Filip Novotny Hunhu hukuru hwekushambadzira uye kushambadzira Ken Segall ari muPrague. Sezvatakakuzivisai nezuro, iye pachake akapa shanduro yepamutemo yechiCzech yebhuku rake pano Insanely Simple. Pachiitiko ichi, takabvunzurudza munyori.
Ken Segall pakutanga akandishamisa nekutanga kundibvunzurudza. Aida kuziva ruzivo nezve server yedu, aifarira maonero uye zvinzvimbo zvevapepeti pamisoro yakasiyana-siyana. Mushure meizvozvo, mabasa emubvunzurudzo uye mubvunzurudzo akadzoserwa kumashure uye takadzidza zvinhu zvakawanda zvinonakidza nezve hushamwari hwaSegall naSteve Jobs. Isu takatarisa iyo nhoroondo uye inogoneka ramangwana reApple.
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Tinokutendai nekugamuchira kukoka kwedu.
Ndinotenda.
Kutanga, tiudze zvazvinoita kushanda paApple.
KuApple kana naSteve?
NaSteve.
Chokwadi chaive chiitiko chikuru muhupenyu hwangu hwekushambadza. Ndaigara ndichida kushanda naye. Pandakatanga kuita zvekushambadzira, akange atova nemukurumbira uye handaimbofunga kuti ndaizowana mukana wekushanda naye rimwe zuva. Asi ndakazoshanda kuApple pasi paJohn Sculley (aimbova CEO - chinyorwa chemupepeti) ndisati ndawana mukana wekushanda naSteve pakushambadzira kwemakomputa eNeXT. Ndakabva ndangojamba mukana. Zvaisekesa nekuti Steve aive kuCalifornia, asi aive apa basa reNEXT kune rimwe agency muNew York, saka ndakatama nyika yese kuenda kuNew York kunoshanda naSteve, asi ndaifanira kufamba vhiki rega rega kunosangana naye kuCalifornia. . Steve aive nezvimwe zvipo zvaisagona kurambwa. Ainyatsogutsikana nemafungiro ake, ndinofunga kuti akanga ari munhu akaoma zvikuru. Iwe unonzwa nyaya dzese idzi dzekuti angave akaoma sei, uye ichokwadi, asi pakanga painewo divi kune hunhu hwake hwainakidza kwazvo, hwerudo, hunokurudzira uye hunonakidza. Aiva nekamwe kakuseka.
Chero bedzi zvinhu zvakanga zvichifamba zvakanaka, akanga akanaka zvikuru. Asi pane dzimwe nguva dzakaipa zvikuru apo aida chimwe chinhu asi akachishaiwa, kana kuti chimwe chinhu chakaipa chakaitika chakaita kuti chishuvo chake chisagona kuitika. Achiita zvaaiita panguva iyoyo. Ndofunga chaive chekuti aive asina basa nezvawaifunga. Ndinoreva maonero ako pachako. Aifarira zvaunofunga nezvebhizimisi uye okugadzira zvinhu uye zvinhu zvakadaro, asi akanga asina dambudziko kukuvadza manzwiro ako. Ndiyo yaive kiyi. Kana ukasakwanisa kupfuura izvozvo, angave akaoma kuwirirana naye. Asi ndinofunga kuti munhu wose akashanda naye akaziva kuti haugoni kutora zvaachaita pachake.
Pane makwikwi kuApple kune matsva ads? Iwe unofanirwa kurwa nemamwe masangano nezvebasa here?
Chekutanga, ini handisi kushanda neApple izvozvi. Handina chokwadi kana izvi zviri izvo zvawanga uchibvunza, asi kushanda kuApple uye kushanda naSteve kunonyatso shandura maonero ako ekuti zvinhu zvinofanirwa kushanda sei. Ndicho chikonzero nei ndakanyora bhuku rangu, nekuti ndakaona Apple yakanyatsosiyana nemamwe makambani. Uye kuti hunhu hwaive naSteve hwakaita kuti zvinhu zvive nyore kune wese munhu uye kuti vakave nemhedzisiro iri nani. Saka pese pandinoshanda nemutengi akasiyana, ndinofungidzira zvaizoitwa naSteve, uye ndinofungidzira kuti rudzii rwemunhu waaisazoshivirira nekuvadzinga, kana kungoita zvaaizoita nekuti ainzwa achida kuzviita, zvisinei kuti chii. .ndiani achamufarira, ndiani asingadi kana kuti zvinozoguma zvaitika ndezvipi. Paive nehumwe hutsvina kwazviri, asi panguva imwe cheteyo kutendeka kunozorodza, uye ndinofunga ndagara ndichisuwa mweya iwoyo pakushanda nevamwe vatengi.
