David Hanaki Panogona kunge pasisina polarizing brand mune yevatengi odhiyo kupfuura Beats naDre. Magweta haatenderi mhando nekuda kwezvikonzero zvakawanda, ingave dhizaini, mukurumbira, rudzi rwekuratidzira kwechimiro chemagariro kana kutaura kwakanaka kune mumwe munhu. Pane zvinopesana, vatsoropodzi vechiratidzo vane maonero akasiyana-siyana pamusoro pekuti sei zvigadzirwa neBeats by Dre logo zvakashata, uye nei vasingazombozvitenga ivo pachavo.
Kunyangwe iwe uri weboka rekutanga kana rechipiri rakataurwa, haugone kuramba chinhu chimwe pamusoro peBeats - budiriro huru yekutengeserana. Mazuva ano, ungave uchichida kana kusachida, chiratidzo mumunda wekuteerera mimhanzi. Nekudaro, zvaive zvisina kukwana uye kwaisazove nemaBeats mahedhifoni pamusika ...
PaYouTube chiteshi Dr. Dre akaburitsa vhidhiyo inonakidza masvondo mashoma apfuura, zvirimo zvinotsanangurwa kuti maBeats naDre mahedhifoni akagadzirwa sei, kana kuti mhando yakadai yakaona chiedza chezuva. Iyo inonyanya kuchekwa kwemaminetsi masere kubva kuThe Defiant Ones (CSFD, HBO), inobata nebasa raDr. Dre naJimmy Iovina.
Muvhidhiyo Dr. Dre anoyeuka zuva rakaipa riya apo mugadziri Jimmy Iovine akafamba nepamahwindo efurati yake yepamhenderekedzo yegungwa, uyo akabva amira kuti ataure. Munguva iyi, Dre akamuudza kuti imwe kambani isina kutaurwa zita yakanga yamukumbira kuti akweretese zita rake kukusimudzira sneaker. Haana kufarira izvozvo, hongu, asi pamusoro penyaya, Iovine akakurudzira kuti aedze kupaza nechinhu chaakanyanya pedyo nacho kupfuura sneakers. Aigona kutanga kutengesa mahedhifoni.
"Dre, murume, fuck sneakers, iwe unofanirwa kuita vatauri”-Jimmy Iovine, munenge muna 2006
Vatauri uye mahedhifoni yaive yakanyanya kutaridzika nzvimbo yekufarira kune ane mukurumbira rapper uye mugadziri, uye zita remhando yakabuda kunze kwebhuruu. Saka zvishoma zvaive zvakakwana, zvinonzi zvisingasviki maminetsi gumi ekukurukurirana, uye mhando yeBeats yakazvarwa. Mumazuva mashoma, dhizaini yekutanga prototypes yakatanga, uye isu tese tinoziva kuti zvinotaridzika sei nhasi.
Iyo yakazara genesis yekambani inotsanangurwa zvakare muvhidhiyo. Kubva pachiratidzo chepakutanga (chaive chekuita kuti mahedhifoni uye musika wemukurukuri zvive zvakasiyana uye kumutsiridzwa nechimwe chinhu chinonzwika kubhomba), kuburikidza nekubatana neMonster Cable kune kusimudzirwa kuburikidza nemukurumbira wepasi rose mimhanzi showbiz nyeredzi (vakakurumbira nevatambi vakauya mushure menguva pfupi).
Chinhu chikuru chinokonzeresa kunonzi kubatana naLady Gaga. Jimmy Iovine akaziva kugona maari uye chibvumirano chekushandira pamwe chaingova chimiro. Kusimuka kwemeteoric yebasa rake kwakafanana neiyo yakaonekwa neBeats mahedhifoni panguva imwecheteyo. Kubva pazvikamu zve27 zvinotengeswa pagore, kwakangoerekana kwave kune vanopfuura mamiriyoni nehafu. Uye maitiro akaenderera mberi sezvo Beats yakaonekwa munzeve dzevakawanda uye vakawanda vanozivikanwa.
Nokufamba kwenguva, uye kunyanya nekuda kwekushambadzira kwakanyanya, Beats mahedhifoni akatanga kuoneka kwese kwese. Paakangodzika midzi muindasitiri yemimhanzi, akave rudzi rwechiratidzo chemagariro, chimwe chinhu chekuwedzera. Kuve nemaBeats ako zvaireva kufanana newako wekutevedzera, uyo aivewo nawo. Iri zano rakashandira kambani, uye kana mahedhifoni akatanga kuoneka kune vane mukurumbira kubva kune mamwe maindasitiri, zvaive pachena kuti vaive budiriro huru.
Imwe nyanzvi yekushambadzira yakawanikwa neBeats muna 2008, apo maOlympics eZhizha akaitwa muBeijing. Kusvika kwevamiririri vega kwaive chiitiko chakatariswa. Zvakanaka, pakasvika timu yeUSA, nhengo dzayo dzakanga dzakapfeka mahedhifoni ane b logo munzeve dzavo, imwe budiriro huru yakavimbiswa. Chinhu chimwe chete chakaitika makore mana gare gare, apo Beats akashandisa dingindira reOlympic zvakanyanya, achigadzira magadzirirwo ane zvinhu zvenyika. Iyo kambani nokudaro yakanzvenga zvine hungwaru mirau ine chekuita nekusimudzirwa kwevashandi vepamutemo. Yakanga yakavharwa nekurambidzwa kwekusimudzirwa kwezvigadzirwa zveBeats mumitambo yakawanda yemitambo yepasi rose uye zviitiko. Kunyangwe yaive World Cup, iyo EURO kana iyo American NFL.
Chero zvaunofunga nezveBeats mahedhifoni, hapana anogona kuvaramba chinhu chimwe. Akakwanisa kuzvishingisa nenzira isina kumboitwa nemunhu pamberi pavo. Kushambadzira kwavo kwehasha, dzimwe nguva kunopinda mukati kwakaratidza kuve kwakabudirira uye kwakave chimwe chinhu chinopfuura mahedhifoni akajairwa. Nhamba dzekutengesa dzinotaura zvakawanda, pasinei nemhando yezwi. Zvisinei, munyaya yeBeats, iyi yechipiri.
Zvinoshamisa kuti boka rinogona kushandiswa sei. Simba rekushambadzira rakanaka chose. Ini ndichanamatira maBeats angu naSennheiser zvakadaro :-)
Casey Neistat Ita Wako Dr. Dre Beats tsvaga paYT.
Izvo zvisingagoni kurambwa kuBeats brand ndeye 1) ruzivo rwakakwana rwechiratidzo 2) dhizaini yakakura, yakanyatsokodzera uye yakasununguka mahedhifoni ... dambudziko ndiro rinobuda mavari. Kunyange zvazvo ndichiteerera kune zvose zvinogoneka, kusanganisira Eminem, Dr. Dre, Xzibit, Puff Diddy, Skylar Grey, Yelawolf, asi pasinei nemuenzaniso wandinoisa munzeve dzangu, Beats haigoni kunyange kuteererwa rap kana hip hop music.
Kwandiri, musanganiswa weBOSE/Bang & Olufsen BeoPlay isina waya kana Senn/Koss, muchikamu chebhajeti.
Dr. Dre akati… ipapo Dre anouya ndokuti: Slim Shady, uri baseh3ad. Uye Dr. Dre akati-hapana, iwe id1ots… Dr. Dre afa, akavharira mukamuri rangu repasi.