Michal Marek Yaiva yeApple chikamu chechitatu chemari zvakare kubudirira kukuru uye kambani yakaita zvakanaka pamativi ese. Chikamu chechitatu chinowanzove chisina kusimba uye chinofinha kana tasvika kune zvabuda, izvo zvaive muchikamu chechokwadi gore rino sezvo kambani yakawana yakawanda muhafu yekutanga yegore. Zvakangodaro, Apple yakavandudza zvakanyanya gore-negore uye nenzira yayo yakaratidza rwendo rwakatsetseka ruzere nebudiriro, mamwe acho akakodzera kutaurwa.
Iyo iPhone iri kuita zvakanaka
Kune Apple, iyo iPhone inogara iri maererano nemari, uye kota iyi yakanga isina kusiyana. Midziyo inoremekedzwa ye47,5 miriyoni yakatengeswa, imwe rekodhi sezvo maPhones mazhinji asina kumbobvira atengeswa muchikamu chimwe chete. Gore-pamusoro-gore, kutengesa kwe iPhone kwakawedzera ne37%, uye kunyanya kunakidza ndiko kuwedzera kwemari, iyo yakasvika 59%.
Kuwedzera kwakabatsirwa zvikuru nekutengesa muGermany, South Korea neVietnam, somuenzaniso, iyo yakawedzera kaviri gore negore. Tim Cook ainyanya kufadzwa nenyaya yekuti muchikamu che3 chegore rino, iyo iPhone yakanyora nhamba yepamusoro yevashandisi vanochinja kubva kuAndroid kusvika parizvino.
Masevhisi eApple akawana zvakanyanya munhoroondo
Apple yakawana rekodhi yakazara maererano nemari yemasevhisi ayo. Zvichienzaniswa nekota yapfuura, vakawana 24% yakawanda uye vakaunza madhora mazana mashanu emadhora kuCupertino. China inomira kunze kwehuwandu, uko App Store purofiti ine zvakapetwa kaviri gore-pa-gore.
Iyo Apple Watch iri kuita zvakanaka kupfuura zvaitarisirwa
Pakuburitsa mhedzisiro yemari, Apple inopa huwandu hwekutengesa uye purofiti nechikamu, izvo zvinotevera: iPhone, iPad, Mac, Services uye "Zvimwe Zvigadzirwa". Chinhu chikuru chechikamu chekupedzisira, icho chine zita rekuti generic, yaive iPods. Mumakore achangopfuura, zvichienzaniswa nezvigadzirwa zvikuru zveApple, izvi hazvina kutengeswa zvakanyanya zvekuti manejimendi ekambani aifanirwa kutaurwa. Nekudaro, iyo chikamu ikozvino inosanganisirawo Apple Watch, nemhedzisiro yekuti nhamba dzekutengesa dzeApple yazvino chigadzirwa mutsara chinhu chakavanzika.
Muchidimbu, Apple haidi kuita kuti zvive nyore kune vakwikwidzi nekuburitsa huwandu hwakadzama hwekutengesa nezve Apple Watch, izvo zvinonzwisisika. Saka Tim Cook akazviganhurira kune chirevo chekuti kunyangwe iyo kambani haisati yakwanisa kugadzira wachi dzakakwana kugutsa zvinodiwa, akawanda Apple Watches akatotengeswa kupfuura zvaitarisirwa nevatungamiriri veApple.
Kutengeswa kwekutarisa kwakapfuura zvatinotarisira, pasinei nekutakura kuchiri kukundikana kuzadzisa zvinodiwa pakupera kwekota ... Kutaura zvazviri, kutangwa kweApple Watch kwakabudirira kupfuura yekutanga iPhone kana iPad yekutanga. Ndikatarisa zvese izvi, tinofara chaizvo nemabatiro atakaita.
Sezvingatarisirwa, vatori venhau panguva yemusangano mushure mekunge zvabuda zvaburitswa vakada kuziva nezve Apple Watch, uye nekudaro vakasundidzira Cook kuti agoverane mamwe zvidimbu zveruzivo. Semuenzaniso, akaramba runyerekupe rwekuti Apple Watch kutengesa kuri kukurumidza kuderera mushure mekutanga boom. Kutengeswa munaJune kwaive, pane zvinopesana, kwakakwirira kudarika muna April naMay. "Ndinoona kuti chokwadi chinopesana zvikuru nezvakanyorwa, asi kutengesa kwaJune kwaiva kwepamusoro."
Zvadaro, Cook akapedzisa nekukurudzira vatori venhau kuti vasaedze kufungidzira kubudirira kweApple Watch zvichibva pakuwedzera kwechikamu che "Zvimwe zvigadzirwa". Kunyangwe zvichienzaniswa nekota yekupedzisira, chikamu ichi chemari yekambani yeCupertino chakakura nemadhora mazana mapfumbamwe nemakumi mashanu emamiriyoni emadhora uye neinoshamisa 952 muzana pagore-pagore, Apple Watch inonzi iri kuita zvirinani. Izvi zvinogona kunge zvine hukama, semuenzaniso, nekudonha kwekutengesa kwePods nezvimwe zvakadaro. Nekudaro, ruzivo rwakadzama haruna kuruzhinji.