Saka, mune yako ruzivo, iyo ad yakakwana inofanira kutaridzika sei? Inheyo dzipi dzinonyanya kukosha kwauri?
Iwe unoziva, kusika chinhu chinoshamisa uye panogara paine nzira dzakawanda dzekugadzira kushambadzira zvichienderana nemazano mashoma, saka hapana mafomula akakwana. Imwe neimwe purojekiti yakasiyana kwazvo, saka unongoedza mazano akasiyana kusvika imwe yanyatsokunakidza. Ndiwo mashandisiro aanogara achishanda kuApple uye zvakanyanya kwese kwese kwandakashanda. Iwe wava nemavhiki maviri mazviri, uri kuvhiringidzika. Unozviudza kuti hauchina tarenda, wapedza, hauchambopindwa pfungwa zvakare, asi neimwe nzira inosvika, wotanga kushanda nayo nemumwe wako, uye usati waziva. unodada zvisingaite zvakare. Ndinoshuva kuti dai paine formula yawaigona kugara uchivimba nayo, asi hapana.
Panguva yemusangano wevatori venhau, wakataura nezve kugadzira "i" muzita senge iPod, iMac nevamwe. Iwe unofunga kuti zita rechigadzirwa rine simba rakakura pakutengesa uye mukurumbira?
Hongu, ndinofunga kudaro. Uye zvakare chimwe chinhu icho makambani mazhinji anokundikana pachiri. Ini kazhinji ndinotarisana neizvi izvozvi. Vamwe vanhu vanondipinza basa nekuti vane dambudziko rekutumidza zvigadzirwa zvavo. Apple ine inoshamisa yekupa mazita sisitimu isina kukwana, asi inobatsira nekuve nezvishoma zvigadzirwa. Ndizvo zvakaitwa naSteve kubva pakutanga, kucheka zvese zvisina basa zvigadzirwa nekusiya zvishoma. Apple ine diki portfolio ichienzaniswa neHP kana Dell. Vanotarisa zviwanikwa zvavo zvese uye kutarisa pakugadzira zvigadzirwa zvishoma asi zviri nani. Asi nekuve nezvigadzirwa zvishoma, vanogona zvakare kuve nemazita system inoshanda zvirinani. Yese komputa ndeye Mac-chimwe chinhu, chigadzirwa chese chevatengi i-chimwe chinhu. Saka Apple ndiyo mhando huru, "i" i-sub-brand, Mac i-sub-brand. Chese chitsva chigadzirwa chinobuda chinokwana mumhuri uye hachidi kutsanangurwa zvakare.
Kana uri Dell wobuda neimwe itsva… zvino ndiri kuedza kurangarira mazita ese… Inspiron… Mazita aya haana hukama nechero chinhu uye rimwe nerimwe rinomira roga. Aya makambani nekudaro anofanirwa kuvaka mabhureki avo kubva pakutanga. Sezvineiwo, Steve akabatawo nazvo. Pakabuda iyo iPhone, pakanga paine nyaya dzemutemo, uye hazvina kujeka kana iyo iPhone yaigona kudaidzwa kudaro. Chikonzero chaiita kuti Steve ade kuti inzi iPhone chaive chakareruka. Iyo "i" yaive "i" uye foni yainyatsotaura kuti yaive mudziyo upi. Akanga asingadi kuita kuti zita racho rinyanye kuomesa, ndizvo zvakanga zvakaita dzimwe nzira dzose dzataifunga kuti kana iPhone ikatadza kushandiswa.
Iwe unoshandisa iPhone kana zvimwe zvigadzirwa zveApple iwe pachako?
Ini pachangu ndinoshandisa iPhone, mhuri yangu yese inoshandisa iPhones. Ini ndinoverenga chikamu chikuru chekutengesa kweApple munyika nekuti ndinotenga zvese kubva kwavari. Ndiri kuita sendapindwa muropa.
Ndechipi chigadzirwa chaungade kuona semutengi uye semaneja wekushambadzira kana iwe uchigona kuita zvekutengesa iwe pachako? Ingava motokari, TV, kana kuti chimwewo chinhu here?
Parizvino, parikutaurwa nezvewachi kana terevhizheni. Mumwe munhu akambonongedza izvi, uye yaive poindi yakanaka, kuti zvigadzirwa zveApple zvinoda kutengwa makore mashoma nekuti haudi kusara. Asi terevhizheni haina kudaro. Vanhu vakawanda vanotenga TV voichengeta kweanenge makore gumi. Asi kana vaizosuma TV, zviri mukati zvaizova zvinokosha kupfuura TV yacho pachayo. Uye kana vaigona kuita zvemukati sezvavakaita pa iTunes, zvingave zvakanaka. Ini handizive kuti zvinoshanda sei pano, asi muAmerica unowana pasuru kubva kukambani yetambo uko une mazana ematanho ausingatomboona.
