Ondrej Holzman Apple yakasimbisa kuti zvechokwadi yakagadzirirwa kuita kutora kwayo kukuru munhoroondo. Pamabhiriyoni matatu emadhora (60,5 bhiriyoni korona), Beats Electronics, iyo inozivikanwa neiyo iconic mahedhifoni, inowana mimhanzi yekufambisa sevhisi uye, chekupedzisira asi chisiri chidiki, hukama hune simba munyika yemimhanzi.
Apple ichabhadhara $2,6 bhiriyoni mumari uye $400 miriyoni mustock yeBeats Music, kunyoreswa-kwakavakirwa mimhanzi yekufambisa sevhisi, uye Beats Electronics, iyo inoita kwete chete mahedhifoni asiwo vatauri uye mamwe maaudio software.
Varume vaviri vakanyanya kukosha veBeats vari kuzobatana neApple - muimbi werap Dr. Dre uye ane nguva yekutaurirana, maneja wemimhanzi uye mugadziri Jimmy Iovine. Apple haisi kuzovhara iyo Beats brand, pane zvinopesana, icharamba ichiishandisa kunyangwe mushure mekutora, iri danho risati ramboitika risingaenzaniswi munhoroondo yekambani yeApple.
Iye chete Dr. Sekureva kwevazhinji, Dre naJimmy Iovine vaifanira kunge vari chinangwa chikuru cheApple, sezvo vese vaine hukama hwakanaka muindasitiri yemimhanzi, izvo zvinogona kuita kuti chinzvimbo chekambani yeCalifornia ive nyore munhaurirano dzakasiyana siyana, ingave iri pamusoro pesevhisi yekushambadzira mimhanzi, asi. zvakare semuenzaniso nezvevhidhiyo, Iovine iri kufamba munzvimbo iyi zvakare. Iye zvino ave kusiya chinzvimbo chake sesachigaro wekambani yekurekodha yeInterscope Records mushure memakore makumi maviri nemashanu uye pamwe chete naDr. Dre, ane zita chairo anonzi Andre Young, achabatana neApple nguva yakazara.
Heinoi kuchikamu chinotevera. #applebeats pic.twitter.com/GaHy1G84xF
- Zvinorova naDre (@beatsbydre) Dai 28, 2014
Iovine akaburitsa pachena kuti vaviri ava vachashanda mumagetsi uye mumhanzi wekutepfenyura zvikamu, uye vachatsvaga kuvhara tekinoroji uye maindasitiri evaraidzo. Iovine akati zvinzvimbo zvavo zvitsva zvichangodaidzwa kuti "Jimmy naDre," saka hapana angangogara muApple manejimendi, sezvanga zvichifungidzirwa.
"Ichokwadi chinosuruvarisa kuti pane angangoita Rusvingo rweBerlin rwakavakwa pakati peSilicon Valley neLA," akadaro Apple CEO Tim Cook pakutora uku, achitaura nezvekubatana kwenyika mbiri, iyo tekinoroji uye bhizinesi rekuratidzira. “Vaviri ava havaremekedzani, havanzwisisane. Tinofunga kuti tiri kuwana tarenda risingawaniki nevarume ava. Isu tinoda yavo yekunyoreswa sevhisi modhi nekuti isu tinofunga kuti ndivo vekutanga kuigadzirisa," anodaro Tim Cook.
"Mimhanzi chikamu chakakosha chehupenyu hwedu hwese, uye inewo nzvimbo yakakosha mumoyo yedu paApple. Ndosaka tichigara tichidyara mari mumimhanzi uye tichiunza zvikwata zvinoshamisa pamwe chete kuti tirambe tichigadzira zvigadzirwa zvemimhanzi zvine hunyanzvi, "akawedzera Cook, uyo anga asati ataura kuti kuwirirana kwemakambani maviri aya - Apple neBeats. - zvichaitika. Parizvino, zvinoita sekunge ese ari maviri anokwikwidza masevhisi, Beats Mimhanzi uye iTunes Radio, zvichagara padivi nepadivi. Beats Music zvino ichawira pasi pekutonga kwaEddy Cue, nepo Beats hardware ichadzorwa naPhil Schiller.
"Ndaigara ndichiziva mumoyo mangu kuti Beats ndeyeApple," Jimmy Iovine, shamwari yenguva refu yemushakabvu Steve Jobs, akapindura kukutenga kukuru munhoroondo yeApple. "Patakavamba kambani, zano redu rakafemerwa neApple uye kugona kwayo kubatanidza tsika nehunyanzvi. Kuzvipira kwakadzama kweApple kune vateveri vemimhanzi, maartist, vanyori venziyo uye indasitiri yese yemimhanzi zvinoshamisa. "
Zvinotarisirwa kuti chibvumirano chese chivharwe nezvisungo zvese mukupera kwegore.
