Amaya Toman Nhasi, Apple branded zvitoro munzvimbo dzakasiyana dzepasi inzvimbo yakasarudzika, inoshandiswa kwete chete kutenga zvigadzirwa zveApple, asiwo zvedzidzo. Nzira yakafambwa nezvitoro zveApple panguva iyoyo yaive yakareba, asi yaive purojekiti yekuda kubva pakutanga. Muchinyorwa chanhasi, ticharangarira kuvhurwa kwekutanga Apple Store.
Muna Chivabvu 2001, Steve Jobs akatanga shanduko mumunda wekutengesa komputa. Akazivisa veruzhinji hurongwa hwake hwekuvhura zvitoro makumi maviri neshanu zvekutanga zveApple munzvimbo dzakasiyana muUnited States. Nyaya mbiri dzekutanga dzeApple kuvhurwa dzaive muTysons Corner muMcLean, Virginia uye Glendale Galleria muGlendale, California. Setsika neApple, kambani yeapuro haina kuronga kumisa "chete" kuvaka chitoro chakajairika. Apple yakagadziridza zvakanyanya nzira iyo tekinoroji yekombuta yaiwanzotengeswa kusvika panguva iyoyo.
Photogallery
Apple yagara ichionekwa seyakazvimiririra garage kutanga. Nekudaro, vamiriri vayo vaigara vachiedza kuunza "kufunga kwakasiyana" chinhu munzvimbo dzese dzezviitwa zvekambani. Munguva ye1980s uye 1990s, Microsoft's Windows inoshanda sisitimu yakadzivirira iyo post miyero pamwe neakare maPC, asi iyo Cupertino kambani haina kumira mukudzokorora kutsvaga nzira dzekuvandudza ruzivo rwevatengi rwekutenga zvigadzirwa zvayo.
Kubva 1996, apo Steve Jobs akadzokera nerukundo kuApple, akaisa zvibodzwa zvishoma. Pakati pavo paiva, semuenzaniso, kutangwa kwechitoro cheApple online uye kutangwa kwe "chitoro-mu-chitoro" nzvimbo dzekutengesa muCompUSA network yezvitoro. Idzi nzvimbo, idzo vashandi vakanyatsodzidziswa basa revatengi, dzakanyatsoshanda semhando yemhando yeamangwana zvitoro zveApple. Sekutanga, iyo pfungwa yaive yakati hombe-Apple yaive nehumwe simba pamusoro pekuti zvigadzirwa zvayo zvaizounzwa sei-asi zvaive kure nekunaka. Miniature vhezheni dzeApple Stores dzaiwanzowanikwa kumashure kweiyo huru "mubereki" zvitoro, uye nekudaro traffic yavo yaive yakadzikira zvakanyanya pane yaimbofungidzirwa Apple.
Zvinogona kudaro kufarira iwe
Steve Jobs akakwanisa kushandura chiroto chake chezvitoro zveApple zvine mukurumbira kuti zvive chokwadi chinobatika muna 2001. Kubva pakutanga, zvitoro zveApple zvaizivikanwa neyakajeka, yakadzama, inoyevedza isina nguva dhizaini, umo iMac G3 kana iBook yakamira sechokwadi. matombo anokosha ari mumiziyamu . Padivi pezvitoro zvakajairwa zvemakombuta zvine masherufu ekare uye maPC akajairwa, Apple Nyaya yaiita senge chizaruro chaicho. Nzira yekukwezva vatengi nekudaro yakagadzirwa zvinobudirira.
Nekuda kwezvitoro zvayo, Apple yakazove nekutonga kwakazara pamusoro pekutengesa, mharidzo uye zvese zvine chekuita nazvo. Panzvimbo pechitoro chekombuta, uko kunowanzo shanyira geeks uye geeks, Apple Nyaya yakaita semaboutique eumbozha ane zvinhu zvinotengeswa zvinotengeswa.
Steve Jobs anomiririrwa neyekutanga Apple Store muna 2001:
https://www.youtube.com/watch?v=xLTNfIaL5YI
Mabasa akashanda pamwe chete naRon Johnson, aimbova mutevedzeri wemutungamiri wekutengesa paTarget, kugadzira nekufungidzira zvitoro zvitsva zvemhando. Mhedzisiro yekushandira pamwe yaive dhizaini yenzvimbo yeakanakisa ruzivo rwevatengi. Semuenzaniso, iyo Apple Store pfungwa yaisanganisira Genius Bar, nzvimbo yekuratidzira yechigadzirwa uye makomputa akabatana neinternet uko vatengi vanogona kupedza nguva yakawanda sezvavanoda.
"Apple Stores inopa nzira itsva inoshamisa yekutenga komputa," Steve Jobs akadaro mukutaura kwevatori venhau panguva iyoyo. "Panzvimbo pekuteerera kutaura nezve megahertz uye megabytes, vatengi vanoda kudzidza uye kuona zvinhu zvavanogona kuita nekombuta, sekugadzira mafirimu, kupisa maCD emimhanzi, kana kutumira mafoto avo edhijitari pawebhusaiti yega." Apple-branded retail zvitoro zvakangoratidza shanduko yekuchinja munzira iyo bhizinesi rekombuta rinofanira kutaridzika.
