Vhara shambadzo

Tim Cook anga ari CEO weApple kwemakore maviri, mazuva 735 kuti ave chaiwo, saka yave nguva yekutora helm yake yekambani yeCalifornian. Iyo Reuters agency yakauya neyakagadziridzwa chimiro chemukuru akanyarara weimwe yemakambani makuru nhasi ...

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Nguva pfupi mushure mekuva COO weFacebook, Sheryl Sandberg aitsvaga mumwe munhu wekubatana naye, mumwe munhu ane basa rakafanana, kureva, sechiverengero chechipiri kune akangwara uye ane shungu muvambi wechidiki. Akafonera Tim Cook.

"Akanyatso kunditsanangurira kuti basa rangu raive rekuita zvinhu izvo Mark (Zuckerberg) aisada kutarisa zvakanyanya," Sandberg akataura nezvemusangano naTim Cook, uyo aivewo mukuru anoshanda, muna 2007 wakatora maawa akati wandei. “Ndiro raive basa rake ari pasi paSteve (Mabasa). Akanditsanangurira kuti chimiro chakadaro chinogona kuchinja nokufamba kwenguva uye kuti ndinofanira kuzvigadzirira.'

Nepo Sandberg akasimbisa chinzvimbo chake paFacebook mumakore apfuura, aive Cook ane basa rakachinja zvakanyanya kubva ipapo. Iye zvino murume akashandira Steve Jobs akatendeka uye akachengeta Apple kwemakore angangoda zano iye pachake.

Mushure memakore maviri ekutonga kwaCook, Apple ichaburitsa iPhone yakagadziridzwa mwedzi unouya mune inove nguva yakakosha kuCook. Kambani yaakatora yakava chimwe chinhu chakasiyana kubva kune piyona muindasitiri yayo, yakave yakakura colossus yekambani.

[ita chiito=”citation”]Apple ichiri kutarisirwa kuunza chigadzirwa chitsva, chikuru pasi pehutungamiriri hwake.[/do]

Mushure memakore mashanu anoshamisa, panguva iyo Apple yakawedzera nhamba yevashandi vayo katatu, yakawedzera mari yayo yakapetwa katanhatu, yakatowedzera purofiti yayo kakapetwa kaviri, uye mutengo wemugove mumwe wakasvetuka kubva pamadhora zana nemakumi mashanu kusvika pakakwirira pamadhora mazana manomwe neshanu (kudonha kwekupedzisira), shanduko ingangodaro isingadzivisiki. Zvisinei zvinorwadza vamwe.

Hazvina kujeka kana iye akanyarara uye akavhurika pfungwa Cook achakwanisa kushandura zvinobudirira tsika-yakafanana netsika iyo Steve Jobs akavaka. Nepo Cook achibata zvine hungwaru maPhones nePads, ayo acharamba achiunza purofiti yakakura, Apple ichiri kumirira kuunza chigadzirwa chikuru pasi pehutungamiriri hwake. Pane kutaurwa kwemawachi nematerevhizheni, asi hapana chiri kuitika.

Vamwe vanonetsekana kuti shanduko yaCook kutsika yekambani yakadzima moto wekufungidzira uye pamwe kutya kwakasunda vashandi kuita zvisingaite.

Vanhu vakanaka vangabudirira here?

Cook anozivikanwa seanoshanda anonyatso chengetedza zvakavanzika zvake. Vanhu vanomuziva vanomutsanangura semukuru anofunga anogona kuteerera uye kuva anoyevedza uye anosetsa mumapoka madiki.

KuApple, Cook akatanga nzira yemaitiro uye ine musoro yaive yakasiyana zvachose neyaiitwa neakamutangira. Kwapera Mabasa 'iPhone software misangano yaiitika mazuva gumi nemana ega ega kukurukura zvese zvakarongwa zvechigadzirwa chekambani. "Haisi maitiro aTim zvachose," mumwe munhu anoziva nezvemisangano akadaro. "Anofarira kugovera."

Asi Cook anewo divi rakasimba, rakasimba kwaari. Pane dzimwe nguva anodzikama zvikuru mumisangano zvokuti kunodokuva kusingabviri kurava mifungo yake. Anogara asingapfakanyiki akabata maoko ake pamberi pake, uye kuchinja kupi nokupi mukuzununguka kunoramba kuchiitwa kwechigaro chake chiratidzo kune vamwe kuti pane chakaipa. Chero bedzi iye achiteerera uye achiramba achizununguka kune imwechete rhythm, zvose zvakanaka.

“Anogona kukubaya nemutsara mumwe chete. Akataura chimwe chinhu chakadai sekuti 'Handifungi kuti zvakanaka zvakakwana' uye ndizvo zvazviri, panguva iyoyo unongoda kuwira pasi uye kufa. munhu asina kutaurwa zita akawedzerwa. Apple yakaramba kutaura neimwe nzira panyaya iyi.

