Filip Brož Mazita enziyo, anonzi mazita ekutamba, akange atogadzirwa nemadzitateguru edu. Anenge kirabhu imwe neimwe yaive nejukebox, vanhu vaigadzira mamixtape avo, uye nhepfenyuro dzairidza nziyo pakukumbira. Muchidimbu, mimhanzi uye kugadzira zvinyorwa zvekutamba zvinofambidzana. Tichitarisa zvakadzama munhoroondo, zvinokwanisika kuona kuti zvinorehwa nezvinyorwa zvekutamba zvakave neshanduko yakakosha mumakore. Kare, mazita ekutamba akagadzirwa nevanhu pachavo. Nekudaro, panguva yekuuya kwedhijitari uye tekinoroji nguva, makomputa akatora, achishandisa yakaoma algorithms kugadzira zvisina kujairika kana genre- uye theme-yakatarisana playlists. Nhasi, zvinhu zvose zvadzokera mumaoko evanhu.
Apo Apple yakazivisa muna 2014 izvozvo ari kutenga Beats, Apple CEO Tim Cook akataura zvakanyanya nezveboka renyanzvi dzemimhanzi. "Mazuva ano hazviwanzo uye zvakaoma kuwana vanhu vanonzwisisa mimhanzi uye vanogona kugadzira zvinoshamisa playlists," akatsanangura Cook. Anopfuura makore maviri apfuura, kambani yeCalifornian haina kungotenga mimhanzi inoshanda uye yekufambisa sevhisi, asi pamusoro pezvese zana nyanzvi dzemimhanzi, inotungamirwa narapper Dr. Dre naJimmy Iovine.
Kana tikatarisa makambani aripo anopa mimhanzi kutenderera, kureva Apple Music, Spotify, Google Play Music uye zvishoma Tidal kana Rhapsody, zviri pachena kuti vese vanopa masevhisi akafanana. Vashandisi vanogona kusarudza kubva kumamirioni enziyo dzemhando dzakasiyana-siyana, uye sevhisi yega yega inopa yayo yekutamba, nhepfenyuro kana podcasts. Zvisinei, makore maviri mushure mokunge Apple yatora Beats, misika yakachinja zvikuru, uye Apple iri kuedza kuita basa rinotungamirira mukugadzirwa kwezvinyorwa zvekutamba.
Chimwe chezvakakosha zveese masevhisi ataurwa zviri pachena ndechevashandisi vavo vanokwanisa kuwana nzira yavo mukufashama kwemamiriyoni enziyo dzakasiyana, kuitira kuti masevhisi agone kuvashandira chete izvo zvisikwa izvo zvingavafadza kwavari zvichibva pane yavo. kuravira kwomunhu. Sezvo Apple Music, Spotify, Google Play Music uye vamwe vachipa zvimwe kana zvishoma izvo zvakafanana, kunze, ichi chikamu chako pachako chakakosha.
Magazini BuzzFeed akabudirira kupinda kumafekitori ekutamba, anoti Spotify, Google neApple, uye mupepeti Reggie Ugwu akawana kuti vanhu vanopfuura zana mumakambani ese, vanonzi macurator, vanoshanda nguva yakazara vachigadzira mazita ekutamba. Nekudaro, kugadzira yakanaka playlist kwakaoma kupfuura zvazvingaite pakuona pekutanga. Mumwe munhu anofanira kugadzirira algorithm uye kunyora zvose.
Vanhu vari kutungamira kugadzira zvinyorwa zvekutamba zvinowanzo shandiswa kushanda sevanozivikanwa mablogiki kana seDJs mumakirabhu akasiyana emimhanzi. Zvakare, maererano neongororo ichangoburwa, vanopfuura makumi mashanu muzana evashandisi veSpotify mazana emamiriyoni vanosarudza runyoro rwekutamba kune mimhanzi inogadzirwa zvisina tsarukano. Zvinoenderana nekumwe fungidziro, nziyo imwe chete kubva pashanu inoridzwa zuva rega rega mumasevhisi ese inoridzwa mukati merunyorwa. Nekudaro, nhamba iyi inoramba ichikura zvakaenzana sezvo vanhu vazhinji vanowedzerwa vanonyanya kuita zvekutamba.
