Amaya Toman Ma8 aive emusango kuApple munzira dzakawanda. Musi waApril 1983, XNUMX, John Sculley, aimbova purezidhendi wePepsiCo, uyo akaunzwa kuApple naSteve Jobs pachake, akatora hutungamiri hwekambani yemapuro. Ngatiyeukei kuti kupinda kwake kumukuru wehofori yeCalifornia kwakaitika sei.
Chikumbiro chisingagoni kurambwa
Pasinei nekusavapo zvachose kwechiitiko chekutengesa zvigadzirwa zvetekinoroji, John Sculley akagamuchira kudana kwaSteve Jobs kuApple. Mubvunzo wekukurudzira weMabasa pamusoro pekuti Sculley angada kutengesa "mvura inonaka" kwehupenyu hwake hwose, kana kuti angada kuwana mukana wekushandura nyika, yakadzika munhoroondo. Mabasa aigona kuva anonyengetedza zvikuru paaida, uye akabudirira naSculley.
Panguva iyo John Sculley akapfumisa huwandu hwevashandi vekambani yeCupertino, Mark Markkula anga ari mukuru wekambani kubva 1981. Vatungamiri vekambani vakabvumirana nemari yegore negore yemamiriyoni emadhora emadhora kune Sculley, uyo akagamuchira hafu yemamiriyoni emadhora pagore kuPepsi. Mari iyi yaisanganisira muhoro wekare uye bhonasi. Asi handizvo zvese - Sculley akagamuchira kubva kuApple bhonasi yekupinda yemiriyoni imwe chete yemadhora, inishuwarenzi iri muchimiro chechivimbiso chemirioni ye "golden parachute", mazana ezviuru zvemadhora muzvikamu uye mvumo yekutenga imba itsva. muCalifornia.
Kana zvinhu zvikasafamba sekuronga
John Sculley aive nemakore makumi mana nemana paakatora helm yeapuro kubva kuna Mark Markkula. Akatanga kushanda zviri pamutemo kuApple muna Chivabvu, uye akagadzwa kuve CEO mwedzi wakatevera. Pakutanga, chirongwa chaive chekuti Sculley aite kambani naSteve Jobs, aive sachigaro panguva iyoyo. Mabasa aifanira kunge ari mutungamiri wenzvimbo yepurogiramu, basa raSculley raiva rekushandisa ruzivo rwake rwekare rwekutengesa kuPepsi kuti aenderere mberi nekubudirira kwekukura kwekambani yeapuro. Apple's board of directors yaitarisira zvakasimba kuti Sculley aizobatsira kuita kuti kambani yeCupertino ive mukwikwidzi akakodzera kuBMM.
Munguva yake paPepsi, John Sculley akapinda muhondo dzakashinga dzemakwikwi neCocaCola. Akakwanisa kugadzira mishandirapamwe yakawanda yakabudirira uye nzira dzekutengesa - semuenzaniso Pepsi Challenge uye Pepsi Generation campaign.
Hunhu hweMabasa naSculley hwakava chigumbuso. Vaviri ava vaingove nedambudziko rekushanda vese. Mushure mekusaverengeka kusawirirana kwemukati, John Sculley akazokumbira Apple board of directors kuti abvise Steve Jobs masimba ake ekushanda pakambani. Mabasa akasiya kambani yeCupertino muna 1985, uye hazvigoni kutaurwa kuti aisakwanisa kuzvibatsira. Akavamba NEXT uye mushure menguva yakati akawana chikamu chikuru muPixar. Hatisi kuzoshandura nhoroondo, asi zvinonakidza kuzvibvunza kuti Apple yaizovepi - ipapo uye ikozvino - dai Steve Jobs anga ave CEO wayo zvakare muna 1983.
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Kwanga kuri sei?
Kwemakore akawanda, kubva kwaMabasa kubva kuApple kwaionekwa semugumisiro wekudzingwa, asi John Sculley pachake akazotanga kuramba dzidziso iyi. Akapa mabvunzurudzo akati wandei umo aiti Steve haana kumbodzingwa kukambani yeapuro. “Ini naJobs takapedza mwedzi yakati kuti tichizivana—yaiva inenge mwedzi mishanu. Ndakauya kuCalifornia, akauya kuNew York… chimwe chezvinhu zvakakosha zvatakadzidza ndechekuti hatitengese chigadzirwa, tinotengesa chiitiko. quotes aimbove Apple server director AppleInsider. Maererano naSculley, vose vainyatsoziva nezvemabasa avo, asi hukama hwavo hwakatanga kupera muna 1985 mushure mekukundikana kweMacintosh Office. Kutengeswa kwayo kwaive kwakaderera, uye Sculley naMabasa vakatanga kuve nekusawirirana kukuru. "Steve aida kudzikisa mutengo weMacintosh," anoyeuka Sculley. "Panguva imwecheteyo, aida kuenderera mberi nekushambadzira kukuru uku achideredza kukoshesa kweApple."
Sculley haana kubvumirana nechinzvimbo cheMabasa: “Pakanga paine kusawirirana kukuru pakati pedu. Ndakamuudza kuti kana aizoedza kuchinja zvinhu iye pachake, hapana chandaizogona kuita kunze kwokuenda kudare kunogadzirisa ikoko. Haana kutenda kuti ndaizozviita. Uye ndakazviita.” Mike Markkul akabva aita basa rakaoma rekubvunzurudza nhamba dzeApple kuti asarudze kana Sculley kana Mabasa aive chokwadi. Mushure memazuva gumi, sarudzo yakaitwa mukufarira kwaSculley, uye Steve Jobs akakumbirwa kusiya pasi semukuru wechikamu cheMacintosh. "Saka Steve haana kudzingwa kuApple, akangosunungurwa pabasa rake semukuru wechikamu cheMacintosh (...), akazosiya kambani, akatora vamwe vevakuru vakuru akaenda naye, akatanga NeXT Computing.".
Asi Mabasa akataurawo nezvezviitiko zvenguva iyoyo mukutaura kwake kwakakurumbira pazvikonzero zveStanford University muna Chikumi 2005: "Takanga tichangobva kuburitsa chisikwa chedu chakanakisa - Macintosh - uye ndakapemberera makore angu makumi matatu. Ndakabva ndadzingwa basa. Vangakudzinga sei kubva kukambani yawakatanga? Apple payakakura, takahaya mumwe munhu wandaifunga kuti aive netarenda rakakura kuti amhanye kambani padivi pangu, uye zvinhu zvakafamba zvakanaka kwegore rekutanga. Asi miono yedu yeramangwana yakanga yakasiyana. Bhodhi rakazomutsigira. Saka ndakazviona ndabuda mubhizinesi mune yangu makumi matatu, nenzira yeruzhinji. " akarangarira Mabasa, uyo gare gare akawedzera kuti "kudzingwa kubva kuApple ndicho chinhu chakanakisa chingave chakaitika kwaari".
