Amaya Toman Wese munhu anoziva nyaya yekuti Steve Jobs akaponesa sei Apple kubva kunenge kudonha muhafu yechipiri yemakumi mapfumbamwe. Mabasa pakutanga akabatana nekambani semutungamiri wenguva pfupi, uye kudzoka kwake kwaisanganisira, pakati pezvimwe zvinhu, chiziviso cheveruzhinji kuti kambani yakatumira kurasikirwa kwekota kwemadhora zana nemakumi matanhatu nerimwe.
Nhau dzekurasikirwa kwakadaro dzainzwisisika kwete (kwete chete) dzinofadza kune vanoisa mari, asi panguva iyoyo, Apple yakanga iri kutanga kutarisira nguva dziri nani. Imwe yenhau yakanaka yaive yekuti Mabasa aidzoka aive asina chikamu mukudonha uku. Izvi zvaive mhedzisiro yesarudzo dzakaipa dzakaitwa naJobs akatangira panguva iyoyo, Gil Amelio. Munguva yemazuva mazana mashanu ekutonga kweApple, kambani yakarasikirwa ne $ 500 bhiriyoni, kurasikirwa kwakatobvisa masendi ese epurofiti yakanga yaitwa nehofori yeCupertino kubva pamari ya1,6. Amelio akasiya chinzvimbo chake musi waChikunguru 1991 uye Mabasa aive pakutanga. aifanira kumutsiva kwekanguva chete kusvikira Apple yawana akakodzera kutsiva.
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Chikamu chemari yakakura yeApple panguva iyoyo yaisanganisira, pakati pezvimwe zvinhu, kunyorerwa madhora mamirioni makumi manomwe neshanu zvine chekuita nekutenga rezenisi reMac OS kubva kuPower Computing - kubviswa kwechibvumirano chakakodzera kwakaratidza kupera kwenguva yakakundikana yeMac clones. Makopi emamiriyoni e75 eMac OS 1,2 system yakatengeswa inopupurirawo kuti Apple yakanga yatotanga kuita zvakanaka panguva iyoyo uko kwaizoita purofiti, asi zvakajeka kupfuura zvaitarisirwa panguva yacho. Kubudirira kweMac OS 8 kwakaratidzawo kuti Apple yakaramba yakasimba uye inotsigira mushandisi base zvisinei nekuomerwa kwese.
Apple's CFO panguva iyoyo, Fred Anderson, akayeuka kuti kambani yakaramba yakatarisa pachinangwa chayo chekutanga chekudzokera kune purofiti. Kwegore rezvemari 1998, Apple yakaisa zvinangwa zvekuenderera kudzikisa mutengo uye gross margin kunatsiridza. Mukupedzisira, 1998 yaive shanduko yeApple. Iyo kambani yakaburitsa iMac G3, iyo yakakurumidza kuve yakatsvakwa-uye yakakurumbira chigadzirwa, uye iyo yainyanya kuita kuti Apple idzoke kune pundutso mukota yaitevera - kubvira ipapo, Apple haina kumbodzikisa kukura kwayo.
Musi waNdira 6, 1998, Steve Jobs akashamisa vaivepo paSan Francisco Macworld Expo nekuzivisa kuti Apple yaive yaita purofiti zvakare. Kudzokera kune "nhamba dema" yaive mhedzisiro yekuderedzwa kwemutengo kwakanyanya kwakatangwa neMabasa, kugumiswa zvine hutsinye kwekugadzira uye kutengesa kwezvinhu zvisina kubudirira uye mamwe matanho akakosha. Kuonekwa kweMabasa panguva iyoyo-MacWorld kwaisanganisira chiziviso chekukunda kuti Apple yakatumira purofiti inodarika madhora 31 miriyoni pamari inosvika bhiriyoni 45 yemadhora kwekota yakapera Zvita 1,6.
