Amaya Toman Kwemakumi emakore ekuvapo kwayo, Apple yakaburitsa mutsara wakanaka wekushambadzira munyika. Vamwe vakakwanisa kuva kapoka, vamwe vakakanganwa kana kusekwa. Zviziviso, zvisinei, zvinomhanya nenhoroondo yeApple seshinda tsvuku, uye isu tinogona kuvashandisa kuona kugadzirwa kweApple zvigadzirwa. Huya uone mashoma akakosha anesu.
1984 - 1984
Muna 1984, Apple yakaunza Macintosh yayo. Akaisimudzira nenzvimbo yazvino ine mukurumbira inonzi "1984" kubva kumusangano wemutungamiriri waRidley Scott, inoratidzwa pachena panguva yeSuper Bowl. Chiziviso, icho bhodhi revatungamiriri vekambani yeapuro yakanga isingambofariri, yakadzika munhoroondo, uye Apple yakakwanisa kutengesa zviuru makumi manomwe nezviviri zvemakomputa mumazuva ekutanga e100.
Lemmings - 1985
Apple yaitarisira budiriro yakafanana neye "1984" nzvimbo ine "Lemmings" mushandirapamwe wakagadzirwa nechikwata chimwe chete chekugadzira. Mukoma waRidley Scott Tony akatungamira, asi vhidhiyo yaive flop. Kupfurwa kwemutsara wakareba wevanhu vakapfeka yunifomu vakavhara maziso, avo kune kurira kwerwiyo kubva kune Snow White uye Seven Dwarfs en masse vanozvikanda padombo, haina kugamuchirwa zvakanaka nevateereri. Vataridzi vakadana vhidhiyo iyi "inogumbura" uye Apple yaifanira kumisa 20% yevashandi vayo nekuda kwekutengesa kwakashata kwakakonzerwa nemushandirapamwe wakakundikana. Mugore rimwe chetero, Steve Jobs akabvawo kuApple.
https://www.youtube.com/watch?v=F_9lT7gr8u4
Simba Rekuva Wako Akanakisisa - 1986
Mumakore ekuma1980, Apple yakauya ne sirogani "Simba Rokuve Wako Wakanakisisa", iyo yakabudirira kushandisa kwemakore gumi. Kunyangwe mushandirapamwe waifanira kutarisana nekushoropodzwa kubva kunyanzvi dzekushambadzira nekuda kwekuti hauna kunyanya kusimbisa makomputa ega ega Apple, yakabudirira zvakanyanya.
Kutengesa Zvakaoma - 1987
Mumakumi masere, mukwikwidzi mukuru weApple aive IBM. Apple yakanga ichiedza kuwedzera chikamu chayo chemusika wekombuta uye kuita kuti veruzhinji vaone kuti yaigona kupa zvinhu zviri nani pane makwikwi. Kuedza uku kunoratidzwa munzvimbo ye "Hard Sell" kubva muna 1987.
https://www.youtube.com/watch?v=icybPYCne4s
Hit The Road Mac - 1989
Muna 1989, Apple yakaunza nyika kune yayo yekutanga "inotakurika" Macintosh. Kuti akurudzire, akashandisa nzvimbo inonzi "Hit The Road Mac" uye akaedza kusimbisa mukushambadza kuti Macs inogona kushandiswa kunyangwe nevaya vasingazive nezvemakomputa. Nekudaro, iyo inotakurika Macintosh haina kusangana nemhinduro yakanaka. Mhosva yakanga isiri iyo yakaoma kufamba kwekombiyuta, iyo yairema anenge 7,5 kilograms, asiwo mutengo wakakwirira - waiva 6500 madhora.
https://www.youtube.com/watch?v=t1bMBc270Hg
John naGreg - 1992
Muna 1992, Apple yakauya nechishambadzo chairatidza vataridzi varume vaviri “vanogara”, John naGreg. Avo vari mundege vanoshandisa PowerBooks avo akabatana netambo pasina dambudziko. Zvatinotora sezvisingakoshi mazuvano yaive rudzi rwechimurenga chidiki mukutanga kwemaXNUMX.
https://www.youtube.com/watch?v=usxTm0uH9vI
Mission Impossible - 1996
Chimwe chezvinhu zvakajairika zvehuwandu hweApple ads vaive vakakurumbira uye vane mukurumbira. Muna 1996, chiitiko che blockbuster "Mission Impossible" chine nyeredzi Tom Cruise chakakunda zvikuru. Pamusoro peCruise, zvakare "akatamba" Apple PowerBook mufirimu. Apple yakashandisawo zviitwa mukushambadzira kwayo kwakabudirira.
Heino Kune Vanopenga - 1997
Muna 1997, Steve Jobs zvakare akava mukuru weApple uye kambani yakakwanisa kusimuka kubva mumadota. Mugore rimwe chetero, mutambo unoshamisa weTV nekudhinda wakazvarwawo, wakafemerwa nemifananidzo nhema nechena yevanhu vakakosha vakaita saBob Dylan, Muhammad Ali, Gandhi kana Albert Einstein. Mushandirapamwe uyu wakazozivikanwawo neveruzhinji pasi pezita rekuti “Think Different”.
https://www.youtube.com/watch?v=cFEarBzelBs
Iti Mhoro kune iMac - 1998
Pasina nguva mushure mekudzoka kwaSteve Jobs pachinzvimbo cheMukuru weApple, itsva, iMacs inochinja zvachose yakauya munyika. Kuwedzera kune yekufungidzira dhizaini, ivo zvakare vakazvikudza mabasa makuru uye nyore asi yakavimbika yekubatanidza. Kusvika kweiMacs kwaiperekedzwa nenzvimbo dzekushambadzira, ichisimbisa kunyanya kusununguka kwekubatanidza iMacs kuInternet.
