Amaya Toman Munguva ichangopfuura, pane webhusaiti yeJablíčkář, takayeuchidzwa nezvechiziviso chechitendero cheApple 1984. Gore rakatevera, chiziviso chakafanana chakabuda, asi hazvina kusvika mukurumbira we "Orwellian" yakakurumbira nzvimbo nemukana chero upi zvake. Ko iyo Lemmings yekutengesa ine mukurumbira wakashata yaitaridzika sei, uye chii chaive chikonzero chekutadza kwayo?
Zvinogona kudaro kufarira iwe
Musi waNdira 20, 1985, Apple yakaedza kudzokorora kubudirira kukuru kwekutengesa kwayo kusimudzira yekutanga Macintosh. Shambadziro, iyo yaifanirwa kunge iri "nzvimbo yechipiri ye1984", yaive, seyakatangira, yakatepfenyurwa panguva yeSuper Bowl. Vhidhiyo iyi, yakangonzi Lemmings, yaive nechinangwa chekusimudzira iyo itsva Macintosh Office bhizinesi chikuva. Hapana kupokana zvachose kuti Apple yaingova nevavariro dzakanakisa nechiziviso ichi, asi vakatadza - iyo Lemmings nzvimbo yakanyorwa zvisingadzimiki munhoroondo yeApple, asi zvirokwazvo kwete mune yakanaka pfungwa yeshoko.
Zvainyatso fungirwa kuti Apple yaizouya ne "sequel" kune Macintosh ad, pamwe nekuyedza kuisa ad itsva nenzira yakafanana neyeOrwellian - vamwe vakatofunga kuti rudzi urwu rwekushambadzira rwaigona kuita tsika pa. Apple . Panyaya yekusvika, iyo Super Bowl kutepfenyura yaive yakajeka zano rakakura. Semuna 1984, Apple yaida kuti Ridley Scott atungamire, asi zvaisaita kuti amunyengetedze kuti ashande pamwe chete. Mukoma wake Tony Scott akazotora chigaro chemutungamiriri. Kushambadzira kwakatorwa zvakare pasi pebapiro neiyo agency Chiat / Day. Dambudziko rakanga ratove muchigadzirwa chaishambadzirwa. Zvaive pachena kuti hapazove nekufarira kwevanhu vakawanda muMacintosh Office sezvakaita Macintosh yekutanga. Asi chinetso chikuru zvikuru chaive mukushambadza saizvozvo. Mhomho yevanhu vaifamba sevanoda kuzviuraya uku vachiimba rwiyo kubva kuSnow White kusvika pamusoro pedombo, kubva paari kunyura zvishoma nezvishoma, zvirokwazvo chaive chisiri chimwe chinhu chaizoita kuti boka rinotarisirwa ritenge nechido chigadzirwa.
Photogallery
Apple yakabhadhara 900 madhora kutepfenyura nzvimbo yekutengeserana makumi matatu nechipiri paSuper Bowl, uye pakutanga, pamwe munhu wese aitenda kuti kambani yaizodzosa iyi mari kakawanda. Luke Dormehl anobva kuCult of Mac server anonongedza kuti shambadziro yanga isiri yakaipa, asi yakashaya simba renzvimbo ye1984 Sekureva kwaDormehl, gamba rechiziviso risingasvetuke kubva pamawere. handina simba remutambi anoputika muhoro yebhaisikopo ndokukanda sando pachiratidziro chikuru. Shambadziro iyi yakamutsa hasha pakati pevazhinji, uye 1985 yaive nguva yekupedzisira Apple kuburitsa kushambadzira kwayo kweSuper Bowl.
