Amaya Toman Kunyangwe Kisimusi - uye yakabatana kushambadzira kweKisimusi kubva kuApple - ichiri kure, isu tichazvirangarira muchikamu chanhasi chenhoroondo yedu. Muhafu yechipiri yaNyamavhuvhu 2014, kushambadza kwe iPhone kwakapihwa mukurumbira weEmmy Award. Nzvimbo inonzi "Misundersod" yakasimudzira iyo itsva iPhone 5s panguva iyoyo uye yakakurumidza kukunda mwoyo kwete yeruzhinji chete, asiwo kushambadzira uye kushambadzira nyanzvi.
Kushambadza kweKisimusi-themed kwakawana Apple Mubairo weEmmy weBest Ad yeGore. Hazvishamisi kuti yakabata vanhu vazhinji nehurongwa hwayo - haina chainoshaya icho vazhinji vedu tinoda nezvekushambadzira kweKisimusi - mhuri, kupemberera Kisimusi, manzwiro uye inobata mini-nyaya. Inotenderera kune wechidiki ane taciturn uyo asingasiye iPhone yake mushure mekusvika kumusangano weKisimusi yemhuri. Kunyangwe zera rake ringaite kunge arikupedza zororo reKisimusi achitamba mitambo kana kutumira mameseji neshamwari, zvinoburitswa pakupera kwekushambadzira kuti anga achishandira chipo chakagadzirwa nemaoko kumhuri yake yese.
Kushambadza kwakasangana nekugamuchirwa kwakanaka, asi kushoropodzwa hakuna kudziviswa. Vakurukurirana paInternet vakashoropodza nzvimbo, semuenzaniso, kuti kunyangwe mutambi mukuru akabata iPhone yake yakatwasuka nguva yese, mapfuti akabuda paTV aive akatarisana. Zvisinei, zvisinei nezvikanganiso zvidiki, akatora mwoyo yevazhinji vevataridzi kubva pakati pevasina basa uye nehunyanzvi. Akakwanisa kunyatso ratidza hunyanzvi uye kushandiswa kwehunyanzvi hwemazuva ano kubva kuApple uye panguva imwe chete kufambisa vateereri nenzira iyo inogona chete kushambadzira kweKisimusi.
Asi chokwadi ndechekuti iyo iPhone 5s yakauya nezvimwe zvinonakidza maficha uye mabasa anosanganisira hukuru hwekupfura. Hazvina kutora nguva yakareba uye firimu rinonzi Tangerine, rakapfurwa paiyi iPhone modhi, rakatoonekwa paSundance Film Festival. Mumakore akatevera, Apple yakatanga kusimudzira kugona kwekamera yemafoni ayo zvakanyanya uye zvakanyanya, uye mushure mechinguva chidiki che "Shot on iPhone" chakatangwa zvakare.
Mubairo weEmmy wekutengesa "Kusanzwisisa" wakangoenda kwete kuApple chete, asiwo kukambani yekugadzira Park PIcturers uye advertising agency TBWA\Media Arts Lab, iyo yakatoshanda neApple munguva yakapfuura. Apple yakakwanisa kukunda vakwikwidzi vakaita seGeneral Electric, Budweiser uye mhando yeNike ine kushambadzira kwayo kweKisimusi kweiyo iPhone 5s. Asi kakanga kasiri kekutanga kuti kambani yeCupertino igamuchire mubairo uyu wepamusoro nekuda kwebasa rayo. Muna 2001, iyo inonzi "technical Emmy" yakaenda kuApple kunoshanda pakuvandudzwa kweFireWire ports.
Kunobva: Cult of Mac
