Amaya Toman Iyo 1997s - ingangoita yakawanda yenguva yayo - yanga isiri iyo yakanyanya kubudirira nguva yeApple. Chikumi 500 yakapera uye Gil Amelio akange apedza mazuva mazana mashanu mukutarisira kambani. Kurasikirwa kwepagore kwemamiriyoni makumi mashanu nematanhatu emadhora kwakabatsira zvakanyanya mukurasikirwa kwese kwemadhora bhiriyoni 56.
Apple nokudaro yakarasikirwa nesendi yega yega yemari yayakawana kubva mugore rezvemari 1991. Kubva muzvikamu zvinomwe zvekupedzisira, kambani yakanga iri mutsvuku kune vatanhatu vavo, uye zvaiita sokuti mamiriro acho akanga asina tariro. Pamusoro pezvo, pazuva rekupedzisira rekota yambotaurwa, munhu asingazivikanwe akatengesa miriyoni 1,5 yezvikamu zvake zveApple - gare gare. akaratidza, kuti mutengesi asingazivikanwe aive Steve Jobs pachake.
Panguva iyoyo, Mabasa akanga atoshanda kuApple semupi wezano, uye akataura mukutarisa kuti akanga azvishandisa nokuti akanga arasikirwa nekutenda kwake kwese mukambani yeCupertino. "Ini ndakasiya tariro yese yekuti Apple board of directors inokwanisa kuita chero chinhu," Mabasa akadaro, achiwedzera kuti aisafunga kuti stock yaizokwira kana zvishoma. Asi haasiye ega munhu aifunga saizvozvo panguva iyoyo.
Zvinogona kudaro kufarira iwe
Gil Amelio pakutanga akaonekwa satenzi wekuchinja, murume aigona kumutsa Apple nenzira inoshamisa uye kuisimudza zvakare munyika yenhamba dzevatema. Paakabatana neCupertino, aive nehupfumi hweruzivo rweinjiniya uye akange aratidzawo kugona kwake neanopfuura akangwara, ehurongwa hwekufamba. Aive Gil Amelio akaramba kupihwa neSun Microsystems. Semuenzaniso, akafungawo kuenderera mberi nekupa marezenisi Mac masisitimu ekushandisa uye akakwanisa kudzikisa zvishoma mutengo wekambani (zvinosuruvarisa nerubatsiro rwekuderedzwa kwevashandi kusingadzivisike).
Nezvekukodzera uku, Amelio akapihwa mubairo wakanaka - panguva yaakatungamira Apple, akawana muhoro unosvika mamirioni 1,4 emadhora, pamwe nemamwe mamirioni matatu mumabhonasi. Pamusoro pezvo, akapihwawo sarudzo dzemasheya dzinokosha kakawanda muhoro wake, Apple yakamupa chikwereti chakaderera chemadhora mamiriyoni mashanu uye akabhadhara kushandiswa kwejeti yega.
Mazano akataurwa aitaridzika zvakanaka, asi zvinosuruvarisa zvakazoitika kuti haana kushanda. Iwo maMac clones akapera mukutadza, uye mibairo yakapfuma yaiitirwa Amelia yakakonzera kugumbuka kwakanyanya mumamiriro ekucheneswa kwevashandi. Anenge hapana akaona Amelia semunhu aizoponesa Apple zvakare.
Gil Amelio (CEO weApple kubva 1996 kusvika 1997):
Photogallery
Pakupedzisira, kubva kwaAmelia kubva kuApple kwakazova zano rakanakisa. Mukuedza kutsiva kuchembera kweSystem 7 sisitimu yekushandisa nechimwe chinhu chitsva, Apple yakatenga kambani yeMabasa 'NeXT, pamwe chete naMabasa pachake. Kunyange zvazvo pakutanga akataura kuti akanga asina vavariro yekuva mukuru weApple zvakare, akatanga kutora matanho akazopedzisira aita kuti Amelia asiye basa.
Mushure make, Mabasa akazotora kutonga kwekambani semutungamiriri wenguva pfupi. Akabva angomisa maclones eMac, akacheka zvaidiwa kwete muvashandi chete, asiwo mumitsara yechigadzirwa, ndokutanga kushanda pazvigadzirwa zvitsva zvaaitenda kuti zvichave hits. Kuti awedzere hunhu mukambani, akasarudza kugamuchira dhora rekufananidzira pagore rebasa rake.
Mukutanga kwegore rinotevera, Apple yakadzokera mutema zvakare. Nguva yezvigadzirwa senge iMac G3, iBook kana OS X system yekushandisa yakatanga, izvo zvakabatsira kumutsiridza kubwinya kweApple.
Gil Amelio naSteve Jobs
Zviwanikwa: Cult of Mac, CNET
