Kubva munhoroondo yeApple: Iyo iconic cube pa5th Avenue inovhura mikova yayo

Muchikamu chechipiri chaMay 2006 (uye kwete chete) vagari veNew York's 5th Avenue nenzvimbo yakatenderedza vakazowana mukana wekuona iyo ichangovakwa Apple brand store. Kusvika panguva iyoyo, hapana munhu asina kumboziva aive nepfungwa shoma yekuti Apple Store yaizotaridzika sei - zviitiko zvese zvakakosha zvakavigwa pasi pepurasitiki dema dema nguva dzese. Vashandi vakaibvisa zuva rimwe chete kusati kwavhurwa zviri pamutemo chitoro, icho chakabva chave chiratidzo pakati peApple Story.

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May anga agara ari mwedzi mukuru weApple Story. Semuenzaniso, angangoita makore mashanu chitoro che5th Avenue chisati chaunzwa pasirese, Apple yakavhura chitoro chayo chekutanga zvitoro zvayo zvekutanga zvekutengesa muMcLean, Virginia neCalifornia Glendale Galleria. Muna 2006, zvakadaro, Apple yakanga yatogadzirira kufambisa nhanho mberi.

Steve Jobs aibatanidzwawo zvizere muhurongwa hwese hwekutengesa kutengesa, uye akasiya chiratidzo chake chisingadzimiki pabazi re5th Avenue zvakare. "Chaive chitoro chaSteve," anoyeuka Ron Johnson, aimbove mutevedzeri wemutungamiri wezvitoro weApple.

“Takavhura chitoro chedu chekutanga muNew York muna 2002 muSoHo, uye kubudirira kwayo kwakapfuura zviroto zvedu zvese. Isu tinodada kuunza chitoro chedu chechipiri muguta, chiri pa5th Avenue. Iyo inzvimbo inoshamisa ine sevhisi yakanakisa munzvimbo yakanaka. Isu tinotenda kuti Apple Store paFifth Avenue ichave imwe yenzvimbo dzinofarirwa nevanhu vanobva kuNew York nepasirese. Steve Jobs akadaro panguva iyoyo.

Mabasa akahaya Bohlin Cywinski Jackson femu yebasa rekuvaka, iyo yaive, semuenzaniso, inogara Seattle yekugara kwaBill Gates mune yayo portfolio. Asi iye zvakare ane mutoro weApple Store muLos Angeles, San Francisco, Chicago uye paLondon Regent Street.

Nzvimbo yechitoro ichi yakanga iri pasi pevhu uye yaigona kusvikwa nechikwiriso chegirazi. Iyo femu yekuvaka yaive yakatarisana nebasa rakaoma rekugadzira chimwe chinhu padanho remugwagwa chaizokwezva vatengi kuti vapinde kubva pakutanga. Iyo hofori yegirazi cube, iyo mukunaka kwayo, nyore, minimalism uye kuchena kwaienderana zvakakwana nehuzivi hweApple uye dhizaini yakasarudzika, yakaratidza kuva nhanho yakakwana.

Chitoro cheApple paNew York's 5th Avenue munguva pfupi yakatanga kutorwa seimwe yeakanakisa uye yepakutanga Apple Stores, asiwo chimwe chezvinhu zvakanyanya kutorwa mifananidzo muNew York.

Kuvhurwa kwayo kukuru kwakapindwa nevanhu vakati wandei vanozivikanwa kubva munzvimbo dzakawanda - pakati pevashanyi vaive, semuenzaniso, mutambi Kevin Bacon, muimbi Beyoncé, muimbi Kanye West, director Spike Lee uye vangangoita gumi nevaviri vamwe vanozivikanwa.

Kunobva: Cult of Mac