Vhara shambadzo

Muchikamu chemazuva ano chenguva yedu yakatevedzana pazviitiko zvikuru zvetekinoroji, tichange tichitaura nezve Apple. Panguva ino, ticharangarira muchidimbu zuva iro kushambadzira ikozvino kweiyo Macintosh yekutanga inonzi "1984" yakatepfenyurwa panguva yeSuper Bowl.

1984 (1984)

Musi waNdira 22, 1984, kushambadzira kwazvino kwa1984 kwakatepfenyurwa kuSuper Bowl nzvimbo yeOrwellian kubva kumusangano wemutungamiriri waRidley Scott yaifanirwa kusimudzira Macintosh yekutanga. Iyo Super Bowl ndiyo yega nguva iyo shambadziro yaitaridzwa zviri pamutemo (yakanga yaita kutanga kusiri pamutemo mwedzi wapfuura pachiteshi cheterevhizheni muTwin Falls, Idaho, uye yaipota ichionekwa munhandare mushure mekuratidzwa kweSuper Bowl). "Apple Computer ichasuma iyo Macintosh muna Ndira 24. Uye iwe uchaona kuti sei 1984 isingazove 1984," Izwi riri muchiziviso raireva bhuku rechitendero "1984" naGeorge Orwell. Asi zvakange zvisina kukwana uye nzvimbo ingadai isina kusvika kuSuper Bowl zvachose - uku Steve Jobs aifarira kushambadzira, ipapo Apple CEO John Sculley nenhengo dzebhodhi havana kugovana pfungwa iyi.

Shambadziro iyi yakagadzirwa naChiat\Day, iine kopi naSteve Hayden, art director naBrent Thomas uye director director naLee Clow. Kutengeserana kwa1984 kwakapihwa semuenzaniso kuClio Awards, pamutambo weCannes, kuma2007s kwakapinda muClio Awards Hall of Fame uye muna XNUMX yakanzi ndiyo yekutengesa yakanakisa yakamboburitswa paSuper Bowl.

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