Kubva kuApple Nhoroondo: Iyo 1984 Campaign

Apple yagara ichikwanisa kuzvirumbidza neakasarudzika uye akabudirira ekushambadzira kushambadzira. Pamusoro peKufunga Yakasiyana, iyo inonyanya kuzivikanwa inosanganisira mushandirapamwe unonzi "1984", kuburikidza iyo kambani yakasimudzira yayo yekutanga Macintosh panguva yeSuper Bowl pakati peXNUMXs.

Mushandirapamwe uyu wakaiswa panguva iyo Apple yaive kure nekutonga musika wekombuta - IBM yaive yakanyanya kusimba munzvimbo iyi. Iyo ine mukurumbira yeOwellian clip yakagadzirwa mumusangano weCalifornia advertising agency Chiat/Day, director director aive Brent Thomas uye director director aive Lee Clow. Iyo clip pachayo yaitungamirwa naRidley Scott, uyo panguva iyoyo ainyanyobatanidzwa neiyo dystopian sci-fi firimu Blade Runner. Mutambi mukuru - mukadzi akapfeka zvikabudura zvitsvuku uye tangi jena pamusoro anomhanya achidzika nepakati peimba ine rima uye anopwanya chidzitiro chine munhu anotaura nesando yakakandwa - akaridzwa nemutambi weBritish, mutambi uye muenzaniso Anya Major. Hunhu hwe "Big Brother" hwakaridzwa naDavid Graham pahwindo, uye Edward Grover akatarisira kurondedzera kwekutengeserana. Kuwedzera kune ambotaurwa Anya Major, asingazivikanwe London skinheads akaridzawo mukushambadza, uyo airatidza vateereri vachiteerera "maminitsi maviri eruvengo".

"Apple Computer ichasuma iyo Macintosh muna Ndira 24. Uye muchaona kuti sei 1984 isingazove 1984,” yakanzwika muchiziviso iine chirevo chakajeka kune inoveli yechitendero naGeorge Orwell. Sezvinowanzoitika, pakave nekukakavadzana mukati mekambani maererano nechishambadzo ichi. Nepo Steve Jobs aifarira mushandirapamwe uyu uye akatozvipira kubhadharira kufambiswa kwemhepo, bhodhi revatungamiriri vekambani yaive nemafungiro akasiyana, uye kushambadzira kwacho kunenge kusati kwamboona chiedza chezuva. Mushure mezvose, nzvimbo yacho yakaburitswa panguva isiri-yakachipa Super Bowl nguva, uye zvakakonzera nyonganyonga.

Photogallery

Macintosh Macintosh | Kunobva: Apple.com, 2014

Macintosh mhoro

Macintosh System Zvishandiso Diskette yakasainwa neMabasa 2

Macintosh

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1984

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Zvechokwadi hazvibviri kutaura kuti mushandirapamwe wacho hauna kushanda. Mushure mekutepfenyura kwayo, inoremekedzeka 3,5 miriyoni Macintoshes yakatengeswa, ichipfuura kunyange zvaitarisirwa neApple pachayo. Pamusoro pezvo, iyo Orwellian kushambadzira yakahwina vagadziri vayo mibairo yakati wandei, kusanganisira Clio Awards, mubairo paCannes Film Festival, uye muna 2007, iyo "1984" yekutengesa yakanzi ndiyo yakanyanya kutengesa munhoroondo yemakore makumi mana yeSuper. Bowl.