Vhara shambadzo

Apple yakasvika kuEurope kune imwezve inonakidza kukurudzira. Kutevera kusvika kwaAngela Ahrendts gore rapfuura, akange ave kutsvaga tarenda remumhanzi mumvura yeBritish uye BBC Radio 1 yakanga yawana Zan Lowe. Izvi zvinogona kuva kuwedzera kukuru mukusimudzira masevhisi matsva emimhanzi California kambani.

The New Zealand DJ akashandira BBC chiteshi kwemakore gumi nemaviri uye anouya kuApple nekutevera The Guardian shanda pa "itsva iTunes Radio sevhisi", iyo neakaundi ese inogona kuve iyo nyowani yekufambisa sevhisi iyo Tim Cook nevamwe vake vari kuronga kuvaka panheyo dzeBeats Music.

Rimwe remasimba eBeats Music nderekuti sevhisi inogona sei kugadzirisa mimhanzi yemukati kune wega mushandisi, uye inofanirwa kunge iri imwe yesimba reiyo brand nyowani Apple-branded sevhisi. Zane Lowe anofanirwawo kubatsira mukuvandudzwa kwemaalgorithms akafanana.

Munguva yake paBBC Radio, Lowe akave nemukurumbira wekutsvaga tarenda uye akabatsira vanofarira zveArctic Monkeys, Adele naEd Sheeran kumusoro, avo vakarondedzera se "marekodhi anopisa kwazvo pasi rose". Iyo flair yetarenda uye curation yeakakurumbira playlists ndehumwe hunyanzvi hwaLow hunozoshandiswa zvakanaka paApple.

Zane Lowe achange ari paRadio 1 kekupedzisira musi wa5 Kurume, mushure mezvo iye nemhuri yake voenda mhiri kwemakungwa uye show yake ichaitwa naAnnie Mac. “Ndinoda kutenda vese veRadio 1 nerutsigiro rwavo nehushamwari hwavo. Nhepfenyuro iyi yandibvumidza kugovera mhanzi inodakadza nevatsigiri vemimhanzi iyi,” akadaro Lowe.

"Ndaida miniti yega yega. Nguva dzinonakidza dziri pamberi pangu izvozvi, ”akawedzera Lowe, zviri pachena kuti ari kunakidzwa nedambudziko idzva. Ane hukama kune vanhu vakanakisa muindasitiri kubva kubasa rake, izvo zvinogona kuratidza kuve chimwe chikamu chakakosha mukuumbwa kweiyo mimhanzi sevhisi paApple. Kubatana kwakafanana kunozvirumbidzawo naDr. Dre naJimmy Iovine, avo vakajoinha Apple gore rapfuura kubva kuBeats, vangangove vakabatanidzwa mukuvandudza mutsivi weBeats Music.

Sekureva kwazvino mishumo, Apple inofanirwa kuburitsa sevhisi yayo nyowani pakati pegore rino uye ane vavariro huru naye.

Kunobva: The Guardian, BBC
Photo: Chris Thompson
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