Amaya Toman Zvinenge kubvira pakatangwa yekutanga iPhone, mafoni eApple aona kusimuka kwakasimba. Apple smartphones yainyanya kufarirwa neveruzhinji, asi hapana muti unokura kusvika kudenga, uye zvaive pachena kubva pakutanga kuti kukurumidza kukura kwecurve rimwe zuva kunofanira kuderera. Zvakatanga kuitika mukupera kwaNdira 2016 mushure memakore mapfumbamwe ekukura kunoshamisa.
Zvinogona kudaro kufarira iwe
Nhamba dzakaburitswa neApple dzakaratidza kuti kutengesa kwe iPhone kwakakwira ne 2015% chete mumwedzi mitatu yekupedzisira ye0,4. Kutengesa kwakakosha panguva yezororo kwanga kusingafadzi zvichienzaniswa ne46% kusvetuka kwakaonekwa panguva imwe chete gore rapfuura. Apple yakatengesa mamiriyoni 74,8 ePhones munguva iyi, kubva pamamiriyoni 74,46 muchikamu chechina che 2014. Panguva iyoyo, vaongorori vakanga vachibvunza kwemakore apo Apple yaizokwira mukutengesa kwe iPhone, uye kekutanga, zvaiita sokuti nguva yakaitika chaizvoizvo. .
Mhosva yanga isiri iyo yeApple, kunyangwe iyo iPhone 6s yaive, kune vazhinji, isingaite "inonakidza" yekuvandudza mumakore. Pane kudaro, iyo iPhone slump yaive nezvakawanda zvekuita nekudzikira pasi rose smartphone kukura. Maererano nenyanzvi kubva kuGartner, kutengesa kwemafoni kwese kwakaderera kusvika kune yakaderera kubva 2013. Izvi zvakanyanya kuoneka muUnited States uye mamwe misika yakagadziridzwa, apo vanhu vashoma vakatenga smartphone yavo yekutanga. Apple saka yakatarisana nekugutsa vatengi vayo varipo pamwe nevashandisi vese vaaigona "kuba" kubva kune vakwikwidzi vayo.
Photogallery
Kudzikira kwekutengesa kwe smartphone kwakanganisawo China, iyo Apple yakazivisa semusika wayo mukuru mune ramangwana. Apple CEO Tim Cook akacherekedza kuti kunyangwe Cupertino akawana budiriro huru munyika yeAsia, kambani "yakatanga kuona kumwe kudzikira kwehupfumi kunyanya muHong Kong mumwedzi ichangopfuura". Icho chokwadi chekuti Apple haina kugadzira chikamu chitsva chechigadzirwa che blockbuster chekutora chakatowedzera dambudziko. Pamusoro pezvo, kutengesa kwemamwe mitsara yechigadzirwa cheApple kwaivewo kudonha. Semuenzaniso, kambani yakatengesa 4% mashoma maMacs uye 16,1 miriyoni iPads mukota (zvichienzaniswa ne21,4 miriyoni panguva imwe cheteyo muna 2014). Iyo Apple Watch neApple TV, zvakadaro, yakagadzira chikamu chidiki chemari yese yeApple.
Zvakangodaro, Apple yakashuma rekodhi kutengesa mukota yakataurwa. Nekudaro, kudzikira kudiki kwakaratidzawo kuve kuenderera mberi sezvo kusimuka kwemeteoric kwekambani mukutanga kwema2000 kwakatanga kurasikirwa. Mumakore akatevera, kambani yeCupertino yakatanga kutarisa zvakanyanya pamasevhisi ayo.
Parizvino, masevhisi akadai seApple Music, iCloud, Apple Arcade, Apple Kadhi kana kunyange Apple TV + inoita kuti iwedzere kusimba uye yakakosha mbiru yemuhoro weApple uye kubatsira kambani kubata nekumira kwekutengesa smartphone.
Nekudaro, zvingave zvisina kunaka kudaidza 2015 iyo "peak of the iPhone" kubva pamaonero anhasi. Tsvagiridzo yemusika inoratidza kuti Apple yakatumira 2020 miriyoni maPhones mukota yechina ye88 uye 85 miriyoni muchikamu chimwe chete gore gare gare. Izvo zvakanyanya kupfuura mukota yechina ye2015. Uye kutakurwa kwese mukati megore rose ra2021 kwakaratidza kuwedzera kwe18% kwegore-pagore.
