Amaya Toman Nekutangwa kweTunes Music Store, Apple yakashandura indasitiri yemimhanzi uye yakachinja zvachose nzira yekugoverwa kwemimhanzi kune vateereri. Munguva ye "pre-iTunes", pawaida kudhawunirodha dhijitari yerwiyo rwaunofarira kana albhamu kubva paInternet, kwaiwanzo kutorwa zvisiri pamutemo kwezvinyorwa kubva pakuona kwemutemo - ingorangarira nyaya yeNapster munguva yekupedzisira. 1990s. Kukwidziridzwa kweinternet, pamwe nekuwanda kwemaCD anorekodhwa, kwapa vanhu nzira itsva, inoshamisa yekugadzira nekuparadzira mimhanzi. Uye Apple yainyanya kukonzera izvozvo.
Rip, Sanganisa, Pisa
Nekudaro, vatengi vekambani yeapuro vaive vasina nguva iri nyore nekupisa pakutanga. Kunyangwe Apple yakashambadza iyo yaipisa-yaipisa iMac G3 se "kombuta yeInternet," mhando dzakatengeswa pamberi pa2001 dzaishaya CD-RW drive. Steve Jobs pachake akazoziva kufamba uku sekunge kwakashata.
Pakaburitswa mhando itsva dzeiMac muna 2001, mushandirapamwe mutsva wekushambadzira unonzi "Rip, Mix, Burn" wakaunzwa kune veruzhinji, zvichiratidza mukana wekupisa maCD ako pamakomputa matsva. Asi hazvina kureva kuti kambani yeapuro yaida kutsigira "piracy". Shambadziro idzi dzakakweverawo pfungwa pakuuya kweiTunes 1.0, zvichigonesa mune ramangwana kutengwa zviri pamutemo kwemimhanzi paInternet uye manejimendi ayo paMac.
https://www.youtube.com/watch?v=4ECN4ZE9-Mo
Mukati megore ra2001, yekutanga iPod yakaberekwa, iyo, zvisinei nekuti yaive isiri yekutanga inotakurika mutambi munyika, yakakurumidza kuwana mukurumbira wepasirese uye kutengesa kwayo, pasina kuwedzeredza, kutyora rekodhi. Kubudirira kweiPod ne iTunes kwakamanikidza Steve Jobs kufunga nezve dzimwe nzira dzekufambisa kutengeswa kwemimhanzi online. Apple yakatopemberera kubudirira newebhusaiti yayo yakatsaurirwa kune matrailer emabhaisikopo, uye Apple Online Store yakawanawo mukurumbira.
Ngozi kana purofiti?
Kunyengetedza vashandisi kuti zvakanaka kutenga mimhanzi pamhepo nemashambadziro akanaka rakanga risiri dambudziko rakakura kuApple. Zvakanga zvakanyanya kuipa kuvimbisa iwo makuru emimhanzi mabhii kuti kufambisa zvirimo kuInternet kwaisazova kurasikirwa kwavari uye zvakaita pfungwa yakawanda. Panguva iyoyo, mamwe emakambani ekudhinda akange atadza kutengesa mimhanzi muMP3 fomati, uye vatungamiriri vavo vaisatenda kuti iTunes chikuva chaigona kushandura chero chinhu kuti chive nani. Asi kuApple, chokwadi ichi chaive chiyedzo chinoedza pane dambudziko risingakundike.
Photogallery
Mutambo wekutanga weTunes Music Store wakaitwa muna Kubvumbi 28, 2003. Chitoro chemimhanzi chepamhepo chakapa vashandisi nziyo dzinopfuura 200 panguva yekutanga kwayo, zhinji dzadzo dzaigona kutengwa ne99 cents. Mumwedzi mitanhatu yakatevera, nhamba yenziyo muTunes Music Store yakapetwa kaviri, muna Zvita 2003, 25, Apple yepamhepo chitoro chemimhanzi yakapemberera 100 miriyoni kudhawunirodha. Muna Chikunguru wegore raitevera, nhamba yenziyo dzakadhawunirodwa dzakasvika XNUMX miriyoni, parizvino patova nemakumi emabhiriyoni enziyo dzakadhawunirodwa.
https://www.youtube.com/watch?v=9VOEl7vz7n8
Parizvino, iTunes Music Store inotongwa neApple Music, uye kambani yeApple inokurumidza kubata maitiro ekutepfenyura zvemukati. Asi kutangwa kweTunes Music Store hakusi kurasikirwa nekukosha kwayo - iwo muenzaniso wakanaka wekushinga kweApple uye kugona kwayo kwete kungoenderana nemaitiro matsva, asiwo kuona maitiro aya kune imwe nhanho. Kune Apple, kuenda muindasitiri yemimhanzi kwaireva masosi matsva nemikana yekuwana mari. Ikozvino kuwedzera kweApple Music kunoratidza kuti kambani haidi kugara munzvimbo imwechete uye haityi kugadzira yayo midhiya zvemukati.
