Amaya Toman Vanhu vazhinji mazuvano vane Netflix yakabatana nemabhaisikopo ekutepfenyura, akatevedzana uye akasiyana anoratidza. Asi Netflix yave iri pamusika kwenguva yakareba, uye isati yatanga kupa rudzi urwu rwebasa, yakagovera mafirimu nenzira yakasiyana zvachose. Muchinyorwa chino, ngatirangarirei mavambo ehofori yazvino inonzi Netflix.
Zvinogona kudaro kufarira iwe
Vavambi
Netflix yakavambwa zviri pamutemo muna Nyamavhuvhu 1997 nevaviri vemabhizinesi - Marc Randolph naReed Hastings. Reed Hastings akapedza kudzidza kubva kuBowdoin College aine bachelor's degree muna 1983, akapedza zvidzidzo zvake zvehunyanzvi hwekugadzira paStanford University muna 1988, uye akatanga Pure Software muna 1991, iyo yakagadzira maturusi evagadziri vesoftware. Asi kambani yakatengwa neRational Software muna 1997, uye Hastings akapinda mumvura dzakasiyana zvachose. Pakutanga muzvinabhizimusi muSilicon Valley, Marc Randolph, akadzidza geology, akatanga matangiro matanhatu akabudirira mukati mebasa rake, kusanganisira iyo inozivikanwa Macworld magazini. Akashandawo semuperekedzi uye chipangamazano.
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Sei Netflix?
Iyo kambani yakatanga yakavakirwa muCalifornia's Scotts Valley, uye yakatanga kuita rendi yeDVD. Asi yanga isiri chitoro chekurojesa chine masherufu, chidzitiro chisinganzwisisike uye kaunda ine regi remari - vashandisi vakaodha mafirimu avo kuburikidza newebhusaiti uye vakaagamuchira netsamba muhamvuropu ine chiratidzo chakasiyana. Mushure mekuona bhaisikopo, vakaitumira zvakare. Pakutanga, kuroja kwaidhura madhora mana, mari yekutumira yaidhura mamwe madhora maviri, asi gare gare Netflix yakashandura kune imwe nzira yekunyoresa, apo vashandisi vaigona kuchengeta DVD kwenguva yakareba sezvavaida, asi mamiriro ekuhaya imwe firimu aifanira kudzorera yekare. Poshi. Nzira yekutumira maDVD netsamba zvishoma nezvishoma yakawana mukurumbira mukuru uye yakatanga kukwikwidzana zvakanaka nezvitoro zvekurojesa zvidhinha nedhaka. Nzira yekukweretesa inoratidzwawo muzita rekambani - "Net" inofanirwa kunge iri chidimbu che "internet", "flix" mutsauko wezwi rekuti "flick", rinoreva bhaisikopo.
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Gara uchifambirana nenguva
Muna 1997, matepi ekare eVHS akanga achiri akakurumbira, asi vatangi veNetflix vakaramba pfungwa yekuahaya pakutanga uye vakasarudza pakarepo maDVD - chimwe chezvikonzero ndechekuti zvaive nyore kutumira nepositi. Vakatanga kuedza izvi mukuita, uye apo madhisiki avakatumira kumba akasvika zvakarongeka, chisarudzo chakaitwa. Netflix yakatanga muna Kubvumbi 1998, zvichiita kuti Netflix ive imwe yemakambani ekutanga kuhaya maDVD online. Pakutanga, pakanga paine asingasviki chiuru mazita ekupihwa, uye vashoma chete vanhu vaishandira Netflix.
Zvinogona kudaro kufarira iwe
Saka nguva yakafamba
Kwapera gore, pakave neshanduko kubva pakubhadhara nguva imwe chete yerendi yega yega kuenda kukunyoresa pamwedzi, muna 2000, Netflix yakaunza yakasarudzika sisitimu yekurumbidza mapikicha ekutarisa zvichienderana neaoni zviyero. Makore matatu gare gare, Netflix yakazvirumbidza vashandisi miriyoni imwe, uye muna 2004, nhamba iyi yakatopetwa kaviri. Panguva iyoyo, zvisinei, akatangawo kutarisana nemamwe matambudziko - semuenzaniso, aifanira kutarisana nemhosva yekushambadzira kunotsausa, iyo yaisanganisira vimbiso yezvikwereti zvisingagumi uye kuendesa zuva rinotevera. Pakupedzisira, kukakavara kwakaguma nechibvumirano chakafanana, nhamba yevashandisi veNetflix yakaramba ichikura zvakanaka, uye mabasa ekambani akawedzera.
Imwe budiriro huru yakauya muna 2007 nekutangwa kwesevhisi yekufambisa inonzi Watch Now, iyo yakabvumira vanyoreri kuona mashoo nemamuvhi pamakomputa avo. Kutanga kwekutepfenyura kwakanga kusiri nyore - kwaingova nezviuru zvemazita ekupa uye Netflix yaingoshanda muInternet Explorer nharaunda, asi vavambi vayo nevashandisi vakakurumidza kuona kuti ramangwana reNetflix, nemamwe mazwi, bhizinesi rese. zvekutengesa kana kuhaya mabhaisikopo nenhevedzano, zviri mukutepfenyura. Muna 2008, Netflix yakatanga kupinda mukudyidzana nemakambani akati wandei ehunyanzvi, nekudaro ichigonesa kutepfenyura kwemukati pamitambo consoles uye set-yepamusoro mabhokisi. Gare gare, masevhisi eNetflix akawedzera kusvika kumaterevhizheni nemimwe michina yakabatana neInternet, uye nhamba yemaakaundi yakakura kusvika pamamiriyoni gumi nemaviri anoremekedzwa.
Muna 2011, manejimendi eNetflix akafunga kupatsanura kurojesa kweDVD uye kutenderera kwemabhaisikopo kuita masevhisi maviri akasiyana, asi izvi hazvina kugamuchirwa zvakanaka nevatengi. Vataridzi vaifarira kurenda uye kutenderera vakamanikidzwa kugadzira maakaundi maviri, uye Netflix yakarasikirwa nemazana ezviuru zvevanyoreri mumwedzi mishoma. Pamusoro pevatengi, vagovani vakapandukirawo hurongwa uhu, uye Netlix yakatanga kutarisisa zvakanyanya pakutepfenyura, izvo zvishoma nezvishoma zvakapararira kune dzimwe nyika. Pasi pemapapiro eNetflix, mapurogiramu ekutanga kubva pakugadzirwa kwayo zvishoma nezvishoma akatanga kuoneka. Muna 2016, Netflix yakawedzera kusvika kune dzimwe nyika zana nemakumi matatu uye akawana localized mundimi makumi maviri neimwe. Akasuma basa rekurodha uye kupihwa kwake kwaiwedzera kuwedzerwa kuti kusanganise mamwe mazita. Zvemukati zvinopindirana zvakaonekwa paNetflix, uko vataridzi vaigona kusarudza zvaizoitika muzvikamu zvinotevera, uye huwandu hwemibairo yakasiyana yeNetflix inoratidza yaiwedzerawo. Muchirimo chegore rino, Netflix yakazvikudza 183 miriyoni vanyoreri pasi rese.
Zviwanikwa: Inonakidza Injiniya, CNBC, BBC
