Amaya Toman Iyo Apple logo yakaita shanduko huru dzakati wandei panguva yekuvapo kwayo. Muchikamu chemazuva ano chenhevedzano yedu inonzi Kubva munhoroondo yeApple, ticharangarira kupera kwaNyamavhuvhu 1999, apo kambani Apple yakataura zvekuonekana kune logo yeapuro rakarumwa mune mavara emurarabungu, ndokuchinjira kune yakapusa, monochromatic version.
Zvinogona kudaro kufarira iwe
Kune vazhinji vedu, kutsiva logo ine ruvara neiri nyore zvinoita sechinhu chatisingatomboda kufunga nezvazvo. Makambani akati wandei akasiyana anochinja marogo mukati mekushanda kwavo. Asi munyaya iyi zvakanga zvakasiyana. Apple yakashandisa murarabungu wakarumwa apple logo kubvira 1977, uye kutsiva muraraungu musiyano neiyo yakapusa monochrome vhezheni haina kuuya pasina kudzoka kubva kuApple fans. Seri kweshanduko iyi yaive Steve Jobs, uyo akange atove ari pamusoro wekambani kwenguva yakati, uye uyo, mushure mekudzoka kwake, akafunga kuita akati wandei matanho akakosha uye shanduko mune ese echigadzirwa uye maererano neiyo kambani. kushanda, kukwidziridzwa uye kushambadzira. Pamusoro peiyo logo shanduko, zvakare yakabatana nekudzoka kweMabasa, semuenzaniso Funga Different advertising campaign kana kumira kugadzirwa uye kutengeswa kwezvimwe zvigadzirwa.
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Chiratidzo chekutanga cheApple chaive naIsaac Newton akagara pasi pemuti, asi mufananidzo uyu wakatsiviwa neapuro rakarumwa nemufananidzo mushure merisingasviki gore. Munyori wechiratidzo ichi aive Rob Janoff ane makore makumi maviri nemapfumbamwe, uyo panguva iyoyo akagamuchira mirairo miviri yakajeka kubva kuMabasa: iyo logo haifanirwe kuve "yakanaka", uye inofanirwa kutaridzika kunongedzera kune yakashandura 16-ruvara kuratidza. Apple II makomputa. Janoff akawedzera kuruma kuri nyore, uye logo ine mavara yakazvarwa. "Chinangwa chaive chekugadzira logo inoyevedza yaive yakasiyana neyaivepo panguva iyoyo," akadaro Janoff.
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Sezvinongoita logo ine ruvara yairatidza hutsva hwechigadzirwa cheApple panguva iyoyo, vhezheni yayo yemonochrome yaienderanawo nezvitsva. Semuenzaniso, iyo monochrome logo yakaonekwa iMac G3 komputa, mune software kubva kuApple - semuenzaniso muApple menyu - asi muraraungu musiyano wakaramba kwenguva yakati. Shanduko yepamutemo yakaitika muna Nyamavhuvhu 27, 1999, apo Apple yakarairawo vatengesi vane mvumo uye vamwe vadyidzani kuti vasiye kushandisa muraraungu musiyano. Vashandi vanogona kuzosarudza pakati peiyo nhema uye tsvuku vhezheni yeiyo yakarerutswa logo. Mune zvinyorwa zvine hukama, Apple yakataura, pakati pezvimwe zvinhu, kuti shanduko inofanirwa kuratidza kuvandudzwa kweApple brand. "Usazvinetse, isu hatina kutsiva logo yedu - tangoigadzirisa," kambani yakadaro.
