Ondrej Holzman Mushure mezviziviso nezuro mhedzisiro yemari yekota yechitatu yemari ya2014 ichiteverwa nemusangano wechinyakare kufona nevakuru veApple vachipindura mibvunzo kubva kuvaongorori nevatori venhau. Pamwe chete CEO Tim Cook, Luca Maestri, CFO itsva yekambani, akatora chikamu mukufona kekutanga.
Masters mumavhiki apfuura yakatsiviwa mutungamiriri wenguva refu weapuro cash register Peter Oppenheimer uye kuvapo kwake kwakaonekwa, nokuti Maestri akataura nemutauro wakasimba weItaly. Nekudaro, akapindura mibvunzo yevatori venhau semurume ane ruzivo munzvimbo yake.
Pakutanga kwekufona, zvidimbu zvakawanda zvinonakidza zveruzivo zvakaratidzwa. Apple yakaratidza kuti vanhu vanopfuura mamirioni makumi maviri vakatarisa kutenderera kweiyo WWDC keynote yayo. Pashure pacho, takapfuurira kuzvinhu zvoupfumi. The Telegraph yakashuma kuti iPhone kutengesa munyika dzeBRIC, Brazil, Russia, India neChina, dzaive dzakakwira 20 muzana gore negore, nemari muChina yakakwira 55% gore negore (kupfuura Apple inotarisirwa mukati).
Ruzivo runonakidza nezvekutora. Apple inoramba ichishanda zvikuru munyaya iyi, uye mugore rino rezvemari, iro rakapedza zvikamu zvitatu, rakatokwanisa kutenga makambani e29, mashanu mumwedzi mitatu yapfuura chete. Kutorwa kwakawanda nokudaro kunoramba kusingazivikanwe. Pavashanu vekupedzisira, tinoziva vaviri chete (Nhoroondo ye LuxVue Technology a Spotsetter), nokuti Beats, iyo yakakura kutora munhoroondo yekambani, Apple haina kuverenga mune iyo rondedzero. Luca Maestri akati anotarisira kuti chibvumirano chichapedzwa pakupera kwekota iripo.
Macs anoramba achikura kunyangwe maitiro
"Taive nerekodhi munaJune kota yekutengesa Mac. Kukura kwe18% gore negore kunouya panguva iyo musika uyu uri kudzikira nezvikamu zviviri kubva muzana zvichienderana nekufungidzira kwazvino kweIDC, "akadaro Tim Cook, achiwedzera kuti Apple iri kuona mhinduro huru kune yazvino MacBook Air yakaunzwa muna Kubvumbi.
Zvitoro zveVirtual ndicho chikamu chiri kukurumidza kukura chebhizimusi reapuro
Pamusoro peMacs, iyo App Store uye mamwe masevhisi akafanana akabatana neApple ecosystem, iyo Apple pamwe chete inodana "iTunes software nemasevhisi", yakabudirira kwazvo. "Mukati memwedzi mipfumbamwe yekutanga yegore rino rezvemari, iyi ndiyo yaive chikamu chiri kukurumidza kukurumidza chebhizinesi redu," akadaro Cook. iTunes mari yakawedzera 25 muzana gore-pamusoro-gore, inofambiswa zvakanyanya nenhamba dzakasimba kubva kuApp Store. Apple yakatobhadhara mari inosvika mabhiriyoni makumi maviri emadhora kuvagadziri, zvakapetwa kaviri nhamba yakaziviswa gore rapfuura.
iPads dzaodza moyo, asi Apple inonzi yaitarisira izvozvo
Pamwe kufara kwakanyanya uye kuita kwakakonzerwa nemamiriro ePads. Kuderera kwegore-pagore kwekutengesa kwePad kwaive 9 muzana, zvakazara, iPads dzakatengeswa muchikamu chekupedzisira kweinenge makore maviri apfuura, asi Tim Cook akavimbisa kuti Apple yaiverenga nhamba dzakadaro. "Kutengeswa kwePads kwakasangana netarisiro yedu, asi tinoona kuti haina kuzadzisa tarisiro yevazhinji venyu," mukuru weApple akabvuma, achiedza kutsanangura kuderera kwekutengesa, semuenzaniso, kuti misika yese yetafura yakadzikira. vashoma muzana, mose vari muUnited States, saka muWestern Europe.
Cook, kune rumwe rutivi, yakaratidza kugutsikana kunenge 100% nemapiritsi eApple, iyo inoratidzwa neongororo dzakasiyana-siyana, uye panguva imwechete inotenda mukuwedzera kukura kwePads mune ramangwana. Iyo yazvino dhiri neIBM inofanirwa kubatsira nazvo. "Isu tinofunga kudyidzana kwedu neIBM, iyo ichapa chizvarwa chitsva chemakambani ekufambisa nhare, akavakwa nekureruka kweako iOS maapplication uye anotsigirwa neIBM's gore uye analytics masevhisi, ichave chisungo chikuru mukuenderera mberi kwePads," Cook. akadaro.
Nekudaro, kudzikira kwekutengesa kwePad haisi maitiro ayo Apple angade kuenderera mberi. Parizvino, Cook anofara kuti kune yakanyanya kugutsikana kwevatengi nemapiritsi ake, asi anobvuma kuti pachine zvakawanda zvekufunga nezvazvo muchikamu ichi. "Isu tichiri kunzwa senge chikamu chiri muhudiki uye kuchine hutsva hwakawanda hwatinogona kuunza kuPad," akadaro Cook, uyo, mukutsanangura kuti sei iPads iri kudzikira izvozvi, akayeuka kuti makore mana apfuura, Apple payakagadzira. chikamu, hapana chero munhu - uye kana Apple pachayo - aisatarisira kuti kambani yeCalifornian yaizokwanisa kutengesa 225 miriyoni iPads panguva iyoyo. Saka panguva ino musika unogona kunge wakazara, asi izvi zvinofanirwa kuchinja zvakare nekufamba kwenguva.
Kushamisika kubva kuChina. Apple inokunda zvakanyanya pano
Pakazara, iPads yakadonha, asi Apple inogona kugutsikana nenhamba kubva kuChina, uye kwete chete idzo dzine hukama nePads. Kutengeswa kwe iPhone kwakakwira ne48 muzana gore-ne-gore, zvakanyanya nekuda kwechibvumirano neanonyanya kushandisa China Mobile, Macs akakurawo ne39 muzana, uye kunyange iPads yakaona kukura. "Taifunga kuti ichave kota yakasimba, asi izvi zvakapfuura zvataitarisira," akabvuma Cook, ane kambani yakatengesa madhora mabhiriyoni 5,9 muChina, mabhiriyoni mashoma emadhora pasi peiyo Apple yakawana muEurope yose.
