsung yazvino mudziyo, saka yakabata nemamiriro acho nenzira chete yayaigona - ichisimbisa hukuru hwayo kuburikidza nekushambadzira sirogani.
"Iyo iPhone. Uye ipapo pane zvimwe zvese. "
Matambudziko eApple akawedzera. Kunyangwe chigaro chepamberi chaCook kuNyika yeMubatanidzwa, kusahadzika kwakatanga kubuda pamusoro pekuda nyika kwekambani iyi. Gore shure apo New York Times rakaburitsa nhevedzano pamusoro pemaitiro eApple pahupfumi hweUS mubazi rayo reEconomy, bepa rakapomera Apple nekufambisa mabasa ekugadzira mhiri kwemakungwa uye kumanikidza vepakati. Imwe yeaya mashoko akataurwa yakapiwa ngwariro chaiyo muchinyorwa chacho nemhaka yokuti yakanga ichizviruramisa zvikuru.
"Harisi basa redu kugadzirisa matambudziko eAmerica," mumwe mukuru asina kuzivikanwa akaudza vatori venhau. "Basa redu chete nderekuita kuti chigadzirwa chakanakisa chigoneke."
Nyaya iyi yakakonzera nyonganyonga zvekuti kambani yakanzwa ichisungirwa kuita ongororo yaitsanangura huwandu hwemabasa ekuAmerica ayo kambani yakabatsira kuumba nekuda kwekubudirira kwayo. Sekureva kwayakawana, Apple yakabatsira kugadzira kana kutsigira kusikwa kwemabasa anopfuura zviuru mazana mashanu, zvakapetwa kagumi nhamba yevanhu vanoshanda zvakananga.
New York Times vakaramba vachitsemura Apple vasinganeti. Mwedzi mishoma yapfuura, bepanhau rakaburitsa chimwe chizaruro chikuru, icho chine chekuita nenyaya yekuti kambani inonzvenga zvisungo zvemutero nekuisa anonzi mashefu (shell office, pre-yakasimbiswa kambani) muNevada nekune dzimwe nyika, uko mutero mutero wakadzikira zvakanyanya kupfuura muCalifornia. Iyi nzira ye accounting, inonzi "double Irish ine Dutch sandwich", inotsanangurwa zvakadzama nebepanhau - inotaura nezvekuti Apple inobvisa sei purofiti kuburikidza neIrish subsidiaries kuenda kuNetherlands uyezve kuCaribbean. Pasina nzira iyi, Apple ingadai yakabhadhara $ 2,4 bhiriyoni kupfuura $ 3,3 bhiriyoni iyo yakabhadhara muna 2011. Panguva iyo mabheji ehurumende akanga achishaya mari uye mapurogiramu ehurumende ari kutemwa, kunzvenga mutero kwaiva chinhu chisingafungidziriki kubva kumakambani makuru.
Panguva iyo zvinyorwa zvakahwina Mubairo wePulitzer muna Kubvumbi 2013, pfungwa yekuti Apple yakanga yanzvenga mabhiriyoni emadhora muchikwereti chemutero uye yakakonzera kudzikira kwehupfumi hwenyika yaive nhaurirano yenguva dzose muNyika. Mune imwe bvunzurudzo ye BloombergBusinessweek VaCook vakabvunza nezvezvisungo zveApple kuUS.
"Ndinonzwa ndine basa rekugadzira zvigaro," akadaro mukuru. "Ini ndinofunga tine chisungo chekudzosera kunharaunda, kutsvaga nzira dzekuita izvozvo ... uye kwete muUS chete, asi kunze kwenyika. Ndinofunga kuti tine chisungo chekugadzira zvigadzirwa zvikuru zvinogona kushandiswazve uye zvakanakira nharaunda. Ndinofunga isu tine chisungo chekugadzira zvigadzirwa zvine chepamusoro chakanaka. "
Sekukurudzira sekunzwika kwemhinduro iyi, zvakataurwa naCook nezvezvaifarirwa neApple zvakange zvisiri nyore kuverengera nezvakazarurwa nezvekunzvenga mutero kwekambani. Ko "sangweji yeIrish nehollandaise" yaigona sei chaizvo kubatsira zvakanyanya kunaka?
