Ondrej Holzman Apple CEO Tim Cook akaenda kuGoldman Sachs Technology Musangano neChipiri uye akapindura mibvunzo nezve Apple panguva yekuvhura chirevo. Akataura nezve hunyanzvi, kutora, kutengesa, mashandiro uye zvimwe zvakawanda…
Zvinonzwisisika, Cook akagamuchirawo mibvunzo nezve ramangwana zvigadzirwa zvekambani yeCalifornian, asi netsika akaramba kupa mhinduro kwavari. Nekudaro, akange asina kuomesa-muromo nezve zvimwe zvinhu zvakaita sedhizaini kana kutengesa chigadzirwa.
Musangano weGoldman Sachs Technology wakataura zvakawanda zvezvinhu zvakange zvatotaurwa naCook pakudanwa kwekupedzisira kune vagovani, zvisinei nguva ino haana kupfupisa kudaro ndokutaura nezvemanzwiro ake amene.
Nezve mari yerejista mamiriro, tekinoroji paramita uye makuru zvigadzirwa
Yakatanga nenzvimbo yerejista yemari, iyo iri kufashukira chaizvo paApple. Cook akabvunzwa kana mamiriro eCupertino aive akaora mwoyo. "Apple haisi kutambura nekuora mwoyo. Isu tinoita sarudzo dzakashinga uye dzekuda uye tinochengetedza mari, " Cook akatsanangurira vaivapo. “Tinodyara mari mukutengesa, kugovera, kuvandudza zvigadzirwa, kusimudzira, zvigadzirwa zvitsva, zvekutengesa, kutenga mamwe makambani. Handizivi kuti nzanga yakaora mwoyo ingakwanisa sei kuwana chinhu chakadaro.'
Vazhinji vakaita seApple vanopa zano kuti ndezvipi zvigadzirwa izvo kambani inofanirwa kugadzira. Semuenzaniso, iPhone hombe kana inokurumidza iPad inofanira kuuya. Nekudaro, Tim Cook haafarire ma parameter.
[ita chiito = "quote"] Chinhu chega chatisingafe takaita chigadzirwa chakapusa.[/do]
“Chekutanga, handisi kuzotaura pamusoro pezvatingaite mune ramangwana. Asi kana tikatarisa indasitiri yemakomputa, makambani anga achirwa pamativi maviri mumakore achangopfuura - zvakatemwa nemitengo. Asi vatengi vanonyanya kufarira ruzivo. Hazvina basa kana iwe uchiziva kumhanya kweAx processor," mukuru weApple anogutsikana. "Chiitiko chemushandisi chinogara chakakura kupfuura chinogona kuratidzwa nenhamba imwechete."
Nekudaro, Cook akabva asimbisa kuti izvi hazvireve kuti Apple haigone kuuya nechimwe chinhu chisipo izvozvi. "Chinhu chega chatisingambogadzira chigadzirwa chakapusa," akataura zvakajeka. “Ndicho chete chitendero chatinoshandisa. Tinofanira kugadzira chimwe chinhu chikuru, chakashinga, chinoda chinzvimbo. Isu tinogadzirisa zvese zvese, uye nekufamba kwemakore takaratidza kuti tinogona kuita izvi. "
Nezve zvitsva uye kuwanikwa
"Haina kumbosimba. Akanyura muApple," Cook akataura nezve hunyanzvi uye tsika yakabatana munharaunda yeCalifornian. "Pane chido chekugadzira zvigadzirwa zvakanakisisa munyika."
Sekureva kwaCook, zvakakosha kubatanidza maindasitiri matatu ayo Apple inokunda. “Apple ine hunyanzvi hwesoftware, hardware nemasevhisi. Iyo modhi yakamiswa muindasitiri yemakomputa, apo imwe kambani inotarisa pane chimwe chinhu uye imwe pane imwe, haichashandi. Vashandisi vanoda ruzivo rwakatsetseka nepo tekinoroji ichigara kumashure. Mashiripiti chaiwo anoitika nekubatanidza mativi matatu aya, uye isu tinokwanisa kuita mashiripiti." akadaro mutsivi waSteve Jobs.
