Vhara shambadzo

Gore ra2014 rakaratidzwa nemisoro mikuru yakati wandei ine chekuita neApple nenyika yakaitenderedza. Vepamusoro manejimendi vekambani yeapuro vakanga vachichinja, sezvakange zvakaita chigadzirwa chavo, uye Tim Cook nevamwe vake vaifanirawo kugadzirisa nyaya dzinopfuura imwe chete kana kuenderera mberi kwedare. Ndezvipi zvakakosha zvakaunzwa muna 2014?

Apple yaTim Cook

Icho chokwadi chekuti Apple haichatongwe naSteve Jobs chinoratidzwa nehuzivi hwakasiyana mukugadzira zvigadzirwa zvitsva pamwe nenhamba yekuchinja kwakaitwa nevakuru veApple mumwedzi gumi nembiri yapfuura. Mutungamiriri mukuru Tim Cook iye zvino ane boka rakamupoteredza raanoita seanovimba zvizere, uye akazadza nzvimbo dzakawanda dzakakosha nevanhu "vake". Mugari wemuAlabama haana kukanganwa musoro wenyaya pakuita shanduko yevashandi kusiyana kwevashandi, i.e. nyaya yekuti gore richitanga yakakurukurwa.

Mudenderedzwa rakatetepa kwazvo remaneja anomhanyisa Apple, shanduko mbiri dzakakosha dzaitika. Pashure pemakore gumi akabudirira zvikuru akaenda pamudyandigere CFO Peter Oppenheimer uye Cook semutsivi wake akasarudza Luca Maestri ane ruzivo, uyo akatanga basa muna June. Tinogona kuzviona seshanduko yakanyanya kukosha - zvirinani kubva pakuona kwemutengi, paari anofanira kuve nekukanganisa kukuru. Musoro mutsva wekutengesa nekutengesa online, Angela Ahrendts.

Amai vane makore makumi mashanu nemana ekuberekwa vakabudirira kubata imba yefashoni yeBurberry kwemakore masere, asi havana kukwanisa kuramba kupihwa basa kuApple. Kunyangwe asati atanga zviri pamutemo muCupertino muna Chivabvu akakwanisa kuhwina British Empire Award. Nepo gore rino, Ahrendtsová sezviri pachena aijairana nenharaunda nyowani, uko panzvimbo yemajasi ane mukurumbira emugero anofanirwa kuzvipira kuPhones nePads, muna 2015 taigona kuona mhedzisiro yezviitiko zvake. Iyo itsva Apple Watch, semuenzaniso, ichaenda kutengeswa, inogona kunge iri pasi reAhrendts - kubatanidza nyika yetekinoroji nemafashoni.

Tim Cook akaratidza tsigiro yekusiyana kwevashandi nerutsigiro rwakazara rwekodzero dzevashoma gore rose, uye akazviratidza muna Nyamavhuvhu. kuratidzwa kwevatevedzeri vemutungamiri vashanu pawebhusaiti yekambani, pakati payo hapana kushomeka vakadzi vaviri, mumwe ane ganda dema. Panguva imwecheteyo, kusati kwasvika Ahrendts, Apple yakanga isina mumiriri wehutano hwakanaka mukati mekutonga kwemukati. Kubva pakutonga kwaSteve Jobs varume vashoma chete vaiva nesimba ndivo vakaramba vari panzvimbo imwe chete. Uye kunyangwe zvisingataurwe nezvakawanda, bhodhi revatungamiriri rakakoshawo kune mutungamiriri mukuru, kunyanya kubva pakuona kwekuvimba, uko. nhengo yakashanda kwenguva refu, Bill Campbell, akatsiviwa nemumwe mukadzi, Sue Wagner.

Muna 2014, Tim Cook haana kungosimbisa kambani yake nevanhu, asi aigara achiwana makambani matsva, kuvanza tarenda kana neimwe nzira inonakidza tekinoroji. Ipapo bhomba raMay pamusoro pekutorwa kukuru munhoroondo yeApple rakabuda zvachose mumutsara, rinhi akatenga Beats nemabhiriyoni matatu emadhora. Izvi zvakaitawo kuti Cook asiyane zvakanyanya kubva kune akamutangira, paakanga ari kambani imwe chete akapedza kanomwe kupfuura nakare kose. Asi zvikonzero zvekuputsa piggy bank vakawana; pamusoro peiyo yakabudirira kwazvo portfolio yezvigadzirwa zvine Beats logo, Apple yainyanya kuwana varume vaviri - Jimmy Iovine uye Dr. Dre - uyo asingaronge kutamba yechipiri fiddle kuApple.

