Amaya Toman Hondo yeApple vs. Samsung yave rudzi rwenguva dzose chikamu chehupenyu hwedu, icho chatisingachacherechedze zvakare. Asi unorangarira here kuti iyi gakava rekare rakatanga sei uye rini chaizvoizvo?
Vakwikwidzi nevabatsiri
Mapfuti ekutanga muhondo isingaperi yeApple vs. Samsung yakawira kare muna 2010. Panguva iyoyo, boka revakuru veApple rakashanyira dzimbahwe reSamsung muSeoul, South Korea, kwavakasarudza kuudza vamiririri veanopikisa smartphone kugadzira zvavaipomerwa. Izvi zvakatanga hondo yaida basa rakawanda, nguva, simba uye mari. Hondo pakati pevakwikwidzi vaviri vanobatanawo.
Musi waNyamavhuvhu 4, 2010, boka revarume vakatsunga kubva kuApple rakapinda mudzimbahwe renhurikidzwa makumi mana neina rekambani yeSamsung muSeoul, South Korea, ndokutanga gakava ringangoramba richibvira nenzira dzakasiyana-siyana kwenguva yakareba sezvo vaviri ava. makambani ane mazita aripo. Pakutanga kwezvose yaive Samsung Galaxy S smartphone, iyo nyanzvi kubva kukambani yeapuro yakagumisa yaive chigadzirwa chepiracy yakachena, uye saka yakasarudza kuita chiito. Mumwe anogona kupokana kuti pakanga pasina chimwe chinhu chekufunga nezvacho pa-smartphone ipapo kupfuura bhatani guru, chidzitiro chekubata uye mipendero yakatenderedzwa, asi Apple yakaona dhizaini iyi - asi kwete dhizaini chete - kukanganisa kwehungwaru hweSamsung.
Steve Jobs akashatirwa - uye kushatirwa ndicho chimwe chezvinhu chaakanyatsogona pazviri. Mabasa, pamwe naiye-COO Tim Cook, vakataura kushushikana kwavo chiso nechiso nemutungamiri weSamsung Jay Y. Lee, asi havana kuwana mhinduro dzinogutsa.
Tiri kukanganisa patents here? Uri kutyora patents!
Mushure memavhiki ekunyatsotsika-tsika, kutamba kwevamiriri uye mazwi ane hunhu, Mabasa akafunga kuti yaive nguva yekumira kubata neSamsung mumagurovhosi. Yekutanga yemisangano yakakosha yakaitika mukamuri remusangano muchivakwa chepamusoro-soro umo Samsung yaive yakavakirwa. Pano, Mabasa naCook vakasangana nevashoma veSamsung mainjiniya nemagweta, vachitungamirwa nemutevedzeri wemutungamiri wekambani Seungho Ahn. Mushure memufaro wekuvhura, Chip Lutton, shamwari yeApple, akatora pasi ndokutanga mumharidzo yainzi "Samsung's Kushandisa Apple Patents muSmartphones," achisimbisa mapoinzi akadai sekushandiswa kwepinch ku zoom gesture uye zvimwe zvinhu zvinopfuura mushandisi. . Sezvo mharidzo yacho isina kusangana nemhinduro yakakodzera kubva kuSamsung, Lutton akataura mutongo: "Galaxy ikopi ye iPhone".
Vamiriri veSamsung vakatsamwiswa nekupomerwa uye vakapokana nekupokana kuti kambani yavo yaive nematendi ayo. Uye kuti zvinogoneka kuti Apple yakatyora nemaune mamwe acho. Pakamuka gakava rekuti ndiani akabira ani, mativi ose arikuramba kutaura chokwadi. Kutsinhana kusinganzwisisike kwekupomerana, kukakavadzana, kumhan'ara mhosva dzemari dzisina musoro uye tsananguro yemamiriyoni emapeji epepa ane magwaro emutemo, kutonga uye zvisarudzo zvakatanga.
Sechikamu chechikamu che "Samsung Strikes Back" mune isinga peri saga "Apple vs. Samsung', hofori yekuSouth Korea yakafunga nekudzoka kuzoburitsa patents dzakatyorwa neApple. Hondo yamuka zvokuti hapana pavari kukwikwidza vachakanda mapfumo pasi.
Usual suspect, zvakajairika maitiro?
Iri zano rakanga risiri chinhu kunze kweiyo Samsung. Vanopikisa vakafa-vanopikisa mugadziri wemagetsi wekuSouth Korea vanototi Samsung ishasha pakugara ichimhan'arira vakwikwidzi vayo kuitira kuti iwane imwe musika we "makoneti akachipa". Zvakaoma kutaura kuti chokwadi chakawanda sei mukutaura kunotyisa uku. Uchienzaniswa neyakapfuura, haungawane akawanda akajairika maficha pakati peazvino mafoni kubva kuSamsung neApple, kana akati wandei matekinoroji akajairwa mumafoni emazuva ano uye haafanire kunge ari makopi anonangwa - uye mazuva ano, kana musika wave yakazara zvachose nemagetsi, zviri kunyanya kuoma kuuya nechimwe chinhu chinoputsa uye 100% yepakutanga.
Kwete ngano chete, asiwo marekodhi enhoroondo kubva kumatare akasiyana-siyana anoti kuregeredza marezinesi evakwikwikwi hakuna kujairika kune Samsung, uye kukakavadzana kwakabatana kunowanzo sanganisira nzira dzakafanana dzakashandiswa nehofori yeSouth Korea kupokana neApple: "kickback" mhosva, kunonoka, kukwidza nyaya. , uye kana kuri kuuya kukundwa, kugadzirisa kwekupedzisira. "Ini ndisati ndawana patent yavaisafunga nezvekushandisa, zvisinei kuti ndeyaani," akadaro Sam Baxter, gweta repatent akambobata imwe yenyaya dzinosanganisira Samsung.
Samsung, hongu, inozvidzivirira pazvipomero zvakadaro, ichiti vadzivisi vayo vanowanzo miririra chokwadi chekuwana patent. Asi chokwadi ndechekuti kupokana kana kupomerwa kunoitwa pamusoro pekambani kwakawandisa pane Samsung. Nhamba yose yezvigadzirwa izvo Apple neSamsung zvakamhan'arira muDare reDunhu muSan Jose, California pakupedzisira zvakapfuura 22. Kugadziriswa kwedare kwakakundikana, uye kunyange mumwedzi yakatevera, vakwikwidzi vaviri ava havana kusvika kune mhinduro inogutsa.
Nyaya isingaperi
Kubva 2010, apo hondo yeApple vs. Samsung yakatangwa, pakatove nekupomerwa kusingaverengeki kwemarudzi akasiyana, kubva kumativi ese. Kunyange zvazvo makambani maviri aya achiita seanokwanisa kubvumirana padivi rekupa, nhoroondo yekupomerana inotaura zvakasiyana. Unofungei nezvekurwisana kwavo kusingagumi? Unogona here kufungidzira runyararo pakati pevakwikwidzi vaviri rimwe zuva?
Kunobva: VanityFair, cultofmac
Zvichida zvakaoma Kusvikira pave nekuramwa kweSamsung nevashandisi, hazviperi.