Hazvingave zvakanaka here kana iwe ukangosaina woti unoda iyi chiteshi nemadhora mazana maviri nemakumi mapfumbamwe uye chiteshi ichi chemadhora 2,99 uye gadzira yako pasuru. Zvingave zvinokatyamadza, asi vanhu vanodzora zvirimo havana kuvhurika kubatana uye havadi kupa Apple simba rakawanda kudaro. Ingave nyaya inonakidza zvakadaro, sezvo Steve Jobs aive nesimba rakakwana kuti makambani ekurekodha aite zvaaida. Ichi ndicho chikonzero nei TV uye bhaisikopo zvemukati vanopa vasingade kusiya iwo masimba, muchikamu chikuru. Mubvunzo ndewekuti Tim Cook ane simba rei paanoenda kunotaurirana nemakambani aya. Anogona here kuita kumabhaisikopo zvakaitwa naSteve Jobs kumumhanzi? Uye pamwe mubvunzo wakatonyanya kukosha ndewekuti Steve Jobs angadai akawana nemabhaisikopo izvo zvaakawana nemimhanzi. Pamwe inguva yakaipa uye hapana chichaitika.
Asi ini pachangu ndinoda zano reApple wachi. Ndinopfeka wachi, ndinoda kuziva kuti inguvai. Asi kana mumwe munhu akandifonera, ndinofanira kubvisa foni yangu muhomwe kuti ndizive kuti ndiani. Kana kuti meseji yacho ndeyei. Zvinogona kuita kunge zvakapusa, asi ndinofunga zvingaite zvakanaka dai ndaona arikufona ipapo ipapo, pindura nekubata kamwe chete kuti ndifonere, nezvimwe zvakadaro. Mukuwedzera, wachi inogona kukwanisa kuita mamwe mabasa akadai seyero yemoyo. Ndosaka ndichifunga kuti Apple Watch ingave chishandiso chinotonhorera icho munhu wese angada kupfeka. Mukupesana, semuenzaniso Google Girazi chinhu chinotonhorera, asi ini handigone kufungidzira vanaamai kana vanasekuru vakaipfeka nenzira yavanopfeka wachi.
Asi ivo vanofanirwa kuve neakawanda maficha kupfuura ekutanga AppleWatch…
Hongu. Ndine chimwe chinhu kwauri. Havasi vanhu vazhinji vanondibvunza izvi, saka inzwa wakasununguka kuzvicheka. Unoziva webhusaiti yangu Scoopertino? Iyo satirical webhusaiti nezveApple. Scoopertino anotevera vanhu vakawanda kupfuura ini nekuti anosetsa kupfuura zvandiri. Ndine wandinoshanda naye aimboshanda kuApple watinonyora naye nyaya dzemanyepo. Isu tinovaka pane zvakakosha kuApple, izvo zvatinozoshandisa kune zvazvino misoro uye zvigadzirwa zvitsva. Shamwari yangu inogona kutevedzera maitiro aApple chaizvo nekuti aimboshanda ikoko. Isu tinoita zvinhu zvinogoneka, asi chokwadi majee. Mumakore mashoma takaunganidza vanopfuura mamirioni mana kushanya nekuti kune kuseka kwakawanda munyika yeApple. Saka ndinokukoka iwe nevaverengi vako vese kuti Scoopertino.com.
Ndodawo kuwedzera kuti hapana mari yatinowana kubva kuScoopertin, tinongoitira rudo. Tine Google ads ikoko inoita madhora gumi pamwedzi. Izvi hazvichabhadhari mari yekushandisa. Tinongozviita zvekunakidzwa. Nguva yese yataishanda kuApple, taifarira kuseka, uye Steve Jobs aizvifarira. Akaifarira apo, semuenzaniso, Saturday Night Live akatora pfuti shoma paApple. Isu tagara tichifunga kuti zvinonakidza kutora hunhu hweApple uye kuseka zvishoma nezvazvo.
Saka ini ndinonzwisisa kuti kuchine kunakidzwa munyika yeApple uye hautendi vatsoropodzi vanonyora Apple kure mushure mekufa kwaSteve Jobs?
