Amaya Toman 1984 raive gore rakakosha kwazvo kuApple. Iri raive gore iro yekutanga Macintosh, yakasimudzirwa neApple panguva iyoyo SuperBowl nerubatsiro rwenzvimbo yayo yekunamata inonzi "1984", yakaona zviri pamutemo chiedza chezuva. Iyo kambani yaitarisira kuti komputa yayo nyowani yaizotengesa senge pabhandi rekutakura, asi zvinosuruvarisa kuti handizvo izvo, uye yaive nguva yekukurudzira nekuchenjera kutengesa.
Zvinogona kudaro kufarira iwe
Apple yakabva yatungamirirwa naJohn Sculley, uyo akasarudza kutanga mushandirapamwe mutsva. Yakanga yakaitirwa kukurudzira vashandisi kutenga mutsva Apple muchina weimba yavo kana bhizinesi. Mushandirapamwe wacho wakanzi "Test Drive a Macintosh", uye avo vanofarira vaigona kuedza Macintosh kumba kwemaawa makumi maviri nemana. Vaida zvishoma kuti vaite izvi - kadhi rechikwereti iro mutengesi wavo ane mvumo wemunharaunda akavakwereta Macintosh. Vatungamiri vekambani vaitarisira kuti vashandisi vaizokwanisa kugadzira chisungo chakasimba zvakadaro nekombuta yakakweretwa panguva yekuyedzwa kwezuva-refu zvekuti vaizopedzisira vafunga kuitenga.
Apple yainyatsofarira mushandirapamwe, uye vanhu vangangosvika mazana maviri ezviuru vakatora mukana wekupihwa. Mukutanga danidziro iyi, Apple yakadyara 200 miriyoni emadhora, iyo yakabhadhara mapeji gumi nemaviri mumagazini yesarudzo yaNovember Newsweek. Peji yekupedzisira yekushambadzira yaive yakapetwa uye yakatsanangudza mukana wekuhaya Macintosh. Nehurombo, mhedzisiro yemushandirapamwe haina kukwanisa kutsanangurwa seinogutsa zvisingaite. Kune ruzhinji rwevashandisi, kunyangwe Macintoshes akarenda akamutsa shungu yaidiwa, izvi hazvina kuzotungamira mukutengwa kwekupedzisira kwekombuta kune vazhinji vavo, nekuda kwezvikonzero zvakasiyana. Vaparadzi havana kufara nemushandirapamwe uyu, vachinyunyuta pamusoro pekushaikwa kwekushaiwa kweiyo modhi yakataurwa.
Photogallery
Kwete nekuda kwezvikonzero izvi chete, Apple yakazofunga kusaronga mushandirapamwe wakafanana zvakare. Yakanga isiri iyo chete iyo "Test Drive a Macintosh" mushandirapamwe wakazotadza kuwana kutengesa kweMacintosh yekutanga iyo Apple yairota. Mushandirapamwe hauna kubatsira mhando dzakakweretwa zvakanyanya, izvo, kunyangwe nguva pfupi yekuyedzwa, yakadzoserwa kubva kune vamwe vanoedza mumamiriro akanyanya kuipa, uko, kunyangwe kumwe kukuvadzwa uye kupfeka kwaionekwa, zvaive zvisina kukomba zvekuti zvaigoneka. kumbira faindi yakakwana kubva kumuyedzi.