Tora California - 2001
Apple yekutanga iPod yakabudiswa muna Gumiguru 2001. Kuti ikurudzire mutambi wayo mutsva, Apple yakashandisa vhidhiyo ine Propellerheads, bhendi risina kumboburitsa dambarefu. Kunyangwe Apple isati yagadzira dhizaini ine mavara ane mavara ekutamba, yekutanga iPod ad yakaratidza kutamba makumi matatu nechimwe chinhu.
Tora Mac - 2006
Kushambadza kwekutanga kubva kumushandirapamwe we "Get a Mac" yakabudiswa muna 2006. Pakupera kwegore, mavhidhiyo gumi nemapfumbamwe akanga abudiswa, uye mushure memakore mana, apo mushandirapamwe wakanga wava kusvika kumagumo, nhamba yemavhidhiyo yaiva 66. Zvisinei nekukatyamadza kwavo, kushambadza kunosanganisira Embodied nevatambi ve "vanhu", Mac uye maPC anokwikwidza akasangana nemhinduro yakanaka, uye akagashira akasiyana siyana uye parodies.
Mhoro - 2007
Mune runyorwa rweakakosha Apple kushambadzira, iyo "Mhoro" nzvimbo inosimudzira yekutanga kumbobvira iPhone haifanirwe kushaikwa. Yakanga iri makumi matatu nechipiri montage yevaHollywood vatambi mumafirimu anozivikanwa uye akateedzana. Shambadziro yakavhurwa ine dema-ne-chena chiitiko kubva kuHitchcock's 1954 Murder on Order uye yakapera nekupfura kweinorira iPhone.
Mweya Mutsva - 2008
Muna 2008, iyo yekupedzisira-yakaonda uye yekupedzisira-mwenje MacBook Air yakazvarwa. Apple yakasimudzira, pakati pezvimwe zvinhu, nechiziviso umo komputa inoburitswa kubva muhamvuropu yakajairika uye yakavhurwa nemunwe mumwe. Vataridzi havana kufara kwete chete neiyo nyowani uye inoyevedza Apple laptop, asiwo nerwiyo "New Soul" naYael Naim, iyo yairidza mukutengesa. Rwiyo rwacho rwakakwira panhamba yechinomwe paBillboard Hot 100.
Pane App yeiyo - 2009
Muna 2009, Apple yakauya nechiziviso ichiperekedzwa nenganonyorwa sirogani "Pane app yeiyo". Chinangwa chikuru chemushandirapamwe uyu chaive chekutaura kuti iyo iPhone yave inogoneka, yakangwara mudziyo ine app yechinangwa chese uye chiitiko.
Nyeredzi uye Siri - 2012
Apple ads ine vanhu vane mukurumbira yakakurumbira mune dzakawanda zviitiko. Apple payakatangisa ma iPhone 4s neayo chaiwo mubatsiri wezwi Siri, yakakanda John Malkovich, Samuel L. Jackson kana kunyange Zooey Deschanel munzvimbo dzinosimudzira chimiro chitsva ichi. Mumashambadziro, Siri yakapindura zvakajeka kumirairo yezwi yevanopikisa, asi chokwadi chakanga chakasiyana chaizvo nekutengeserana.
Kusanzwisiswa - 2013
Apple's Kisimusi ads chitsauko kwavari. Vakashama zvachose, vanoedza kudzvanya manzwiro akawanda sezvinobvira kubva kuvateereri, izvo zvavanonyanya kubudirira kuita. Nzvimbo inonzi "Misunderstood" yakanyatsoita zvakanaka. Mariri, tinogona kutevedzera wechidiki asingakwanise kubvisa maziso ake pa iPhone panguva yekuungana kwemhuri yeKisimusi. Asi kuguma kwenzvimbo kucharatidza kuti vechidiki vangave vasiri ivo vanoratidzika kunge vari.
https://www.youtube.com/watch?v=A_qOUyXCrEM
Makore makumi mana mumasekondi makumi mana - 40
Muna 2016, Apple yakapemberera kusvitsa kwayo makore makumi mana. Pachiitiko ichocho, yakaburitsa nzvimbo yemakumi mana nembiri isina vatambi, mifananidzo yekare kana mifananidzo (kunze kwevhiri remuraraungu) - vataridzi vaigona kungoona mameseji pane monochrome kumashure, ichipa tarisiro yezvakanyanya kukosha zvigadzirwa zveApple.
Sway - 2017
Nzvimbo ye2017 yakanzi "Sway" inoitika panguva yezororo reKisimusi. Basa guru rinosanganisira vatambi vechidiki vaviri, AirPods headphones uye iPhone X. Mukuwedzera, vataridzi veCzech vachave vakacherechedza nzvimbo dzeCzech uye zvinyorwa "Aunt Emma's Bakery" uye "Rollercoaster" muchiziviso. Iyo yekutengesa yakatorwa muPrague. Uye imwezve inonakidza chokwadi - vatsigiri vakuru, vatambi veNew York Lauren Yatango-Grant naChristopher Grant, vakaroora muhupenyu chaihwo.
yakandinakira ad iyi….. https://youtu.be/Xvbuwfawqcc
Ndapota ndiyeuchidze nezve zuva rakatorwa Jablíčkâre neboka revanhu vakazvipira vairidza nziyo dzemutapi wenhau. I quote:
"Apple yakashandisa vhidhiyo ine Propellerheads, bhendi risina kumboburitsa albhamu, kusimudzira mutambi wavo mutsva." .
Saka, kana chinangwa chaive chekushandura iyi portal kuita KinderFanzin, zvaitwa. Zvakadaro, ndanga ndiri pano nhasi, vana, kekupedzisira. :)