Amaya Toman Vhiki isati yatanga Super Bowl, kushambadzira kweApple kunozivikanwa se "1984" kwakaita dambarefu rayo remitambo nhasi. Kushambadza kwechimurenga, kukurudzira shanduko yekombuta yako, yakanyatso kuhwina mumitambo yemitambo.
Chimurenga mumabhaisikopo
Zvakanga zviri pachena kuvakuru veApple Computer kuti Macintosh yavo yaikodzera kukwidziridzwa kwakasarudzika. Pamberi peiyo "1984" yekutengesa yakatomboburitswa sechikamu cheSuper Bowl, vakabhadhara kuti imhanye kwemwedzi yakati wandei kukambani yekuparadzira mafirimu ScreenVision. Iyo yeminiti imwe yekutengesa yakasangana nemhinduro inoshamisa kubva kune vateereri.
Nzvimbo iyi yakatanga kuratidzwa musi wa31 Zvita, 1983 nenguva dzaXNUMX:XNUMX mangwanani muTwin Falls, Idaho - yangove yakareba zvekuti ichiri kudomwa kune ad yegore. Nedhirama rayo, kukurumidza uye "kunemafirimu", raive rakatosiyana nekushambadza kwekare kwezvigadzirwa zveapuro.
Shambadziro yacho yakataura zvakajeka kunyorwa yaGeorge Orwell "1984". Mapfuti ekuvhura anoiswa mumavara matema uye anoratidza mhomho yevanhu vachifora nemukoto refu vachipinda munhandare yebhaisikopo ine rima. Kusiyana neyunifomu, zvipfeko zvakasvibirira zvevatambi ndeye tsvuku uye chena yemitambo yemukadzi wechidiki ane nyundo, achimhanya nemapurisa pazvitsitsinho zvake, pasi pemugwagwa weimba yefirimu akananga kuhwindo guru ne "Big Brother". Sando yakakandwa inopwanya canvas uye zvinyorwa zvinoonekwa pachiratidziri, zvichivimbisa Apple shanduko itsva yeMacintosh komputa yako. Iyo skrini ichasviba uye muraraungu Apple logo ichaonekwa.
Director Ridley Scott, ane Blade Runner akaona chiedza chezuva rimwe nehafu pamberi pekambani yeapuro nzvimbo, akabhadharwa nemugadziri Richard O'Neill. The New York Times yakashuma panguva iyo kushambadzira kwaidhura $370, mutori wenhau Ted Friedman akataura muna 2005 kuti bhajeti yenzvimbo iyi yaive inoshamisa $900 panguva iyoyo. Vatambi vakabuda muchirongwa ichi vakapihwa mari yemadhora makumi maviri nemashanu pazuva.
Shambadziro iyi yakagadzirwa neCalifornia agency Chiat/Day, munyori-mumwe Steven Hayden, art director Brent Tomas uye director director Lee Clow vakapinda mukugadzira kwayo. Shambadziro iyi yaive yakavakirwa pamusangano wenhau usina kuitika we'Big Brother'-themed: "Kune makomputa anotyisa ari kupinda mumakambani makuru uye hurumende inoziva zvese kubva pane motel yawakarara kusvika pamari yauinayo mubhangi. PaApple, tinoedza kuenzanisa chokwadi ichi nekupa vanhu simba rekombuta iro kusvika parizvino rakangochengeterwa makambani. "
Democratize tekinoroji
Iyo 1984 nzvimbo yaitungamirwa naRidley Scott, ane mafirimu akadai saAlien naBlade Runner kune chikwereti chake. Mumhanyi uyu akafananidzirwa nemutambi weBritish Anya Major, "Big Brother" yakaridzwa naDavid Graham, voiceover yakaitwa naEdward Grover. Ridley Scott akakanda ganda renzvimbo munzvimbo dzevanhu vasingazivikanwe vakapfeka yunifomu yakasviba.
Munyori wemakopi Steve Hayden, akashanda pakushambadza, akataura zvakavanzika makore mushure mekushambadza kwakaratidza kuti gadziriro dzayo dzaive dzisina kugadzikana: "Vavariro yaive yekuyedza kubvisa kutya kwevanhu tekinoroji panguva iyo kuva nekombuta kwaiitwa zvine musoro sekuve neanokandwa anokandwa. ine nzira yekubhururuka nayo yakati sandara. Taida kuita demokrasi tekinoroji, kuudza vanhu kuti simba riri mumaoko avo. "
Izvo zvingave zvakaita sebheji hombe pakusavimbika pakutanga zvakashanda zvakakwana. Shambadziro iyi yakaunza nyonganyonga huru muzuva rayo uye ichiri kutaurwa nezvayo nhasi sechiratidzo uye shanduko - zvisinei nemhedzisiro yayakaita pakutengesa kweMacintosh. Apple yakatanga kuwana ruzha - uye izvo zvaive zvakakosha. Munguva pfupi inoshamisa yenguva, nhamba huru yevanhu yakaziva kuvepo uye kugona kukwanisika kwemakomputa emunhu. Iyo shambadziro yakatowana kuteedzera kwayo gore rakatevera, inonzi "Lemmings".
Simudzira iyo Super Bowl
Steve Jobs naJohn Sculley vakafara zvikuru nemugumisiro wacho zvekuti vakasarudza kubhadhara maminitsi nehafu yenguva yemhepo panguva yeSuper Bowl, America inonyanya kutariswa TV show gore negore. Asi havasi vose vakagoverana chishuvo chavo. Iyo nzvimbo payakaratidzwa kubhodhi revatungamiriri veApple muna Zvita 1983, Mabasa naSculley vakashamiswa nemaitiro avo asina kunaka. Sculley akatovhiringika zvekuti aida kupa zano kune iyo agency kuti atengese ese mavhezheni enzvimbo. Asi Steve Jobs akaridza shambadzo kuna Steve Wozniak, uyo akafara chose.
Shambadziro yakazoburitswa panguva yeSuperBowl panguva yemutambo pakati peRedskins neVatasvi. Panguva iyoyo, vataridzi vane mamiriyoni e96 vakaona nzvimbo yacho, asi kusvika kwayo hakuna kugumira ipapo. Anenge ese makuru eterevhizheni network uye angangoita makumi mashanu nhepfenyuro dzemuno akataura nezve ad kakawanda. Nzvimbo "1984" yava ngano, iyo yakaoma kudzokorora pachiyero chimwe chete.
