Amaya Toman Iyo bhajeti yeApple yekutepfenyura sevhisi inonzi ibhirioni imwe yemadhora, asi mamwe madenderedzwa ari kutanga kubvunza kana iri mari yakanyatsoiswa mari uye kana zvirimo zvichafadza vaoni. Zvinoita sekuti Tim Cook anomiririra zvakakwenenzverwa uye zvakaringana zvemukati, asi mubvunzo ndewekuti iyo polish ichave ichikanganisa kukwezva kwevateereri.
Tim Cook paakaona mutambo wekambani yake Vital Signs rinopfuura gore rapfuura, aive nedambudziko pane zvaakaona. Iyo yakasviba, chikamu chehupenyu nyaya yehip-hopper Dr. Dre, zvirimo, pakati pezvimwe zvinhu, zviratidziro zvine cocaine, hutsinye kana zvombo. "Izvo zvine chisimba zvakanyanya," Cook akaudza Apple Music's Jimmy Iovine. Sekureva kwake, kuburitsa maVital Signs munyika kwaive kunze kwemubvunzo.
Mushure mekutaura kwaCook pamusoro peVital Signs, Apple yaifanira kujekesa kuti vanoda zviratidzo zvepamusoro-soro zvakazara nenyeredzi, asi havadi zvepabonde, kunyomba kana chisimba. Mamwe mapuratifomu, akadai seHBO kana Amazon, aisatya madingindira akapinza, zviitiko uye matauriro, akafanana neNetflix, ane mutambo wemujeri weOrange ndiyo New Black, umo pasina kushaikwa kwepabonde, kunyomba, zvinodhaka uye mhirizhonga, yakawanikwa. mukurumbira mukuru munyika yose.
Sekureva kwaPreston Beckman, aimbove director wezvirongwa kuNBC neFox, zvisinei, nekutepfenyura mhirizhonga kana bonde rengochani, njodzi inonyanyoiswa neNetflix ndeyekuti muoni anotarisisa anodzima kunyoreswa kwavo (panzvimbo yekusangoona zviratidziro zvinopokana). Apple ingadaro muoni anochengetedza akadaro afunga kumuranga nekusatenga chimwe chezvigadzirwa zvake.
Apple yakanonoka kutepfenyura kwechiratidziro kaviri, sekureva kwemumwe wevagadziri vepamusoro, kunonoka kwakawanda kunogona kutarisirwa. Cook akaudza vaongorori muna Chikunguru kuti haasati akwanisa kutsanangura nezve hurongwa hwake hweHollywood, asi kuti aive nekunzwa kwakanaka kwazvo nezve izvo Apple inogona kupa mune ramangwana. Hollywood ndiyo kiyi kune zano reApple. Iyo Cupertino kambani iri kuyedza kuwedzera huwandu hwemasevhisi ayo uye mari kubva kwavari. Aya masevhisi anosanganisira kwete chete kushanda kweApp Store, nharembozha kana Apple Music, asiwo iyo yakarongwa yekuwedzera mumvura yevaraidzo indasitiri.
Apple yakatenga anopfuura gumi nemaviri anoratidza munguva yakapfuura, pasina kushomeka kwemazita enyeredzi. Nekudaro, nekuda kwevashandi uye zvemukati shanduko, zvirongwa zvakawanda zvave kunonoka. Zack Van Amburg naJamie Erlicht, vakapinda muchirongwa chakakurumbira cheBreaking Bad, vakatsvagawo kuti show yavo ibvumidzwe naEddy Cue naTim Cook. Nyaya yaM. Night Shyamalan yevaviri vakafirwa nemwana yaidawo kutenderwa. Asati asimudza musoro kumunhu anonakidza wepfungwa, Apple akaita chikumbiro chekubvisa michinjikwa muimba yevanonyanya kupikisa, nokuti haadi kuratidza zvidzidzo zvechitendero kana zvematongerwo enyika mune zviratidzo zvayo. Chokwadi, sekureva kweThe Wall Street Journal, ndechekuti zvinopokana haisiriyo nzira yekubudirira - sezvinoratidzwa nechero isina mhosva senge Stranger Zvinhu kana Iyo Big Bang Theory. Nekuda kwekuti Messrs Cue naCook havadi kuburitsa mashoo ane zvinonetsa hazvireve kuti vanongoona Teletubbies kana Sesame Street ivo voga, vovhura. Cue iMutambo weZvigaro zvoumambo fan, Cook anofarira Friday Night Mwenje uye Madam Secretary.
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Apple zvirokwazvo haitye kuisa mari muzviratidziro inofarira uye nekupa huwandu hwakanyanya kwavari kupfuura Netflix kana kunyange CBS. Asi iyewo haatyi shanduko mumashow akatengwa - semuenzaniso, akachinja timu mukutangazve kweSpielberg's Amazing Stories. Hwaro hwehurongwa hwekutepfenyura hweApple hwakaiswa makore angangoita matatu apfuura, paive nefungidziro nezvekutora kweApple kweNetflix, kambani yeCupertino yakafunga kuvhura yayo tambo TV uye manejimendi ayo akasangana nevakuru veHollywood. Apple yakaedza kupinza nyaya yacho zvakadzama sezvinobvira uye kuona kuti ndiani akabudirira munzvimbo iyi uye nei.
Iyo Gizmodo sevha yakacherekedza kuti bhizinesi rekuratidza rakasiyana nekushanda kweApp Store kana iPhone kushambadzira, uko maitiro eApple eprudish anoita pfungwa shoma mushure mezvose. Masevhisi ekutepfenyura ari kubudirira zvakanyanya panguva ino, muchidimbu nekuti anotendera vataridzi kuwana zvega zvemukati pasina kuseta tambo yeTV. Kune rimwe divi, Apple ine mukana wakakura wekubudirira mundima iyi, asi maitiro ayo ekuchengetedza anotoita kuti ive mukwikwidzi wekuti vamwe vangasatya zvakanyanya.
Kunobva: The Wall Street Journal, Gizmodo
Zvakajairika neo-Marxist censorship. Pamusoro pazvose, hatifanire kushatirisa, kuvhundutsa kana kugumbura chero munhu. Icho chokwadi chekuti izvi zvinoita kuti chero art irasikirwe nechirevo chayo, nekuti yakatsanangura miganhu kwaisingafanirwe kuenda, hazviitike kwavari. Dziri pamusoro penyika yemuraraungu. Asi nyika yakadaro haina kumbovapo uye haizombofi yakavapo. Uye handitombomudi akadaro. Apple ikambani isina tsitsi, asi inogadzira zvigadzirwa zvakanakisa. Sezvineiwo.