Amaya Toman Kutanga kwema1996 yaive nguva yakanaka yemusango yeApple. Kwete chete manejimendi ekambani akazununguswa, asiwo nheyo dzayo chaidzo. Mukutanga kwaFebruary XNUMX, kambani yakazivisa zviri pamutemo kuti Gil Amelio aive ari kutora hutungamiriri hwayo mushure meMichael Spindler.
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Panguva iyoyo, Apple inogona kurondedzerwa sechinhu chero chipi zvacho kunze kwekambani yakabudirira uye inobatsira. Kutengesa kweMac kwaiodza moyo zvachose, uye dzinenge danho rega rega rakaitwa naSpindler mubasa rake rakawedzera mamiriro ezvinhu. Spindler akazobviswa pahutungamiriri hwekambani yeCupertino ndokutsiviwa naAmelio, umo vazhinji vevaaishanda navo vakaisa tariro isingaperi. Sezvineiwo, nekufamba kwenguva zvakazova zvisina maturo.
Panguva iyoyo, Apple yakaedza zvese zvaigoneka uye zvisingaite kuti iwane mukana mumusika zvakare. Nekudaro, zvese zvese zvakatadza, kutanga nekuburitswa kwemutambo console uye kupera nekupihwa kwemarezinesi ekugadzirwa kweMac clones. Spindler anga achitungamira Apple kubva muna Chikunguru 1993, paakatora chigaro kubva kuna John Sculley.
Zvinogona kudaro kufarira iwe
Sezvatakataura musumo, hazvisi zvese zvakabatwa naSpindler zvakashanduka kuita njodzi. Imwe yematanho ekutanga aakafunga kutora mushure mekutora chigaro yaive kuderedzwa kukuru kwenhamba yevashandi uye mapurojekiti ekutsvagisa nekusimudzira, izvo zvaasina kufunga kuvimbisa. Apple yakarova kwechinguva uye mutengo wayo wemasheya wakawedzera zvakapetwa kaviri. Akatarisawo kuburitswa kwakabudirira kwePower Macs uye akaronga kudzoreredza kambani kuti iwedzere kupinda kweMac.
Asi chigumbuso cheSpindler yaive zano rine chekuita neMac clones. Panguva iyoyo, Apple yakapa rezinesi Mac tekinoroji kune yechitatu-bato vagadziri vakaita sePower Computing kana Radius. Pfungwa yose yaiita seyakanaka mudzidziso, asi yakaguma yave chiitiko chisina kunaka. Mhedzisiro yacho yanga isiri kugadzirwa kwepamusoro kweMacs ekutanga, asi kuwanda kwemakoneri avo akachipa uye, pakupedzisira, kudzikiswa kwakakosha kwepurofiti yekambani. Zita rakanaka reApple harina kubatsirwa nekuitika kwemakesi akati wandei ePowerBook 5300 inobata moto.
Gil Amelio akauya kuApple munzvimbo yehutungamiriri ane mukurumbira wakaita kuti vazhinji vekambani vave netariro huru kwaari. Semuenzaniso, aive neruzivo mukutarisira kambani yeNational Semiconductor. Pakutanga, zvaiita sekunge zvaizodzosa Apple mutema.
Pakupedzisira, zvakadaro, Amelio, anga ari nhengo yebhodhi revatungamiriri veApple kubvira 1994, akaita mucherechedzo wakanyanya kukosha munhoroondo nekutenga NEXT nebhonasi muchimiro chaSteve Jobs. Mushure memazuva mazana mashanu akapedza ari pamusoro peApple, Amelio akagadzirira nzira Steve Jobs.
Kunobva: Cult of Mac