Apple watchOS 2 inofanira kuvimbisa kubudirira pamwe chete nezororo
Nguva dzinoverengeka panguva yemusangano wekufona, Tim Cook akataura kuti Apple ichiri kudzidza nezve kugona kweApple Watch uye kuti vanotarisira kugadzira mhuri yezvigadzirwa zvinozobudirira mukufamba kwenguva. Asi vatove muCupertino vane pfungwa iri nani yekudiwa kweApple Watch kupfuura zvavakaita mwedzi mishoma yapfuura, izvo zvinofanirwa kuve nemhedzisiro yakanaka pakutumirwa kwemudziyo mumwaka wezororo. "Tinotenda kuti wachi ichava chimwe chezvipo zvepamusoro zvenguva yezororo."
Zvibereko zvakanaka muChina
Zviri pachena kubva pane zvese zvinoonekwa nevamiriri veApple kuti China iri kuwedzera kukosha kwemusika wekambani. Munyika ino ine vanopfuura bhiriyoni 1,3 vagari, Apple inoona mukana mukuru, uye iri kugadzirisa masevhisi ayo uye bhizinesi zano zvinoenderana. Musika weChinese wakatopfuura musika weEurope uye kukura kwawo kunoshamisa. Nhau dzakanakisa dzeCupertino, zvisinei, ndedzekuti kukura uku kunoramba kuchikwira.
Zvichakadaro, nepo kukura kwakatenderedza 75 muzana mukati mezvikamu zviviri zvakapfuura, purofiti yeApple muChina yakapetwa kaviri gore pagore muchikamu chechitatu. MaPhones akatengeswa muChina ne87 muzana yakawanda. Kunyangwe musika wemasheya weChina wakamutsa mibvunzo yakawanda mumazuva achangopfuura, Tim Cook ane tariro uye anotenda kuti China ichave musika mukuru weApple.
China ichiri nyika ichiri kusimukira uye nekudaro ine mukana wakakura wekukura mune ramangwana. Sekureva kwaCook, China inomiririra ramangwana rakajeka remafoni, kana tikatarisa, semuenzaniso, pachokwadi chekuti LTE Internet yekubatanidza inowanikwa mune gumi nemaviri muzana chete yenharaunda yenyika. Cook anoona tariro huru muboka repakati riri kukurumidza kukura revanhu, iro riri kushandura nyika. Kutaura zvazviri, haisi tariro isina maturo. kudzidza zvinoti, vanoti huwandu hwemhuri dzeChinese dzevepamusoro kirasi yepakati huchawedzera kubva pa2012 kusvika 2022 muzana pakati pa14 na54.
Iyo Mac inoramba ichikura mumusika uri kuderera wePC
Apple yakatengesa imwe 4,8 miriyoni Macs kota yapfuura, inogona kunge isiri nhamba inokatyamadza, asi nemamiriro ezvinhu, kubudirira kwakakosha kucherechedzwa. Mac iri kukura ne9 muzana pamusika uyo, maererano nekambani inoongorora IDC, yadonha nezvikamu gumi nezviviri kubva muzana. Makomputa eApple angangove asingazove blockbuster senge iPhone, asi ivo vakaratidza zvinoyemurika mhedzisiro uye ibhizinesi rine pundutso reApple mune imwe indasitiri iri kunetsekana.
iPad yekutengesa inoramba ichitsvedza, asi Cook achine kutenda
Apple yakatengesa 11 miriyoni iPads mukota yekupedzisira uye yakawana $4,5 bhiriyoni kubva kwavari. Izvo pachazvo hazviratidzi semhedzisiro yakaipa, asi iPad yekutengesa iri kudonha (pasi 18% gore-pa-gore) uye hazvitaridzi sekuti mamiriro acho achavandudza chero nguva munguva pfupi.
Asi Tim Cook achiri kutenda mukugona kweiyo iPad. Kutengeswa kwayo kunofanirwa kubatsirwa nenhau dziri muIOS 9, iyo inosimudzira kubereka paPad kusvika padanho repamusoro, uye nekuwedzera kubatana neIBM, nekuda kweiyo Apple inoda kuzvimisikidza pachayo munharaunda yemakambani. Sechikamu chekubatana pakati peaya mahofori maviri etekinoroji, akati wandei mashandisirwo ehunyanzvi akatogadzirwa, ayo akagadzirirwa kushandiswa muindasitiri yendege, zvitoro zvekutengesa nekutengesa, inishuwarenzi, kubhengi uye akati wandei mamwe minda.
Pamusoro pezvo, Tim Cook ari kuzvidzivirira nenyaya yekuti vanhu vachiri kushandisa iyo iPad uye chishandiso chiri kuita zvakanaka muhuwandu hwekushandisa. Kunyanya, zvinonzi zviri nani zvakapetwa katanhatu pane wepedyo iPad mukwikwidzi. Hupenyu hurefu kutenderera kwehwendefa reApple imhosva yekutengesa kushomeka. Muchidimbu, vanhu havachinje iPads kakawanda senge, semuenzaniso, maPhones.
Investment mubudiriro yakapfuura mabhiriyoni maviri emadhora
Gore rino rakaratidza kekutanga kuti kushandiswa kwekota kweApple pasainzi nekutsvagisa kwakapfuura $2 bhiriyoni, kuwedzera kwemadhora mazana maviri nemazana matanhatu kubva muchikamu chechipiri. Kukura kwegore negore kunokurumidza chaizvo. Gore rapfuura, mari yekutsvagisa yaive $116 bhiriyoni, pasi pechishanu. Apple yakatanga kukunda chinangwa chebhirioni imwe yemadhora yakaiswa mukutsvaga mu1,6.