Handitendi. Vanhu vanofungidzira kuti pasina Steve Jobs, zvinhu zvese zvakanaka zvakaitika kuApple hazvigone kuenderera. Ndinogara ndichivatsanangurira kuti zvakafanana nemubereki ari kuroverera tsika dzakati muvana vavo. Steve akatamisa hunhu hwake kukambani yake, kwavachagara. Apple ichava nemikana yakadaro mune ramangwana zvokuti Steve Jobs aisakwanisa kufungidzira munguva yake. Vanozobata mikana iyi sezvavanoona zvakakodzera. Iwo manejimendi aripo agamuchira zvizere hunhu hwaSteve. Chii chichaitika mukufamba kwenguva, kana vanhu vatsva vauya kukambani, isu tinogona kungofungidzira. Hapana chisingaperi. Apple parizvino ndiyo kambani inotonhorera pasi rose, asi ichagara nekusingaperi here? Handizive kuti zvinhu zvichachinja rinhi kana sei, asi kune vanhu vazhinji munyika vangade kutaura kuti vakamira nekufa kwaApple. Ndosaka iwe uchiona zvinyorwa zvakawanda zvinoona Apple seyakarasika.
Zvisinei, kana ukatarisa nhamba, unogona kuona kuti ichiri kambani ine utano hwakanaka. Handina zvinondinetsa pari zvino. Zvakafanana nechimwe chinhu, kana ukaramba uchirova chimwe chinhu. Vanhu vanozotanga kukutenda mushure mechinguva. Samsung inoita chimwe chinhu chakadaro. Vari kuyedza kugonesa vanhu kuti Apple haisisiri hunyanzvi. Asi iye ari, anoshandisawo mari yakawanda pazviri. Ini ndinofunga Apple inofanirwa kurwisa neimwe nzira, asi ichiri nyaya yekufungidzira, kwete chokwadi.
Zvinosuruvarisa, tinofanira kupera ikozvino. Ndinokutendai zvikuru, zvakanaka kutaura nemi uye ndinokushuvirai zvakanaka mune ramangwana.
Unogamuchirwa.
Hurukuro yakanaka, ndatenda! :)
Basa rakanaka, kutaura nevanhu vanoshambadza haisi chidimbu chekeke. Ken aive akanaka kwauri, ndine manzwiro :-)
Ndaifarira mutsara unoti "Ainyatsogutsikana nemafungiro ake, mumaonero angu akanga ari munhu akaoma zvikuru.".
Zvinosvika kwandiri kuti munhu apedza nguva yakawanda uye akanyanya kukoshesa nyaya yacho kupfuura vanhu vakamupoteredza vanozofunga seizvi. Mabasa akapedza mavhiki echidzidzo checalligraphy, mwedzi yekudzidza kweEastern philosophies, ndiko kuti, kuzvidzidza uye nekudaro pakudzidza kwevanhu vakamupoteredza.
Muna 1987, Mabasa akapa chiono chake (mubatsiri anodzorwa nenzwi, Youtube vhidhiyo, tsvaga "Apple Future Vision 1987") yekuti komputa inofanira kushandira sei mushandisi. Mupfungwa "akashanda" pabasa iroro kwemakore anopfuura 30. Edza kugadzirisa, kugadzirisa uye kukwenenzvera chiono chako kwemakore makumi matatu. Yese tekinoroji nyowani inokuendesa iwe mberi uye mberi. Pamusoro pezviri pamusoro apa, akapedza makumi emakore kune pfungwa yekushandisa tekinoroji yekombuta neimwe nzira.
Paunofunga nezvenyaya imwe kwemakore akati wandei uye uchisvika kure chaiko, ipapo ndinogona kufungidzira mamiriro anotevera. Kana mumwe munhu ataura chidimbu chekutanga chehupenzi chaanogona kufunga pamusoro penyaya yekushandisa makomputa mumba, uye ndoziva mushure memakore makumi matatu kuti ihupenzi, saka ivo vakajeka idiot. Asi kana mumwe munhu akadikitira chimwe chinhu chandisina kufunga mushure memakumi emakore, saka inyanzvi.
Ndinofungidzira kuti ndiri kurasikirwa nechinyorwa kubva mubhuku apo panonzi "Maererano naSteve, munhu wese angave ane jeki kana shasha". Sekuona kwangu, zvinosiyaniswa nekuti akakunda here makore makumi maviri ekufunga pfungwa. Uye izvo zvinotungamira kumubvunzo wangu wekupedzisira, wakazara uye wekupedzisira.
Ko munhu akabatikana neusability, dhizaini uye mhando anga achishanda muhutungamiriri hweimwe kambani tekinoroji kweanopfuura makore makumi maviri nekugona kuseta mafambiro? Kana kuti kune nyanzvi dzekurojesa dzinongoratidza vagovani nhamba dziri pavrpojnt prezoskies uye vanochinja vashandirwi makore mashanu ega ega? Huh?
Kufunga kwakanaka ;)
Hurukuro huru. Zvirinani pane makwikwi :)
Ndatenda nebvunzurudzo inonakidza!
Basa guru, hurukuro huru. Ramba uchienda, vadi veApple :) Ndizvo chaizvo zvatinofarira maapplists :)