Ondrej Holzman Kwapera mazuva apo mukomana mumwechete - ane mutsa Steve Jobs, aigona kutengesa chero chinhu kuvanhu - akamhanya kwemaawa maviri pamashoko makuru eApple. Pasati papera makore mana mushure mekufa kwaMabasa, kambani yeCalifornian yakavhurika uye yakasiyana-siyana kupfuura nakare kose, uye mharidzo dzayo dzinosimbisa izvi. PaWWDC 2015, Tim Cook ngationei zvakanyanya pasi pepamusoro pekambani manejimendi.
Kana iwe uchitamba yazvino-yenhoroondo 2007 keynote umo Steve Jobs akaunza yekutanga iPhone, chinhu chimwe chiri nyore kuona: chinhu chose chaimhanyiswa nemurume mumwechete. Munguva yeinoda kusvika awa imwe nehafu yemharidzo yakareba, Steve Jobs haana kutaura kwemaminetsi mashoma chete, paakapa nzvimbo kune vadyidzani vakakosha, semukuru weGoogle panguva iyoyo, Erik Schmidt.
Kana tikamhanyisa-mberi makore mashoma uye tichitarisa zvakakosha zvikuru zviitiko zveApple nguva pfupi yadarika, tichaona pane imwe neimwe yadzo boka renyeredzi remaneja, mainjiniya uye vamwe vamiriri vekambani - mumwe nemumwe wavo achimiririra izvo zvavanoziva nezvazvo. vamwe vashoma.
Pane zvikonzero zvakawanda nei izvi zvakadaro. Kune rumwe rutivi, Tim Cook haasi iye murume ane aura yenyanzvi inogona kumira pamberi pevateereri vezviuru kwemaawa maviri uye kuvatengesa kunyange chigadzirwa chinofinha zvikuru munyika nenzira inofadza. Uyezve, pakutanga, iye pachake aive nedambudziko rekuonekwa pachena, asi nekufamba kwenguva akawana chivimbo mune cramples uye zvino ave mutungamiriri weapuro show yese, sezvaaive panguva iyoyo ari pachinzvimbo. of operations director.
Tim Cook anoita yekutanga kickoff, anosuma chigadzirwa chitsva, uye obva atambidza maikorofoni kune mumwe munhu ane chikamu chakakosha muchirongwa chose. Steve Jobs aigara achikwevera kutarisisa kwaari, zvaive zvigadzirwa zvake, yaive Mabasa 'Apple. Iye zvino iTim Cook's Apple, asi mibairo inounzwa nechikwata chakasiyana kwazvo chezviuru zvenyanzvi, kazhinji dzakanakisa mumunda.
Zvechokwadi, izvi zvose zvakaitika pasi peMabasa zvakare, iye pachake aisagona kuvapo kune zvose, asi musiyano ndewekuti Apple ikozvino inosimbisa pachena. Tim Cook anotaura nezvezvikwata zvikuru, zvishoma nezvishoma anoratidza nhamba dzakanyanya kukosha dzakamira pazasi pehutungamiriri hwepedyo hwekambani inozivikanwa neruzhinji uye, pamwe nekusimbisa kusiyana kukuru kunobvira pakati pevashandi, kunopa nzvimbo pamapodium kune avo vangadai vakangoita. hope dzinopenga kusvika nguva pfupi yadarika.
Kana nezuro chirevo chikuru chakaitika makore maviri kana matatu apfuura, tingadai takangoona Tim Cook, Craig Federighi naEddy Cue. Vatatu vacho vaizokwanisa kuunza itsva OS X El Capitan, iOS 9, pamwe zvakare watchOS 2 uye Apple Music zvinotamba. Muna 2015, zvisinei, zvakasiyana. PaWWDC, vakadzi vakananga kubva kuApple vakaonekwa kekutanga, vaviri kamwechete, uye huwandu hwezviso zvisere zvakabatana nekambani kubva kuCupertino. Gunyana rapfuura, kuenzanisa, kwaingova nevamiriri vana chete, paWWDC 2014 vaive vashanu, uye ese ari maviri akakosha aive akaenzana kureba.
Mumwedzi mipfumbamwe yapfuura kubva pa iPhone 6 keynote, zvinhu zvakawanda zvakakosha zvakaitika zvakaratidza shanduko yemaitiro. Tim Cook akataura zvakatonyanya kunzwika pamusoro penyaya yekodzero dzevanhu, kutsigirwa kwevakadzi nevadiki muchikamu chetekinoroji, uye timu yake yePR yakatanga kuunza zvine hungwaru humwe hunhu hwakakosha hweApple kupasirese, vane zviso zvatakanga tisati taziva, kunyangwe. pesvedzero yavo pazvigadzirwa zvitsva yakanga yakakosha.