[ita chiito=”citation”]Nekuda kwekubatana kwesoftware, hardware nemasevhisi, tine mukana wekuita mashiripiti.[/do]
Panguva yekutamba, Tim Cook haana kukanganwa vaaishanda navo vepedyo, i.e. varume vepamusoro-soro veApple. "Ndinoona nyeredzi chete," Cook akadaro. Akatsanangura Jony Ive se "mugadziri akanakisa munyika" uye akasimbisa kuti iye zvino ari kutarisa nezve software. "Bob Mansfield ndiye nyanzvi inotungamira pasilicon, hapana anoita ma micro operations zviri nani kupfuura Jeff Williams," akataura nevamwe vake Cook uye akataurawo Phil Schiller naDan Ricci.
Izvo zvakasiyana-siyana zvekutenga izvo Apple inogadzira zvine chekuitawo netsika paApple. Nekudaro, kazhinji aya angori makambani madiki, iwo makuru anodarika muCupertino. “Kana tikatarira shure mumakore matatu apfuura, paavhareji takatenga kambani mumwe mwedzi uri wose. Makambani atakatenga aive nevanhu vakangwara pamwoyo pavo, izvo takatamira kumapurojekiti edu. akatsanangura Cook, achiwedzera kuburitsa kuti Apple yaitarisawo makambani makuru kuti atore pasi pemapapiro ayo, asi hapana aizopa zvayaida. “Isu hatione kuda kutora mari toenda kunotenga chimwe chinhu nekuda kwekudzoka. Asi kana paine kutorwa kwakakura kunozotikodzera, tichaenda kunoitora."
Nezve izwi rekuti muganhu, zvigadzirwa zvakachipa uye cannibalization
"Hatizive izwi rekuti 'muganhu,'" Cook akataura pachena. "Izvi imhaka yezvatakakwanisa kuita mumakore apfuura uye kupa vashandisi chimwe chinhu chavasina kutomboziva kuti vanoda." Cook akabva atevera nenhamba dzekutengesa iPhone. Akataura kuti pamamiriyoni mazana mashanu ePhones akatengeswa neApple kubva muna 500 kusvika pakupera kwegore rapfuura, anopfuura makumi mana muzana akatengeswa gore rapfuura chete. “Kuchinja kunoshamisa kwezviitiko… Uyezve, vanogadzira vanobatsirikanawo nekuti takagadzira ecosystem yakanaka inopa simba indasitiri yese yebudiriro. Tabhadhara mari inodarika mabhiriyoni masere emadhora kuvagadziri. " akazvirumbidza Cook, uyo achiri kuona kukwanisa kukuru munyika inofambisa, mumashoko ake "nzvimbo yakazaruka", saka haafungi nezvemiganhu chero ipi zvayo, kuchine nzvimbo yekusimudzira.
Mukupindura mubvunzo wekugadzira zvigadzirwa zvinodhura zvemisika iri kusimukira, Cook aifanira kudzokorora: "Chinangwa chedu chikuru kugadzira zvigadzirwa zvakanaka." Zvakadaro, Apple inoedza kupa vatengi vayo zvigadzirwa zvakachipa. Cook akanongedza kuderedzwa kweiyo iPhone 4 uye 4S mushure mekuiswa kweiyo iPhone 5.
"Kana iwe ukatarisa nhoroondo yeApple uye wotora iPod yakadaro, payakabuda yakaita $399. Nhasi unogona kutenga iPod shuffle yemadhora makumi mana nemapfumbamwe. Pane kudhura zvigadzirwa, isu tinogadzira vamwe vane ruzivo rwakasiyana, chiitiko chakasiyana." Cook akaburitsa pachena, achibvuma kuti vanhu vanoramba vachibvunza kuti sei Apple isingaite Mac isingasviki mazana mashanu emadhora kana zviuru zvemadhora. "Chokwadi, tanga tichigadzirisa. Kungoti isu tasvika pakugumisa kuti isu hatigone kugadzira chigadzirwa chikuru nemutengo iwoyo. Asi chii chatakaita panzvimbo pacho? Isu takagadzira iyo iPad. Dzimwe nguva unongofanira kutarisa dambudziko zvishoma zvakasiyana uye kurigadzirisa neimwe nzira. "
Musoro we cannibalization une hukama neiyo iPad, uye Cook akadzokorora tsananguro yake zvakare. “Patakaburitsa iPad, vanhu vakati taizouraya Mac. Asi isu hatifungi zvakanyanya nezvazvo nekuti isu tinofunga kuti tikasaita cannibalize, mumwe munhu achazviita. "
Musika wekombuta wakakura zvekuti Cook haafunge kuti cannibalization inofanira kungogumira kuMac kana kunyange iyo iPad (iyo inogona kubvisa kubva ku iPhone). Saka, sekureva kwayo CEO, Apple haina chekunetsekana nayo. Kunetsekana kwaizongoruramiswa kana kudyiwa kwevanhu kwaizove chinhu chikuru chinokanganisa kuita sarudzo. "Kana kambani ikatanga kuita sarudzo dzayo pakusahadzika kwega-cannibalizing, inzira inoenda kugehena nekuti panogara paine mumwe munhu."