"Zvakawanda nezve intuition uye manzwiro. Zvese zvinoratidza kuti mazita ekutamba anogadzirwa nevanhu achaita basa rakakura kwazvo mune ramangwana. Vanhu vanoda kuteerera mimhanzi yechokwadi, yakajairika, "anodaro Jay Frank, mutevedzeri wemutungamiri wepasi rose mimhanzi inoyerera paUniversal Music Group.
Tsanangurazve hukama hwedu nemimhanzi
Isu tese takajaira kushanda pahwaro hwekodhi uye kutsvaga zvisina tsarukano. Semuenzaniso, Indaneti inogona kukurudzira chiremba mukuru akakodzera, sarudza bhaisikopo kana kutitsvagira resitorendi. Zvakafanana nemimhanzi, asi nyanzvi dzinoti yave nguva yekunyatsotsanangura hukama hwedu nayo. Sarudzo yenziyo haifanire kungova yemasanga, asi kuti ienderane nezvatinoda pachedu. Vanhu vari shure kwezvinyorwa zvekutamba havana kuenda kune chero chikoro chebhizimisi. Mupfungwa yechokwadi yeshoko, vari kuyedza kuve vadziviriri vedu, vachitidzidzisa kurarama tisina marobhoti uye komputa algorithms.
Mukati meSpotify
Zvinoshamisa kuti, playlists yeSpotify haina kugadzirwa muSweden, asi muNew York. Mukati mehofisi, iwe unowana gungwa rechena iMacs, iconic Beats mahedhifoni, uye ane makore makumi maviri nemapfumbamwe Spaniard Rocío Guerrero Colom, anotaura nekukurumidza sezvaanofunga. Akauya kuSpotify anopfuura makore maviri apfuura uye nekudaro aive pakati pevanhu makumi mashanu vekutanga kugadzira zvinyorwa zvekutamba nguva yakazara. Colomová anonyanya kutungamira mimhanzi yeLatin America.
“Ndagara munyika dzakawanda. Ndinotaura mitauro mishanu uye ndinoridza violin. Makore maviri apfuura, Doug Forda, uyo anotarisira vachengeti vose, akauya kwandiri. Akandiudza kuti vaitsvaga munhu wekugadzira playlists yevashandisi vanofarira mimhanzi yeLatin America. Ndakabva ndangoziva kuti ndaifanira kunge ndiri ini, sezvo ndiri mumwe wevaishandisa. Saka akandihaya," akadaro Colomová achinyemwerera.
Rocío anotungamirawo vamwe vashandi uye anotungamira mamwe manomwe emhando yekutamba. Anoshandisa chete iMac yebasa uye akatokwanisa kugadzira anopfuura mazana maviri ekutamba.
“Ndinogara ndichishanyira zvikwata zvemimhanzi zvakasiyana. Ndinoedza kuona kuti vanhu vanofarira chii, zvavanoteerera. Ndiri kutsvaga vateereri vakananga,” anotsanangura kudaro Colomová. Sekureva kwake, vanhu havauye kuSpotify kuzoverenga, saka zita reiyo playlist pachayo rinofanira kunge richinyatso tsanangura uye nyore, mushure mezvo izvo zvinouya.
Vashandi veSpotify vanobva vagadzirisa mazita avo ekutamba zvichienderana nekudyidzana kwevashandisi uye nekudzvanya. Vanoronda nziyo dzega dzega sezvavanoita mumachati ekukurumbira. "Kana rwiyo rukasaita zvakanaka kana vanhu vachiruruka kakawanda, tinoedza kuchiendesa kune imwe playlist, kwarinowana mumwe mukana. Zvakawanda zvakare zvinoenderana nevhavha yealbum, "anoenderera mberi Colomová.