Naizvozvo, anga asiri Craig Federighi chete akaburitsa nhau muOS X uye iOS masisitimu anoshanda. Panguva imwecheteyo, Apple haingave isina kukanganisa kurega mutevedzeri wayo mukuru weinjiniya yesoftware kuita zvese kutaura. Mushure mezvose, ingangove mutauri akanakisa uyo Tim Cook anayo panguva ino. Mushambadzi ane ruzivo chete Phil Schiller anogona kumufananidza.
Panguva yekutaura kwake, Federighi akapa pasi kuvakadzi vaviri, izvo pakutanga kutarisa zvingaite senge kurambidzwa, asi chaive chiitiko chenhoroondo yeApple. Kusvikira zuro, mukadzi mumwechete chete akaonekwa pamashoko ake, mwedzi mishomanana yapfuura Christy Turlington Burns, paakaratidza maitiro aanoita mitambo neWatch. Asi iye zvino vakadzi vanova vevakuru vakuru veApple vakataura paWWDC, uye Tim Cook akaratidza kuti vakadzi vanoitawo basa rinokosha mukambani yake.
Tinogona kuva nechokwadi chekuti nhau muApple Pay, iyo yakaunzwa neVP yeInternet Services Jennifer Bailey, inogona kuburitswa nyore naFederighi kana Cue. Zvimwe chetezvo zvaive zvechokwadi nezveNew News application, iyo yakaderedzwa naSusan Prescott, mutevedzeri wemutungamiri wekutengesa zvigadzirwa. Kuna Tim Cook, chokwadi chekuti chinhu chevakadzi chichaonekwawo pamusangano wevagadziri chaive chakakosha. Anopa muenzaniso kune wese wese uye anogona kuenderera mberi nebasa rake "kune vakadzi vazhinji mu tech".
Uye kuti hazvisi zvese nezve Cook, Cue, Federighi kana Schiller zvatinowana pawebhusaiti yeApple uye ndiani akatonga mazhinji ezviratidziro zvichangoburwa, kambani yeCalifornian yakaratidza pakuunza Apple Music. Basa idzva remimhanzi rakatanga kuratidzwa naJimmy Iovine, muchengeti wemhizha yemimhanzi akauya kuApple sechikamu chekutorwa kweBeats uye yakanga isati yanyatsojeka kuti basa rake raiva chii muCupertino. Zvino zvave pachena - seBeats Music, Apple Music inofanira kunyanya kumutevera. Kunyangwe pachine chinongedzo chepakati pakati pake naCook muchimiro cheEddy Cue.
Kubva pakubuda kwakazobuda kweakakurumbira rapper Drake, akataura nezve social function yeApple Music uye nemikana mitsva yekubatana nevateveri vake, kunyangwe asiri munhu wese aive akachenjera zvachose, asi Apple aisakwanisa kuita hanya zvachose. Pane kuti injiniya asingazivikanwe zvachose anoudza vatsigiri vemimhanzi chimwe chinhu pamusoro pehukama hwemuimbi-fani, mhedzisiro yemashoko mamwechete kubva mumuromo wemuimbi ane mukurumbira akadaro yakakura zvikuru. Uye Apple inonyatsoziva izvi.
Pamusoro pezvese zvataurwa, Kevin Lynch akapihwawo nzvimbo kuWWDC yegore rino, uyo nokudaro akave mutauriri weiyo inoshanda sisitimu muWatch. Phil Schiller, uyo anowanzo kuburitsa nhau dzehardware, uye pamusoro pezvose Trent Reznor akataura kuruzhinji kuburikidza nevhidhiyo. Mumwe munhu wemhando yaDrake, anoshanda semugadziri muApple uye zvakare ane chikamu chakati wandei mubasa idzva remimhanzi. Kunyangwe pesvedzero yake pasirese yemimhanzi inogona kubatsira Apple mukurwa kwakasimba neSpotify nevamwe vakwikwidzi.
