Vhara shambadzo

Mukutanga kwaZvita 2002, Apple Store yepamhepo yakagamuchira mutengi wayo akasarudzika, uye kambani yeApple yakasvika chimwe chiitiko chakakosha. Uye zvechokwadi pakanga paine chimwe chinhu chekupemberera - iyo Apple Store yepamhepo yakanyoresa mutengi wayo wemiriyoni akasarudzika mushure memakore mashanu ekushanda kwayo zviri pamutemo, uye chiitiko chacho chaive chisina mhinduro yakakodzera.

"Kusvika kune miriyoni mutengi chiitiko chikuru uye humbowo hunoratidza kuti ruzivo rwedu rwekutenga online nderwechipiri kune chimwe," akadaro Tim Cook, panguva iyoyo mutevedzeri wemutungamiri weApple wekutengesa nekuita kwepasirese, mune chirevo chepamutemo panguva iyoyo, achiwedzera, kuti Apple. Chitoro chinomiririra nzira yakakurumbira yehuwandu hunoramba huchiwedzera hwevatengi nemabhizinesi kutenga zvigadzirwa zveApple. "Nezvakawanda zvekuvaka-ku-odha sarudzo, nyore-kubaya-kamwe kutenga uye kutumira mahara, hazvina kumbobvira zvave nyore kutenga Mac online," akadaro.

Izvi ndizvo zvaitaridzika seApple Store yepamhepo muna 2002 (mabviro: Wayback Machine):

Nyanzvi dzemitauro dzakaipa dzinoti Apple yakamborerutsa kukosha kweInternet muma1990s. Asi hachisi chokwadi chaicho. Semuenzaniso, akamhanya online service Cyberdog - suite yezvikumbiro zvetsamba, kuverenga nhau uye mamwe mabasa, uye akamhanyisa sevhisi. eWorld. Asi ese akataurwa masevhisi akapera mushure mekunge Steve Jobs adzokera kuApple. Uye akanga ari Mabasa akaita kuti zvinhu zvifambe nenzira iyi. Rimwe rematanho akanyanya kukosha kwaive kuburitswa kweiMac G3 - komputa yaive nechinangwa chekuunza mhuri dzese dzevanhuwo zvavo pamhepo. Kwapera kanguva, iBook ine mavara inotakurika yakatevera, iyo yakabvumira vashandisi kuve online nerubatsiro rweAirPort kadhi. Asi Mabasa aidawo kushandura nzira iyo Apple pachayo inoshandisa iyo Internet uye maitiro ayo pairi. Apple payakatenga Mabasa 'NeXT, yakashandisa tekinoroji inonzi WebObjects kuvaka chitoro chepamhepo cheMacs.

Panguva iyoyo, Apple yakaona budiriro huru yakaitwa naDell mumunda wekutengesa online. Muvambi wayo, Michael Dell, akataura zvine mukurumbira kuti dai iye pachake aive atungamira Apple, angadai akaisa kambani pachando kare uye akadzosera mari kune vanogovana. Ichi chirevo, pamwe nezvimwe zvinhu, zvinogona kunge zvakakurudzira Mabasa kuti atarisire kuvandudzwa kweApple Store yepamhepo. Akaita basa rake nekushinga uye nekusada kwake, akatsunga kukunda Dell.

Kuvhurwa kweApple Store zvechokwadi kwakabhadhara Apple. Kuvhurwa kwezvidhinha-nedhaka Apple Stores kwaive kuchiri nemakore mashoma kubva, uye kambani yanga yave nenguva isingagutsikane nemabatirwo aiitwa nevatengesi vebato rechitatu. Apple yakanga iri kusimuka zvakare uye yaida kuve nekutonga kwakazara pamusoro pekuti zvigadzirwa zvayo zvakaunzwa uye kutengeswa sei, uye chitoro chayo chepamhepo chaimiririra mukana wakanaka munzira iyi.

Apo Apple Store yakavhurwa zviri pamutemo muna Mbudzi 1997, yakaita mari inodarika mamiriyoni gumi nemaviri emadhora mumwedzi wayo wekutanga.

Zviwanikwa: Cult of Mac

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