Amaya Toman Yakanga iri hafu yechipiri yaNdira 1984 apo, mukati mechikamu chechitatu cheSuper Bowl, nzvimbo yeApple inonzi 1984 yakaonekwa panguva yekuzorora kwekutengeserana. manejimendi pakutanga aisada kuti zviburitswe munyika.
Zvinogona kudaro kufarira iwe
Zviri pachena kuti iyo inonyanya kuzivikanwa yekutengesa TV yekombuta munhoroondo, kushambadzira kwaitungamirwa neAlien uye Blade Runner director Ridley Scott. Zvisinei, akapotsa atadza kutepfenyura. Kufanana nezvakawanda (asi kwete zvese) zvekushambadzira kweApple mumakore apfuura, iyo "1984" ad haina kutambisa nguva ichienda pamusoro peiyo yazvino komputa kubva kumusangano weApple. Panzvimbo pezvo, akasimbisa rutivi rwouzivi hwezvinhu. Apple aive mudiki, ane pfungwa dzakasiyana achikwira achipesana neyakagadzika hofori IBM, iyo yaive ichishanda mumusika wekombuta panguva iyoyo.
Zvinogona kudaro kufarira iwe
Kubhururuka kutenderera pasirese neApple Shambadziro iyi yairatidza remangwana risina kujeka umo vanhuwo zvavo, vakafanana vanogara uye vachiteerera kumunhu akaita seBig Brother achitaura nezve kukudzwa kweboka. Mupanduki akapfeka zvikabudura zvitsvuku zvinopenya, anoratidzwa mu clip nemutambi weBritish, mutambi, modhi uye muimbi Anya Major, anoputika muhoro ndokukanda nyundo pachiratidziro aine munhu anotaura.
Iyi nzvimbo pasina mubvunzo yakanga yakasiyana zvakanyanya kubva kune yakajairika komputa ads yenguva, uye saka yakaonekwa seyakakakavara nevakawanda mukambani. Asi Apple co-muvambi Steve Jobs naSteve Wozniak vakaifarira, nepo-CEO John Sculley anga asina chokwadi nazvo, kunyangwe aifarira kushinga kwenzvimbo. Zvechokwadi Sculley akanga asiri oga mukusava nechokwadi kwake. Nekudaro, Apple's board of directors zvakare yakagutsikana kuti kushambadzira kunofanirwa kutepfenyurwa. Mike Markkula anonzi akataura nezvekumisa kondirakiti nesangano rinoshambadzira, ukuwo imwe nhengo yebhodhi, VaPhilip S. Schlein, CEO webazi reCalifornia reMacy's, hapana chavakataura kunze kwekuviga musoro wavo mumaoko.
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Pakupedzisira, bhodhi rakauya nehurongwa hwemaminiti ekupedzisira kutengesa kushambadza slots kuApple panguva yeSuper Bowl airtime. NeChishanu mutambo mukuru usati waitwa, Hertz akati yaizotenga imwe block makumi matatu nechipiri, Heinz akati yaizotenga imwe. Izvo zvakasiya Apple ine miniti imwe yeairtime yakabhadharwa inokosha $800. Uye sezvo pasina mutengi akawanikwa paminiti yekupedzisira, Cupertino akafunga kutepfenyura ad mushure mezvose.
Vanopfuura mamirioni makumi manomwe nenomwe vanhu vakatarisa iyo Super Bowl gore iro, chimwe chinhu vazhinji paApple vanogona kunge vasina kunyatso ziva. Semuenzaniso, Steve Jobs akataura mune ino mamiriro kuti haazive munhu mumwechete anotarisa Super Bowl. Bill Atkinson, nhengo inokosha yechikwata cheMacintosh, akanga asiri mutsigiri wemitambo. Akapotsa mutambo wacho zvachose uye akamirira kusvika Muvhuro kuti aone kuti zvinhu zvakamira sei. Dzimwe nhengo dzakatamba mutambo uyu, asi kungoona kushambadza kwekambani yavo. Kunyangwe Steve Hayden, mugadziri wechishambadzo, akapotsa kubhururuka kwayo. Nekusafarira nhabvu yeAmerica, aive pamba ega achisuka ndiro apo nhare yake yakarira mushure mekutariswa kwenzvimbo. Aive Jay Chiat, muvambi wesangano rakagadzira kushambadzira. "Unonzwa sei kuva nyeredzi?" Chiat akadaidzira parunhare. "Hukuru," Hayden akapindura. "Usandikumbira kuti ndiite gore rinouya," akawedzera.
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Mumakore achangopfuura, makambani mazhinji uye maTV akaratidzira kana kupa rukudzo kune inocherechedzwa yekutengesa yeApple. Muna 2004, apo kushambadzira kwe "1984" kwakapemberera kusvitsa kwayo makore makumi maviri, Apple yakaburitsa vhezheni yakagadziridzwa umo protagonist aipfeka iPod pabhandi rake. Muna 20, kambani yekuvandudza Epic Games, iyo inovandudza mutambo Fortnite, yakaburitswa sarcastic version, iyo inoisa Cupertino mubasa rekugadzwa kukuru, kwakaipa. Kunyange imwe chete Czech mutungamiri wenyika.
Sezvakakura sezvimwe zvekumwe kuedza kweApple kushambadzira kwave kuri, iyo Super Bowl Mac ad inoramba iri iyo kambani kubudirira kubudirira maererano nekushambadzira. Yakatanga iyo Macintosh, iyo yakatanga kutengeswa munguva pfupi yapfuura, munzira yayo yekubudirira. Muna Kubvumbi 1984, Apple yakazvikudza kupfuura 50 Macintoshes akatengeswa.