Telegraphically, kuchine imwe shanduko inogona kutaurwa inogona kushandura chitarisiko cheApple maererano nemazano aTim Cook: wenguva refu mukuru wePR Katie Cotton, iyo yakave yakakurumbira nokuda kwemaitiro ayo asingachinji kune vatori venhau, yakatsiviwa naSteve Dowling. Hunhu hwekupedzisira hwakakosha hwakawanikwa naApple mugore rapfuura ipapo anogadza Marc Newson, pedyo naJony Ive, mumwe wevanonyanya kuremekedzwa vanogadzira zvigadzirwa nhasi.

Software zhizha sekutanga

Kunyange shanduko zhinji dzambotaurwa dzakaitwa kuchengetedza Cupertino apple colossus ichimhanya senge wachi, mushandisi wekupedzisira haazvione zvese zvakanyanya. Anongofarira mugumisiro wekupedzisira, kureva iPhone, iPad, MacBook kana chimwe chigadzirwa chine logo yakaruma apple. Panyaya iyi, Apple haina kuita basa gore rino, kunyangwe yakaita kuti vateveri vayo vamirire kwemwedzi mirefu kune zvigadzirwa zvitsva chaizvo. Muna April zvakadaro MacBook Airs itsva yasvika, asi ndizvo zvese zvakamhara pamasherufu kubva kuApple mumwedzi mishanu yekutanga.

Musangano waChikumi wekuvandudza paWWDC wakaunza kudengenyeka kwepasi mupfungwa yezvigadzirwa zvitsva. Kusvikira panguva iyoyo, isu chete Tim Cook i Eddy cue vakavimbisa kuti Apple yakanga ichigadzirira zvigadzirwa zvikuru zvakadai, semuenzaniso, iyo yekupedzisira yakanga isati yaona mubasa rake refu paApple. Panguva imwecheteyo, nhau yaJune yaingova rudzi rwemedza, zvigadzirwa zvesoftware chete zvakaunzwa. Apple v iOS 8 akaratidza kuti anoda kuzarura zvakanyanya pasi peTim Cook, kunyange kana kufarira kwezhizha kwezhizha munaSeptember kunopera. apo itsva mobile operating system inosunungurwa nenzira inokosha kuparadzwa kwenguva refu matambudziko, izvo zvakazobatsira mukunonoka kutorwa kweIOS 8, iyo hazvina kunaka kwete kunyange zvino

Kwakanga kuri nyore kusvika i kutanga kwematsutso yeiyo nyowani yekushandisa system yeMac OS X Yosemite, iyo yakaunza shanduko huru yegraphical pamitsetse yeIOS, mabasa matsva akawanda zvakare ane hukama ne iOS uye zvakare upgraded basic applications. Kekutanga munhoroondo, iwewo unodaro vashandisi vanogona kuedza iyo itsva yekushandisa system risati raburitswa zviri pamutemo kuvanhu vose.

The mobile revolution iri kuuya

Munguva yezororo rezhizha, Apple inorega vateveri vayo vachifema zvakare. Zvisinei, iye pachake akanga asina usimbe uye yakazivisa mubatanidzwa unokatyamadza asi une shungu kwazvo neIBM nechinangwa chekutonga chikamu chemakambani. Kanenge pabepa zvaiita sechibvumirano semubatanidzwa unobatsira kwazvo mapato ese ari maviri, izvo zvakanziwo nevakuru vemakambani ese ari maviri. Muna Zvita, Apple uye IBM vakaratidza zvibereko zvokutanga zvebatira pamwe yavo. Mugore, Apple yakakonzerawo kufara pamusika wemasheya - muna Chivabvu, mutengo wega wega wakapfuura zvakare mucherechedzo wemadhora mazana matanhatu, zvekuti mumwedzi mitanhatu chete, kukosha kwemusika kweApple. yakawedzera neanoda kusvika mabhiriyoni mazana maviri emadhora. Panguva iyoyo, migove yeApple yakanga isingachasviki hunhu hwakadaro nekuti vakaparadzaniswa.

