Ondrej Holzman Inogona kunge iri chiroto chemutengesi kana dambudziko redhipatimendi rePR. Maonero anosiyana, asi chinhu chimwe chine chokwadi Svondo inopera, iyo yakagadzirwa neApple mushure metsamba yakazaruka yakanyorerwa kwaari nemuimbi Taylor Swift, yakachengetedza kushambadza kukuru kwesevhisi yayo nyowani yekufambisa mimhanzi, Apple Music. Ichatanga muvhiki imwe chete.
Od tichisuma Apple Music mukutanga kwaChikumi, kune nhaurirano dzine shungu dzekuti kambani yeCalifornian inogona kubudirira mumusika umo makambani akasimbiswa akadai saSpotify, Google Music, Pandora, Tidal kana Rdio atoshanda, uye nharo dzakasiyana dzinoitwa. Muchokwadi, zvisinei, hapana anonyatsoziva kuti ndiani uye sei Apple Music inogona kurwisa.
Iyo WWDC keynote pachayo, uko iyo nyowani mimhanzi sevhisi yakaunzwa, yaive yakapokana. Kunyangwe zviso zvakati wandei zvakaonekwa pachikuva uye Apple Music yakamiririrwa zvishoma nezvishoma naJimmy Iovine, Trent Reznor, Drake naEddy Cue, vakatadza kutengesa chigadzirwa chitsva zvakakwana.
[ita chiito = "citation"] Apple ichine simba rakawanda kudaro muindasitiri yemimhanzi?[/ do]
Musvondo rapfuura, nhaurirano ine chekuita neApple Music yakazoenda kumwe kunhu. Panzvimbo yebasa rakadaro, rakatanga kukurukurwa nenzira huru kuti maartist aizoripwa sei pakutamba kwenziyo dzavo, uye zvese zvakapera nepoindi imwe chete - yemahara yemwedzi mitatu yekuedzwa, panguva iyo Apple pakutanga. zvakarongwa kwete kubhadhara sendi kune maartist.
Kazhinji akaomerera mumamiriro ezvinhu akafanana, zvisinei, Apple yakatendeuka mukati memaawa mashoma neSvondo, apo yakapindura zvakanyanya kune zvichemo zvenharaunda yemimhanzi inotungamirwa nemumwe wevaimbi vakanyanya kubudirira nhasi, Taylor Swift. Akanyora mutsamba yakavhurika kuApple kuti haafarire chokwadi chekuti mukati memwedzi mitatu iyo Apple Music ichave yemahara sechisungo chevatengi vatsva, maartist haazobhadharwe pabasa ravo.
Taylor Swift anozivikanwa semuratidziri achipokana nemahara (kunyangwe ad-inotsigirwa) masevhisi ekutepfenyura. Sekureva kwake, vashandisi vanofanirwa kubhadhara chero kutenderera, sezvavaizoita pakutenga mimhanzi yechinyakare, kuitira kuti maartist awane mibairo yavanofanirwa. Uye pane iyo account iyo yaakafunga, serudzi rwekuratidzira, kuti asape kanokwana album yake yekupedzisira 1989 kune chero sevhisi yekufambisa.
Izvi ndizvo zvakaita Tidal, kune rumwe rutivi Taylor Swift's Swedish Spotify haina chinhu nekuda kweiyo yemahara vhezheni. Kwete kunyange Apple haisati yagamuchira kusarudzika kubva kuAmerican pop nyeredzi, asi iye zvino munhu wese ari kutarisisa kuti aone kana vachikwanisa kutenderedza Taylor Swift kudivi ravo mukati mesvondo rapfuura vasati vatangwa sevhisi yavo. Ikoko kungave budiriro kuti kunyangwe izvo zvichangoburwa quirks, kunyangwe tichizviona sezvakanaka kana zvisina kunaka PR, zvingave zvakakosha.
Apple yagara ichivakira pamazita akasarudzika muchidimbu - senyaya imwe kune vese, ngatitaurei kuwanikwa kwe "digital" Beatles mu iTunes - uye zvakare neApple Music, yaida kukwezva vatambi vatisingakwanise kuwana kumwe kunhu. Kunyangwe zvisati zvajeka kuti mazita achave ani, Taylor Swift's azvino albhamu pasina mubvunzo angave showcase yeApple Music.
Kune Apple, izvi zvinogona kureva nyore nyore makumi ezviuru zvevatengi nekuda kwekuti havazokwanisa kuridza iyo albhamu 1989 kumwe kunhu (yakatengesa makopi anopfuura miriyoni 4,5 uye ndiro dambarefu rinotengeswa zvakanyanya muUnited States gore rapfuura uye gore rino) , uye yaizosimbisawo simba iro Apple richinayo munyika yemimhanzi. Kambani inodarika imwechete yakataurirana naTaylor Swift nezve kufambisa kabhuku yake yese, asi ikozvino Apple yaunza mutambo uyu kunzvimbo uko inogona kutyora muimbi ane makore makumi maviri nemashanu nenzira yakanaka.
Kunyangwe Taylor Swift akashoropodza Apple mutsamba yake, haana kukanganwa kuwedzera kuti ane ruremekedzo rwakanyanya kukambani yeCalifornian uye anotendawo kuti Apple inogona kunge iri iyo yekupedzisira kutenderera chaiko, kuitira kubatsira kwemunhu wese. Zvino Eddy Cue paakadaira kuchikumbiro chake nekukasira ndokubuda kuzosangana nemuimbi kupfuura chero munhu angave akatarisira kusvika panguva iyoyo, zvese zviri mugwara chairo kuti mativi ese arovane nembama.
Zvisinei, izvi hazvisati zvaitika. Iyo 1989 albhamu inoramba ichingove "isina Indaneti" uye vatungamiri veApple vari munguva yakaoma munhaurirano. Kana muvhiki vakazivisa nekukunda kuti Taylor Swift achaonekwa paApple Music, kusanganisira iyo albhamu 1989, ichave budiriro huru, uye kushambadza kwakashata kuti Apple iri kupa mamirioni akati wandei emurwi wayo mukuru wemari kuporesa kuchakanganwika. Asi Apple ichine simba rakawanda kudaro muindasitiri yemimhanzi? Ko Jimmy Iovine achabatsira here?
Kungoitira kuti risave dhirama rakafanorongwa, nzira yekukwevera ngwariro kubasa idzva. Nekuda kweizvi, zvakanyorwa nezve pane yese saiti inogoneka uye yemahara :)
Dai chaive chokwadi, zvigunwe kumusoro kudhipatimendi rekushambadzira reApple….
Ndizvo chaizvo zvandinotenda. Izvi zvingakodzera kushambadzira kweApple, izvo zvisingaonekwe pakutanga.
Taylor Swift ndiani?
Taylor Shit :-D
Ndakateerera kune album ... uye hazvigoni kutaurwa kuti inyanzvi ....