- saka zvigunwe zvakayambuka :)
Sezvineiwo. Iko kusanganiswa kwekambani inogadzira zvigadzirwa zvekutanga-kirasi munzira dzese (Apple) nekambani inotengesa inotaridzika zvakanaka-yepasi-avhareji zvigadzirwa (iyo inonzi yakakwenenzverwa nhamo). Iyo "Apple-yakafuridzirwa zano" yakandiomera kwazvo kuti ndiwane muBeats. Panzvimbo pekubvumirana kwemafungiro, ndinofungidzira Apple yepragmatism yakachena, iri "kuba" kumashure kweBeats Music service, iyo ichabereka sevhisi yemimhanzi inotenderera pasi pebaton yeApple (Apple inonyatsoziva kuti kutengesa paTunes kuri kupinda. kumashure uye ramangwana riri kutenderera). Uye iwo maheadphones asina kunaka? Vanogona kunge vachiitora semuto padivi, izvo zvisingaite chando pakupera kwenguva yekuverengera.
semuzvinabhizimusi, uchaita zvakafanana. ramangwana zvechokwadi riri mukutepfenyura mimhanzi. uye kana mumwe munhu atova nemashure ese ekutengesa, wadii kuishandisa pakutenga. uyezve, ipo pano kwavanowana 2 semi-akakosha vanhu parutivi rwavo. Icho chokwadi chekuti panzvimbo yeApple earpods iwe uchawana Beats mubhokisi inogona kukuita sewe audiophile inotonhora, asi vazhinji vechidiki vanotarisa mufananidzo uye odhiyo inouya yechipiri inogona kukwezvwa neApple. uyezve, kana vachida kubhadhara kunyoreswa kwe6E pamwedzi nekuda kwerukova kubva kubhiti, ivo vachabhadhara mari yavo pasina nguva. sekuziva kwangu, kune 600M (pamwe yakawanda, handina chokwadi zvachose) inoshanda iThings, uye neChina nhamba idzodzo dzichakura, uye kana kunyange 1/10 ingashandisa rukova, ndiyo 360M euros / madhora pamwedzi. Vanowana mari yavo kumashure mumwedzi ye8.
Nekudaro, ini ndinobvumirana nesarudzo yeApple, haisi kufamba kwakashata. Ndakangonyora zvandinofunga nezvekutora kwese. Hazvitomboshamisi kuti Apple ichachengeta Beats brand, nekuti haidi kuve nezvakawanda zvekuita nemahedhifoni avo :) Kana ivo vachizounganidzwa neApple madivayiri sechinhu chakasarudzika, handina chokwadi, ndinofunga. kwete. Chero zvazvingava, kuziva-kupoteredza Beats Music + zvirokwazvo zvakare kuwirirana kunotaurwa muchinyorwa kwakakosha kuApple.
Chii chinokuita kuti uti audio kubva kumabhiti yakakosha mari? Kunyangwe ini ndiine peya imwe chete mu-nzeve buds, ini ndinozviona ndiri audiophile uye kubereka kuri nani zvishoma pane-munzeve kubva kuApple, tisingataure EarPods. Ndakaedza Pro neStudio kamwe uye ndinofanira kutaura kuti kwaive kuponda kwemarudzi.
Zvakanaka, ini handizvioni ndiri audiophile, asi munhuwo zvake muteereri-amateur uyo akatoteerera kune chimwe chinhu uye anogona kuenzanisa. Zvakare, ini ndisati ndaona audiophile ine 100% Beats yekushambadzira chigadzirwa munzeve dzavo, saka ndaizoisa mabhureki pane iyo audiophile :) Chii chinoita kuti nditaure kuti Beats yakakosha iyo splurge? Nokuteerera. Asi kana iwe ukafunga kurira mune yakaderera frequencies uye gumbeze pane zvimwe zvese kuve "kupondwa kwemarudzi ese", saka ini handina chekuwedzera uye iwe unogona kunge uri chinangwa. Mabheti mahedhifoni ane mutengo usingatomboratidzi kure kure kunaka kwemhando, inofungidzirwa 3/4 yemutengo inobhadharwa yekushambadzira placebo Dr. Dre. Studios ine headphone kurira kwe1 kusvika ku2 zviuru. CZK, nepo ruzha rwemhando yaunobhadhara zviuru zvishanu kune vagadziri vakaita seAudio-Technica, AKG, Shure, nezvimwe. CZK nezvimwe, Beats haigone kukupa, nekuti haingotakure chigadzirwa chakadaro. Classic mahedhifoni kubva kuApple uye EarPods anotevera maitiro eakachipa efoni accessories, ini ndaisazotsvaga mhando ipapo.
chibvumirano. zvinorova mahedhifoni hazvina maturo. asi kana ukateerera RNB, hiphop, rap, zvichingodaro uye mamwe maDNB, zvino zvakanakira. vane mabhesi akasimba chaizvo. Dre akadzigadzirawo zvakanyanya kuitira nzeve dzake.
Zvakanaka, zvimwe "chikamu chakanaka" ;-)