Apple, yakanyarara muzhizha uye mushure meWWDC, zvisinei yakasarudza kuti matsutso, sechinyakare, chamupupuri chezvigadzirwa zvitsva chichatanga kare kupfuura nguva. Chinhu chikuru chakaitika musi waSeptember 9. Mushure memakore ekurambwa, Apple yakabatana neyazvino maitiro muchikamu chenhare uye yakaunza iPhone ine yakakura kuratidza, kunyangwe maPhones maviri kamwechete - 4,7-inch iPhone 6 a 5,5-inch iPhone 6 Plus. Kunyangwe Apple - uye kunyanya Steve Jobs - kusvika panguva iyoyo aitaura zvine humbowo kuti runhare rwakakura kudarika masendimita mana hwaive husina maturo, Tim Cook nevamwe vake vakaita sarudzo yakanaka. Mushure memazuva matatu ekutengesa, Apple yakazivisa nhamba dzerekodhi: 10 mamiriyoni iPhone 6 uye 6 Plus akatengeswa.

Iine hutsva hutsva hwemafoni, Apple yatora danho risati ramboitika maererano nehuwandu hwemhando nyowani uye saizi yezviratidziro zvadzo, kunyangwe sekureva kwaCook, iwo akakura zvakanyanya diagonals muCupertino. kufunga makore apfuura. Zvakanga zvakakosha, zvisinei, kuti yakakura kudaro Apple foni haina kusvika kumutengi kusvika zvino, asi nerufaro haina kunonoka. iPhone 6 Plus yakaunza horizons itsva zvachose kunyange mukoma wayo mudiki, iyo iPhone 6, yakaratidza kuti pane zvakawanda zvekusarudza kubva muApple menyu gore rino zvakare. Ndinoita chaizvo aya ndiwo mafoni akanakisa, iyo Apple yakambogadzira.

Kunyangwe iwo maPhones matsva aive musoro mukuru, kunyanya kutarisisa kwakabhadharwa kune chikamu chechipiri cheSeptember keynote. Mushure mekufungidzira kusingaperi, Apple yakazofanirwa kuunza chigadzirwa chechikamu chitsva. Pakupedzisira, kwechiitiko ichi, kekutanga kubva pakufa kwaSteve Jobs, Tim Cook akasvika kune rengano meseji "Chimwezve chinhu ..." uye akabva aratidza. Apple Watch.

Kwaingove kuratidzira chete - Apple yaive kure nekuve neyakagadzirirwa chigadzirwa chayo, saka isu tiripo. inotevera a mamwe mashoko nezveWatch vakanga vachidzidza chete mukati megore rose. Iyo Apple Watch haizoenderere mberi kutengeswa kusvika mwedzi yekutanga ye2015, saka hazvisati zvaita kutonga kana ichizokonzera imwe shanduko. Asi Tim Cook akadaro gutsikana, kuti Steve Jobs angada fashoni nyowani, sezvo kambani inodawo kuita neWatch yayo present, aifarira

Nekudaro, kunyangwe iyo yechitatu nhau huru haifanirwe kudonha kubva munaGunyana chiitiko. Apple zvakare - zvakare mushure memakore mazhinji ekufungidzira - yakapinda mumusika wekutengesa kwemari uye kunyange o Apple Pay pakanga pasina kufarira midhiya kwakawanda senge iPhones kana Watch, kugona kwepuratifomu iyi kwakakura.

Kupera kwenguva

Sezvo Apple ichida kutanga chitsauko chitsva munhoroondo yayo nePay sevhisi, iyo Watch uye pakupedzisira maPhones matsva, nhaurirano pamwe dzaifanira kupera zvakare. Zvechibayiro ikozvino iconic iPod classic yadonha, iyo yakambobatsira Apple kukwira kumusoro. Yake basa remakore gumi nematatu zvichanyorwa nerunyoro rusingadzimiki muzvinyorwa zveapuro.

PaApple, zvakadaro, vaizozvifarira kana iyo iPad yakarangarirwawo nenzira yakakosha gare gare. Ndosaka chizvarwa chinotevera uye chitsva chakauya muna Gumiguru iPad Air 2 nekuda kwe slimming revolution yakava piritsi rakanakisa zvakadaro. Akasumwawo iPad Mini 3, asi Apple yakazvibvisa uye zvinogoneka kuti hazviverengeri pazviri mune ramangwana.

