Amaya Toman Kune makambani makuru seApple, kutaura paruzhinji uye kutaurirana ndeimwe yematambudziko makuru. MuCupertino, Katie Cotton aitarisira nzvimbo iyi kusvika 2014, iyo yakatsanangurwa se "PR guru rekambani". Akashanda munzvimbo iyi kwemakore gumi nemasere, asi pakutanga kwaMay 2014 akaonekana naApple. Katie Cotton akashanda padhuze naSteve Jobs, uye kunyangwe akasiya kambani makore mashoma mushure mekufa kwake, kuenda kwake kwaive kweakawanda chiratidzo chekupedzisira kweiyo nguva yeMabasa.
Zvinogona kudaro kufarira iwe
Kunyangwe zita rekuti Katie Cotton ringave risingarevi chero chinhu kune vanhu vazhinji, kubatana kwake neMabasa kwakakosha sekubatana naJon Ive, Tim Cook kana mamwe ma media anozivikanwa eApple. Basa raKatie Cotton rakaita basa rakakosha munzira iyo Apple yakazviratidza kune vezvenhau neveruzhinji, pamwe nekuona kwakaita nyika kambani yeCupertino.
Asati ajoinha Apple, Katie Cotton akashanda kune imwe PR agency inonzi KillerApp Communications, uye kunyangwe ipapo aive akabatana neimwe nzira kuMabasa - kambani yaaishandira panguva iyoyo yaitarisira chikamu cheNeXT's PR. Steve Jobs paakadzokera kuApple muhafu yechipiri yemakumi mapfumbamwe, Katie Cotton akashandisa vaaibata navo panguva iyoyo ndokutanga kunyorera chinzvimbo muCupertino. Apple yagara ichisvika kuPR yayo zvishoma zvishoma pane mamwe makambani mazhinji, uye basa raKatie Cotton pano rave risingaite nenzira dzakawanda. Zvakanga zvakakosherawo pabasa rake kuti aibvumirana naMabasa mumafungiro mazhinji.
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Pakati pezvimwe zvinhu, Katie Cotton akataura izvozvo "Haasi pano kuzoita hushamwari nevatori venhau, asi kuratidza uye kutengesa zvigadzirwa zveApple" uye akaitawo mucherechedzo mukuziva kwevanoverengeka vatori venhau nemaitiro ake ekudzivirira kuMabasa panguva iyo nyika yaive ichibata zvakanyanya nehutano hwake. Paakafunga kusiya basa mushure memakore gumi nemasere kuApple, mutauriri wekambani Steve Dowling akati: "Katie akapa zvese kukambani kwemakore gumi nemasere. Iye zvino ava kuda kupedza nguva yakawanda nevana vake. Chokwadi tichamusuwa.” Kubva kwake kubva kukambani kunoonekwa nevakawanda sekutanga kweiyo nyowani - "munyoro uye munyoro" - nguva yeApple's PR.