Isu tinogona chaizvo kutarisira kune kuwedzera kwakasiyana siyana kwevanhu vanobatana neApple mune dzimwe mharidzo zvakare. Apple haisi yeTim Cook chete, uyo ari kunyatsobudirira kuedza kuputsa kutenda kwekare kuti Apple ndiSteve Jobs uye Steve Jobs ndiApple, kureva kuti kambani yose inofananidzirwa nemunhu mumwe chete. Veruzhinji vanofanirwa kunzwisisa kuti chakakosha iDNA isingaparadzike uye yakaoma-waya mukati memunhu wese paApple inova nechokwadi chebudiriro. Hazvina mhosva kuti ndiani anotarisira kambani. Somuenzaniso, mukadzi. Semuyenzaniso, Angela Ahrendts, akatanga kuonekwa pachena kubvira paakajoinha Apple ingangove nyaya yenguva.
Nehurombo, pakanga paine vanhu pachikuva 4 vasingawanzo kuoneka ipapo uye vaisada kusaita, vakaita sevasinganzwisisike kwandiri.
Ndizvozvo.
Tiri kutaura nezvei, Craig ndiye akanakisa :)
Anosetsa, asi ndinoda kuona Schiller pachikuva :)
WWDC yakaratidza nzira yekupedza kubata chibharo nekushungurudzwa nekuda kwezvikonzero zvisiri kugona. E.g. vakadzi vose vari vaviri vaigona kugara pavakanga vari kusvikira zvino, chero kupi zvako kwaiva.
Nehurombo, aya aive maviri asina kusimba mapoinzi emharidzo, kunyanya yekutanga blonde. Izwi risingafadzi, rinofinha, rinogumbura, risingafarire zvachose. Mushure mezvakaitwa naCraig pashow, kwaive kudonha kunoshamisa.
Tim - chiyero, ini handisi kunyatsochida, asi ndiwo maonero angu
Craig - zvakanaka
Jennifer - hapana chikuru, mwana
Susan - zviri nani asi hapana chakakosha
Jimmy - mafuta, anofanira kunge ari pazvinodhaka
Eddy - zvakanaka
Drake - chikara chikuru
Zvinonyadzisa kuti Phil anga asipo, anogara akanakawo, asi anenge aripo kana hardware yavepo.
Ndinobvumirana. uye mamwe midhiya anobvumiranawo pane zvakaonekwa nevanhu vazhinji - Iovine naDrake vaitaura nezve chimwe chinhu, asi chirevo chakapukunyuka (pandaive ndichiona, ndaifanira kushandura kuravira kwangu kumwewo). iyi WWDC yanga isiri iyo yakanyanya kunaka.
Ini ndinobvuma, zviri nani kuve nevaviri vanozviziva pane 6 vanhu vanokanganisa maonero ese. kumagumo kwaityisa, kuverenga nekupenengura mapeji kwaive kwakarebesa waiona kunge tsono inopisa.
team? chaizvoizvo? hapana anogona kupa iyo faira kunze kweiyo yekare movers saCraig naTim. WWDC yakanga isina chinhu. 1.] kuedza kumutsiridza Kiosk, kwaive kukundikana kukuru, uye faira yega yega iri kutsvaga nzira yekuviga chiratidzo. 2.] kuedza kumutsidzira bhuku rekupasa, iro rakanga risiri dombo rakadaro (uye kunze kweUS zvachose), nekuwedzera applePay (inongoshanda kuUS kusvika parizvino), 3.] Mimhanzi isanganiswa yekopi yakadhurirwa zvakanyanya. yeSpotify uye yekutanga Apple kukundikana sockosit / mimhanzi. 4.] El Capitan ine faira renhau rekuvandudza diki. 5.] Havana kana kusuma AppleTV. Mafomu matsva ari kufambawo, ayo ari kuburitsa mapurojekiti ekare akadzimwa kubva mumaoko avo.
zvakanaka, zvakandinakira Jimmy nevakadzi vaviri. craig fesacik asi tliacha pasina, uye murwi wekisikisi.
tim yakangonaka, pakuti haisisiri tsika yehunhu uko kutya kwakabva. hapana chinopesana nemabasa, asi iyi apuro nyowani inofambira mberi uye inotungamirwa neboka. Ndichiri kubata pamusoro pemabasa akaitwa ipapo, ona multitask yeios. pakupedzisira, vakatanga kufamba, uye mumakore 15, iOS achabata pamwe Android maererano functionality. uye kwete, android haina kunyanya kusarira pamafoni kubva ku200 zvichikwira, uye isu tiri kutaura nezve ichiri shoma mari kana ichienzaniswa neiyo iPhone.