Vatsigiri vaCook vanoti maitiro ake ekuita haakanganisa kugona kwake kuita sarudzo. Vanotaura nezve fiasco neMepu kubva kuApple, iyo yavakatsiva mamepu kubva kuGoogle muCupertino, asi zvakabva zvajeka kuti chigadzirwa cheapuro chakanga chisati chagadzirira kusunungurwa kuvanhu.

Apple yakabva yaitamba yese mukona, ichiti Mepu yaive danho rakakura uye kuti yakanga ichangotanga rwendo rwayo. Nekudaro, zvimwe zvinhu zvakakosha zvaive zvichiitika mukati mekambani. Achipfuura naScott Forstall, mukuru wesoftware yenharembozha uye aidiwa neMabasa aiita nezvemepu, Cook akaendesa nyaya iyi kumukuru weInternet Services Eddy Cue kuti vanyatsoona kuti chii chainge chaitika uye chii chaifanira kuitwa.

Nenguva isipi Cook akakumbira ruregerero kuruzhinji, akadzinga Forstall uye akapa dhizaini yedhizaini kuna Jony Ive, uyo kusvika zvino anga achingotungamira dhizaini yehardware.

[ita chiito=”quote”] Anoda kubvuma zvikanganiso uye anotaura pachena nezvematambudziko.[/do]

"Chiratidzo chaTim, chaisanganisira Jony uye chakabatanidza madhipatimendi maviri akakosha eApple - yaive sarudzo hombe yakaitwa naTim yaakaita akazvimirira uye akasununguka." Bob Iger, mukuru mukuru weWalt Disney Co., akataura nezvemamiriro ezvinhu. uye director weApple.

Kuenzaniswa nehurumende yeMabasa, Cook's munyoro uye munyoro, shanduko inogamuchirwa nevakawanda. “Hakusi kupenga sezvazvaimboita. Harisi dzungu iroro,” akadaro Beth Fox, chipangamazano wekutora vanhu uye aimbove mushandi weApple, uyo akawedzera kuti vanhu vaaiziva vaigara nekambani. "Vanofarira Tim." Izvi zvaive mukupindura mamwe mishumo yekuti vanhu vazhinji vari kusiya Apple nekuda kwekuchinja. Vangave vashandi venguva refu vaisatarisirwa kuenda, kana vanhu vatsva vaitarisira chimwe chinhu chakasiyana nekugara kwavo kuApple.

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Cook anonyanya kutaura kupfuura Mabasa; anoita seanoda kubvuma zvikanganiso uye anotaura pachena nezvenyaya dzakadai semamiriro asina kunaka ekushanda mumafekitari eChina.

"Kudivi rezvemagariro, nzira chete iyo Apple inogona kuita mutsauko munyika ndeye - uye ndinotenda zvakasimba - kuve pachena." akazivisa Cook gore rino, zvinoshamisa kuseri kwemasuo akavharwa, pamusangano wechikoro chebhizinesi. "Mukuita izvi, uri kusarudza kuzivisa zvakaipa nezvakanaka, uye tinotarisira kukurudzira vamwe kuti vabatane nesu."

Nekumanikidzwa kubva kune vanoisa mari, Cook haana kungobvuma chete kuti chikamu chikuru chemari yeApple yaizoenda mumaoko evane mashare, asi nekuzvidira akabatanidza huwandu hwemuhoro wake nekuita kwemasheya.

Asi vamwe vatsoropodzi vanopokana nezvisungo zvaCook mukujeka uye kodzero dzevashandi, vachiti zvinogona kunge zvisingarevi zvakanyanya. Iyo yekugadzira sisitimu, iyo inowanzoshoropodzwa, yakavakwa naCook uye ikozvino yakafukidzwa nezvakawanda zvakavanzika izvo zvisingataurirwe Apple kana Cook pachake. Kunyange mamiriro ezvinhu kune mamwe mafekitori eChina aita nani apo Apple yakatanga kutarisa nguva yekuwedzera kumamirioni evashandi, kupomerwa kwemamiriro ekushanda asina kunaka kunoenderera.

Panguva imwecheteyo, Apple yanga ichinetsana nekunetsa kwemutero sezvo ichiita mabhiriyoni emadhora kubva kune inotsvedza system yayakavaka muIreland. Cook akatozofanirwa kudzivirira aya maitirwo emutero eApple pamberi peSeneti yeUS muna Chivabvu. Nekudaro, vagovani vava kunyanya kufarira mamiriro ese ekambani uye zvakare kuratidzwa kwechigadzirwa chikuru chinotevera.

Mumavhiki apfuura, Cook akaratidzwawo chivimbo chakanyanya apo investor Carl Icahn akaisa mari yakawanda mukambani yeCalifornian.

Sekureva kwaBob Iger, director weApple ambotaurwa, Cook akatora basa rakaoma zvakanyanya achifunga kuti ndiani waakatsiva pachinzvimbo uye kuti aitungamira kambani rudzii. “Ndinofunga kuti ane hunyanzvi uye anozvitambira. Ndinoda kuti haasi iye nyika inofunga kuti ndiye, kana kuti Steve aive ani, asi kuti iye pachake. " Iger akadaro.

Kunobva: Reuters.com
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