Amaya Toman Gore ra1997, uye aimbova CEO weApple, Steve Jobs, anoburitsa sirogani nyowani yekambani yeapuro, iyo inoti "Funga Zvakasiyana", paMacworld Expo. Pakati pezvimwe zvinhu, Apple inoda kutaura kupasirese kuti nguva yerima yemakore asina kubudirira yapera uye kambani yeCupertino yakagadzirira kuenda kune ramangwana riri nani. Kutanga kwechikamu chitsva cheApple chakaita sei? Uye ibasa rei rakaitwa nekushambadzira uye kushambadzira pano?
Nguva yekudzoka
Gore ra1997 uye kusuma zviri pamutemo sirogani itsva yekambani yakazivisa kutanga kweimwe yeanonyanya kushambadzira Apple kushambadzira kubva pakukunda "1984" nzvimbo. "Funga Zvakasiyana" yaive munzira dzakawanda chiratidzo chekudzoka kunoshamisa kweApple mukuzivikanwa kwemusika wehunyanzvi. Asi zvakare yakava chiratidzo chekuchinja kwakawanda. Iyo nzvimbo "Funga Zvakasiyana" yaive yekutanga kushambadza kweApple, mukugadzira iyo TBWA Chiat/Zuva yakatora chikamu mushure memakore anopfuura gumi. Kambani yeApple pakutanga yakaparadzana nayo muna 1985 mushure mekutadza kweiyo "Lemmings" yekutengesa, ichiitsiva neanokwikwidza agency BBDO. Asi zvese zvakachinja nekudzokera kwaMabasa kumukuru wekambani.
https://www.youtube.com/watch?v=cFEarBzelBs
Iyo sirogani "Funga Zvakasiyana" pachayo ibasa raCraig Tanimoto, munyori weiyo agency TBWA Chiat/Zuva. Pakutanga, zvakadaro, Tanimoto akatamba nepfungwa yerwiyo rwemakomputa muchimiro chaDr. Seuss. Nhetembo haina kubata, asi Tanimoto akafarira mazwi maviri mairi: "Funga zvakasiyana". Kunyange zvazvo musanganiswa wezwi wakapiwa wakanga usina kunyatsokwana girama, Tanimoto yakanga yakajeka. "Zvakaita kuti moyo wangu unzwe kurova nekuti hapana anga anyatso taura zano iri kuna Apple," Tanimoto akadaro. "Ndakatarisa mufananidzo waThomas Edison uye ndakafunga 'Funga Zvakasiyana.' Ipapo ndakagadzira diki sketch yaEdison, ndikanyora mazwi aya padivi payo ndokudhirowa kadiki Apple logo, "akawedzera. Chinyorwa che "Heino kune vanopenga", chinonzwika munzvimbo yeFunga Yakasiyana, chakanyorwa nevamwe vanyori - Rob Siltanen naKen Segall, vakave nemukurumbira, pakati pezvimwe zvinhu, se "murume akatumidza iMac".
Vateereri vatenderwa
Kunyange zvazvo mushandirapamwe wakanga usina kugadzirira panguva yeMacworld Expo, Mabasa akasarudza kuedza mazwi ayo makuru kune vateereri ikoko. Nokudaro akavaka hwaro hwechiziviso chengano chichiri kutaurwa nezvacho nhasi. "Ndinoda kutaura zvishoma nezveApple, nezve mhando uye izvo zvinorehwa nerudzi urwu kune vazhinji vedu. Iwe unoziva, ndinofunga iwe waigara uchifanirwa kunge wakasiyana zvishoma kuti utenge Apple komputa. Patakauya neApple II, taifanira kutanga kufunga nezvemakomputa zvakasiyana. Makomputa chaive chinhu chawaigona kuona mumabhaisikopo kwavaiwanzotora makamuri makuru. Vakanga vasiri chimwe chinhu chaungagona kuva nacho padhesiki rako. Waifanira kufunga zvakasiyana nekuti pakanga pasina kana software yekutanga. Apo komputa yekutanga yakauya kuchikoro uko kwakanga kusina kombiyuta kare, waifanira kufunga zvakasiyana. Iwe unofanirwa kunge wakafunga zvakasiyana pawakatenga Mac yako yekutanga. Yaiva kombiyuta yakasiyana zvachose, yakashanda nenzira yakasiyana zvachose, yaida chikamu chakasiyana zvachose cheuropi yako kushanda. Uye akazarura vanhu vakawanda vaifunga zvakasiyana nenyika yemakombiyuta ... Uye ndinofunga kuti iwe uchiri kufunga zvakasiyana kuti utenge Apple kombiyuta. "
Apple's "Funga Zvakasiyana" mushandirapamwe wakapera muna 2002 nekusvika kweiMac G4. Asi pesvedzero ye sirogani yayo huru yakanga ichiri kunzwika - mweya wemushandirapamwe wakaramba uchirarama, wakafanana nenzvimbo ya1984 Zvinozivikanwa kuti iye zvino CEO weApple, Tim Cook, achiri kuchengeta akati wandei ekutengesa kwe "Funga Zvakasiyana". hofisi yake.
Kunobva: Cult of Mac