Kuodzwa mwoyo kwakafanana kwakapararira pakati pevakawanda nevachangobva kutangwa Mac mini. Kugadziridzwa kwayo kwaive kwakamirirwa kwenguva refu, asi zvirinani maererano nekuita zvichienzaniswa nechizvarwa chakapfuura aggravated. Mukupesana, ndizvo zvakabata ziso reapuro fan iMac ine Retina 5K kuratidza. Apple ingada kuvimbisa naye zvakanyanya kutengesa kwakasimba kwemakombiyuta avo.

Tim Cook mushure mekubatikana kwaGunyana naGumiguru akadaro, kuti injini yekugadzira paApple haina kumbove yakasimba. Musoro wakavharwa zvakanyanya weApple wakaratidza simba rake remukati mukupera kwaGumiguru, apo mune tsamba yakavhurika akaratidza kuti ingochani. Zvisinei, gore ra2014 harina kuunza kunyemwerera chete kumiromo yaCook, asiwo wrinkles kanopfuura kamwe chete.

Matare, kutongwa nedzimwe nyaya

Gore iri zvakare raive rakareba kusawirirana pakati peApple neSamsung, uko kune kurwisana kwezvibvumirano uye pamusoro pezvose nheyo iyo kambani yeSouth Korea inokopa iyo yeAmerica. Zvirinani maererano nezvakataurwa neApple. Kunyange mukati wechipiri yaive gakava guru mutongo wakanakira Apple, asi nyaya yacho haisati yapera uye ichaenderera mberi kusvika gore rinouya. Zvirinani kune dzimwe nyika, ndozvazvinoita hazvizodaro. Dzimwe nyaya dzemumatare edzimhosva mukupera kwegore dzakazonakidza.

Nyaya yekuwedzera mutengo we e-books akasvika kudare redzimhosva, iro richazotonga mumwedzi inotevera, asi pakunzwa kwaZvita zvaive pachena kuti iyo-vatatu-vatongi pani inogona kudivi neApple kupfuura kudivi reDhipatimendi Rezvemitemo reUnited States, iro rakasarudzwa pakutanga. Kunyanya kubudirira kune magweta eApple yaive chiitiko chechitatu chedare regore - iPods, iTunes uye mimhanzi kudzivirira. Yakapera muna Zvita uye vatongi vakabvumirana akasarudza, kuti Apple haina kuita chero zvisiri pamutemo.

Kubva pane maonero akasiyana zvishoma, asiwo kukanganisa kukuru, Apple yaifanirawo kubata nayo mukugadzira kwayo uye cheni yekugovera. Paakazivisa chibvumirano chikuru neGT Advanced Technologies gore rapfuura, iyo yaifanirwa kupa kambani iyi yakakwana yegirazi resafire kune zvigadzirwa zvemangwana, hapana aiziva kuti mumwedzi mishoma GTAT. inozivisa kubhuroka. Aive weApple mamiriro ose zvisingafadzi nekuda kwekuti yakashambadzirwa zvakanyanya uye yakamufananidzirawo mutongi ane utsinye, asingadi kutengeserana.

Uye pakupedzisira, kunyange mumwe "mukurumbira" haana kupukunyuka Apple suo, kana kuti nyaya inokurudzirwa nevezvenhau. Iyo iPhone 6 Plus yaifanirwa kukotama kune varidzi vatsva muhomwe uye kunyange pakupedzisira dambudziko rakanga risiri rakakura zvachose uye hombe apuro foni se haana kuzvibata nenzira ipi zvayo isingafungidziriki, kwemazuva akati wandei Apple yaive zvakare mune inotaridzika. Nekuda kweizvozvo akapa kutarisa vatori venhau kumarabhoritari avo uye iyo yese kumashure kweiyo inonzi bendgate inonakidza kwazvo.

Tinogona kutenda kuti gore ra2015 richange rakabatikana zvakafanana kuApple serinopera.

Photo: Fortune Live Media, Andy Ihnatko, Huang StephenKārlis Dambrāns, Jon Fingas
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