Ondrej Holzman Apple yakagadzirira kupedza chikamu chazvino chemari kuwanikwa kweBeats Electronics, uye saka makambani ese ari maviri akatanga kushanda pakubatanidza madhipatimendi avo. Apple yakasimbisa kuti yakanga yatotanga kupa vashandi veBeats mabasa kumuzinda wayo weCupertino, asi zvakare yakati vamwe vaizorasikirwa nemabasa.
Vakuru veApple vakashanyira muzinda weBeats kuSouthern California kakawanda mumavhiki apfuura kuti vape vashandi zvinzvimbo pakambani yeApple. Panguva imwe cheteyo, vakaudza vamwe kuti vakanga vasingaverengerwi mukutorwa.
“Tinofara kuti timu yeBeats iri kujoinha Apple, uye tapa mumwe nemumwe wevashandi vavo kondirakiti. Nekudaro, nekuda kwedzimwe nzvimbo dzakapetwa, izvo zvinopihwa ndezvenguva shoma kune vamwe vashandi, uye isu tichashanda nesimba kuti tiwane zvinzvimbo zvechigarire neApple kune vazhinji vevashandi veBeats ava sezvinobvira panguva ino, "akadaro Apple maererano nezvese. nyaya.
Beats budiriro uye vashandi vekugadzira vanotarisirwa kuenda vakananga kudzimbahwe reApple's Cupertino, asi iyo California-based kambani inoronga kuchengetedza hofisi yeSanta Monica yakavhurika, uko mainjiniya akasarudzwa anoshanda sevhisi yekufambisa achaenderera mberi Beats Music. Zvinoenderana neruzivo rwapfuura, kunyanya mainjiniya emahara anoenda kuCupertino, anozoudza Phil Schiller.
Nhengo dziripo dzeBeats tsigiro, madhipatimendi ezvemari uye eHR achave nenguva yakaoma kutsvaga chinzvimbo paApple. Apple yatove nezvinzvimbo izvi zvazadzwa, saka yakaonekana nevamwe vashandi, iri kutsvaga dzimwe nzira nevamwe, kana kuvapa kondirakiti kusvika Ndira 2015.
Pamusoro pezvishandiso zvevanhu pachavo, Apple yakatotanga kushanda pakuitwa kweBeats Music tekinoroji mu iTunes infrastructure. Maererano neruzivo rweseva 9to5Mac zvisinei, tekinoroji yeBeats haienderane zvizere nemaseva eApple aripo, saka zvikamu zvaro zvinoda kunyorwazve uye kugadziridzwa.
Ruzivo rwazvino rwunotaurawo kuti, kuwedzera kune vamiriri vepamusoro veBeats - Jimmy Iovino naDr. Dre - achafambiswawo nevamwe varume vepamusoro-soro vane magumo asati asimbiswa: Beats Music CEO Ian Rogers uye Beats Chief Creative Officer Trent Reznor.