Paivewo nekutaura nezve network yakakura yekutengesa, iyo Cook inokoshesa zvakanyanya, semuenzaniso, pakuvhura iyo iPad. "Handifunge kuti tingadai takabudirira neiPad dai zvisiri zvezvitoro zvedu," akadaro. akaudza vateereri. “Pakabuda iPad, vanhu vakafunga piritsi racho sechinhu chinorema chaisada munhu. Asi vaigona kuuya kuzvitoro zvedu kuti vazvionere vega uye vaone kuti iPad ingaite chii chaizvo. "
Chii chinonzi Tim Cook anonyanya kudada nacho mugore rake rekutanga ari mutungamiriri wekambani
"Ndinodada nevashandi vedu. Ndine rombo rekushanda mazuva ese nevanhu vanoda kugadzira zvigadzirwa zvemhando yepamusoro munyika. ” Cook anozvikudza. "Havasi kungovapo kuti vaite basa ravo, asi kuti vaite basa rakanakisisa rehupenyu hwavo. Ndivo vanhu vakanyanya kugadzira pasi pezuva, uye iropafadzo yehupenyu hwangu kuva paApple izvozvi uye kuwana mukana wekushanda navo. "
Nekudaro, havasi vashandi chete, asiwo zvigadzirwa izvo Tim Cook anodada nazvo. Sekureva kwake, iyo iPhone uye iPad ndiyo yakanakisa foni uye yakanakisa piritsi pamusika, zvichiteerana. "Ndine tarisiro huru nezveramangwana uye izvo Apple inogona kuunza kupasi."
Cook akarumbidzawo hanya neApple nezvezvakatipoteredza. "Ndinodada kuti tine purazi guru rakazvimiririra pasi rose uye kuti tinokwanisa kugonesa nzvimbo dzedu dzedata ne100% simba rinogoneka. Handidi kuita jerk, asi ndiwo manzwiro andinoita."
Yakanyorwa zvakanaka, ndatenda nechinyorwa :)
neimwe nzira ruzivo rwekuti apuro ichavhura makumi matatu ezvitoro zveApple gore rino kunyanya kunze kweUS, izvo zvinoita senge ruzivo rwakakosha kupfuura chokwadi chekuti mumwe mutungamiriri anodada nekubvumidzwa kwemushandi (uyo asingadi ' t kuve pakuchinja kwakadaro :D) neimwe nzira yakarasika
PS: pamwe ndangozvikanganwa, ndangopenengura chinyorwa, nekuti ruzivo rwacho rwaizivikanwa maawa akati wandei ndisati ndaona chinyorwa ichi.
PS2: Yakanyorwa zvakanaka, ndatenda nechinyorwa :)
Zvinokwanisika kuti mamwe mashoko akashaikwa. Ndakatora kubva kune akawanda masosi uye pakanga paine chimwe chinhu kwese kwese, saka ndakaedza kuisa yakawanda yacho pamwechete.
Kwandiri, uye ndinofunga kwete ini chete, Apple ichaita zvigadzirwa zvemhando yepamusoro chete kana ivo 1. vanobvumirana nevagadziri vemitambo pane shanduro dzeMac 2. gadzirisa Mac pachayo kune iyi. Zvikasadaro, ini ndinoda iyo Mac, asi ndinongosuwa izvi pairi - kutamba mutambo une yakanaka magiraidhi uye inodiwa gameplay.