Amaya Toman "Chizvarwa chinotevera chesoftware chinonakidza chichavakwa paMacintosh, kwete IBM PC". Ungati mashoko aya ane chivimbo kuna Steve Jobs? Ivo vakanyatso taurwa nemukwikwidzi weMicrosoft mubatsiri Bill Gates, uye chirevo, icho chaive nenharo panguva iyoyo, chakawana nzira yekumberi peji reBusinessWeek magazine.
Maiva muna 1984 apo Gates akataura mashoko iwayo. Imwe nyaya yakabuda muBusinessWeek magazini panguva iyoyo yakataura, maererano nezviitiko zvenguva iyoyo, kuti Apple yakanga yakagadzirira sei kubvisa IBM, iyo panguva iyoyo yaitonga zvakajeka musika wekombiyuta. Panguva iyoyo, nguva inofadza zvikuru yakatanga Apple. Muna Nyamavhuvhu 1981, IBM yakauya neiyo IBM Personal Computer. IBM yakakwanisa kuvaka mukurumbira sehofori mumusika wekombuta webhizinesi.
Makore mashoma mushure mekuburitswa kwe IBM Personal Computer, zvisinei, Apple yakatanga kuzviitira zita nechizvarwa chekutanga Macintosh. Iyo komputa yakasangana nemhinduro yakanaka kubva kune nyanzvi, uye kutengesa kwekutanga kwaive kwakanaka. Chikamu chikuru chebasa racho chakaitwa zvakare nechiziviso chechitendero "1984", chakatungamirwa naRidley Scott uye kutepfenyura panguva iyoyo Super Bowl. "Big Brother" munzvimbo yeOrwellian yaifanirwa kumiririra kambani inokwikwidza IBM.
Nehurombo, kutanga kwakavimbisa hakuna kuvimbisa kubudirira kwakagadzikana kweApple neMacintosh yayo. Macintosh kutengesa zvishoma nezvishoma kwakatanga kudzikira, kunyangwe komputa yeApple III haina kunyatsobudirira, uye sarudzo yekutanga kutarisa zvakanyanya kune vatengi vebhizinesi zvishoma nezvishoma yakakura mukati mekambani. Pasi pehutungamiriri hweaimbova CEO weApple John Sculley, mushandirapamwe wekushambadzira unonzi "Test Drive a Macintosh" wakagadzirwa kukurudzira vatengiwo zvavo kuti vaedze komputa itsva yeApple.
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Ipo IBM yaive mukwikwidzi weApple muna 1984, Microsoft yaive Mac software yekuvandudza - kureva shamwari yayo. Mushure mekunge Steve Jobs asiya Apple, ipapo-Apple CEO John Sculley akaita chibvumirano neGates icho chakabvumira Microsoft kushandisa zvinhu zveMac operating system muWindows operating system "pasi rose, pasina mubhadharo, uye nekusingaperi." Nenguva isipi zvinhu zvakabva zvachinja zvachose. Microsoft neApple dzakava vakwikwidzi, nepo hukama hwakakanganisika pakati peApple neIBM hwakapera zvishoma nezvishoma, uye muna 1991 — makore gumi mushure mekuburitswa kweBM Personal Computer — makambani maviri aya akatopinda mumubatanidzwa.
Kunobva: Cult of Mac