zvakanaka, zvakandinakira Jimmy nevakadzi vaviri. craig fesacik asi tliacha pasina, uye murwi wekisikisi.
tim yakangonaka, pakuti haisisiri tsika yehunhu uko kutya kwakabva. hapana chinopesana nemabasa, asi iyi apuro nyowani inofambira mberi uye inotungamirwa neboka. Ndichiri kubata pamusoro pemabasa akaitwa ipapo, ona multitask yeios. pakupedzisira, vakatanga kufamba, uye mumakore 15, iOS achabata pamwe Android maererano functionality. uye kwete, android haina kunyanya kusarira pamafoni kubva ku200 zvichikwira, uye isu tiri kutaura nezve ichiri shoma mari kana ichienzaniswa neiyo iPhone.
Iyi ndiyo nyika maererano neruboshwe rutsva, kunyange kune vanhu vakasiyana-siyana kwose kwose, asi kwete nokuti vanonyatsoziva chimwe chinhu, nekuda kwezvavanazvo pakati pemakumbo avo uye ruvara rweganda ravo. Kusvika kure uko kambani iri muUS yasvika. Zvino ivo vachatiitirawo tsvina.
Vakadzi vaviri ivavo ndivo vakanga vakaipisisa pamharidzo yose. Kuvapa nzvimbo kwakaderedza zvakanyanya kunaka kwemharidzo. Hazvina mufaro kugara muBolshevic yemazuva ano, Marxist yakazara yezvinonzi "kuenzana".
IMHO, Apple ndipo pairi nekuti yaive itsva, isingaenderane, isingashandisike uye pamusoro pezvose INCORRECT. Vatungamiri vemazuva ano vari kuedza kuita zvakapesana chaizvo.
Apple yaive isingabatike? Zvakanaka, zvichida paaifamba pamusoro peguva. Hazvina kururama? Handeyi nazvo. Aya ndiwo "uswa hwakanga hwakasvibira kamwe chete" maitiro ekusaziva tariro.
Akanga asina kururama uye ndinobvumirana naMirek pamusoro. Aive akanyanya kushinga sekambani, ikozvino yave yeruboshwe-bapiro juggernaut inotasva pamusoro peiyo inofambira mberi cretinism, iyo inowanzo girini muUS.
Musiyano ndewekuti Jobs 1) aive nemabhora ekuridza/kurovesa vanhu vaigadzira crap 2) vaigona kugadzira shamhu kubva mutsvina. Uye chaizvo sezvakanyorwa naMirek pazasi, aive asiri-conformist. Apple ikozvino yanyanya kuvhurika, yakajairika (maererano nenzvimbo yemusika) uye inoramba "ichiwana" yakawanikwa nekuidaidza kuti shanduko. Mabasa aive necharisma, handifungi kuti Cook anayo, kana kuti handisi boka rake.
Mutsvuku waive mbudzi inosvota chaizvo. Zvakaitika kwandiri kuti nhasi anoshanda kuApple uye mangwana achange ari cashier kuTesco, asingafarire zvachose, rudzi rwevanhu vasingadi chaizvo Apple. Akadzvokora maziso kakati wandei ikoko, uye ini pachangu ndingadai ndakavadzinga pamusiwo mushure mekuita kwakadaro.
Ndinobvumirana zvachose, ndinonzwa saizvozvo pamusoro pake.
Ini handizive, ndanga ndichiona X WWDC keynotes kwesvondo rapfuura uye ndinofunga kuti Apple ine vakadzi vari nani uye vakakodzera kune iyo huru Keynote ...
Izvo Mabasa zvakarambwa muHW neSW, kureva kusiyanisa uye kupatsanurwa, mushure mekufa kwake isu tava kurarama muchimiro chenhamba dzinopenya pachikuva panguva yekuratidzwa. Ini ndinonzwisisa zano rekuti zvakanaka kuratidza kuti isu tine musoro wakangwara kune ese maficha, asi semhedzisiro, inongoparara nyore mumusoro mangu sezvaunonyora pazasi nezve hen yakakanganisika, murume mutema anonyepa. Mharidzo yacho inofanirwa kunge iri yeruzivo rwekutaura rwunowedzerwa nemasiraidhi, kwete kufora kwemavara. Ndinofungidzira kuti Tim anoreva zvakanaka, asi nguva inotevera isu tinogona kumirira vashandi vecanteen kuti vatiratidze iyo itsva ApplePay. Ndinoreva kuti nekuwedzeredza kuti ndisaite ranting