Curators paSpotify vanoshanda nemapurogiramu akasiyana uye maturusi. Nekudaro, Keanu kana Puma zvikumbiro, zvinoshanda sevapepeti vekutonga nekutarisa vashandisi, zvakakosha kwavari. Pamusoro pehuwandu hwehuwandu hwehuwandu hwekudzvanya, mitambo kana kurodha pasi, vashandi vanogonawo kuwana magirafu akajeka mumashandisirwo. Izvi zvinoratidza, pakati pezvimwe zvinhu, zera revateereri, nzvimbo yenzvimbo, nguva kana nzira yekunyoresa yavanoshandisa.
Runyoro rwakanyanya kubudirira rwakagadzirwa naColomová ndi "Baila Reggaeton" kana "Dance Reggaeton", ine vateveri vanopfuura mamirioni maviri nehafu. Izvi zvinoita kuti rondedzero ive yechitatu inonyanya kufarirwa playlist paSpotify, kuseri kwe "Today Top Hits" playlist, ine 8,6 miriyoni vateveri, uye "Rap Caviar", iyo ine 3,6 miriyoni vateveri.
Colomova akagadzira iyi playlist muna 2014, makore gumi chaiwo mushure mekubudirira kweLatin America kurova "Gasolina" naBaba Yankee. “Ndaisatenda kuti playlist yaizobudirira zvakadaro. Ndakazvitora senge runyorwa rwenziyo dzaifanirwa kuita kuti vateereri vadzingwe nekuvakwezva kune imwe mhando yemabiko, "anodaro Colomová, achiona kuti hip hop genre zvinhu zviri kupinda munzira yechiLatin, kwaanoedza pindura uye gadzirisa mazita enziyo. Rwiyo rwake rwaanofarira rwehip hop ndi "La Ocasion" naPuerta Lican.
Sekureva kwaJay Frank, mutevedzeri wemutungamiri wepasi rose mimhanzi inotepfenyura kuUniversal Music Group, vanhu vanoshandisa masevhisi ekutepfenyura mimhanzi nekuti vanoda kuteerera uye kuva nemimhanzi yese iri munyika. "Zvisinei, kana vasvika ikoko, vanoona kuti havadi zvese, uye tarisiro yekutsvaga nenziyo makumi mana emamiriyoni inotovavhundutsa," anodaro Frank, achiwedzera kuti rondedzero dzinonyanya kufarirwa dzakatosvika kupfuura dzakatangwa. nhepfenyuro.
Zvechokwadi, vashandi vanochengetedza rusununguko rwekunyora, pasinei nokuti vanogamuchira zvipo zvakasiyana-siyana zvePR, kukoka kubva kuvagadziri uye vaimbi zuva rega rega. Anoedza kuva nemafungiro ake asina rusaruro pane zvose. "Isu tinonyatsogadzira playlists zvichienderana nezvatinofunga kuti vateereri vachada, uye izvo zvinoratidzwa mune manhamba," anodaro Spotify's Doug Ford. Kurasikirwa kunobvira kwekuvimba kwevateereri kungave netapuro huru kwete chete pasevhisi seyakadaro, asiwo kune vateereri pachavo.
Mukati meGoogle Play Music
Vashandi veGoogle Play Music vanogarawo muNew York, pauriri hwegumi neimwe hwemahofisi makuru eGoogle. Kuenzaniswa neSpotify, zvisinei, hapana makumi mashanu, asi makumi maviri chete. Vane pasi rakashongedzerwa zvakakwana semamwe mahofisi eGoogle uye, seSpotify, vanoshandisa zvirongwa zvakasiyana kuvabatsira kubata mazita ekutamba uye nhamba.
Panguva yebvunzurudzo nemupepeti wemagazini BuzzFeed inonyanya kugadzirisa mubvunzo wemazita ezvinyorwa zvenziyo. "Zvese zvinoenderana nevanhu, maitiro avo uye kuravira. Playlists zvinoenderana nemafungiro uye mhando yezviitwa zvatinoita zviri kuramba zvichipararira. Asi ndizvo zvinoitwa nekambani yese yemimhanzi," vachengeti vanobvumirana. Izvi zvinoratidzwa zvakare nenyaya yekuti matatu pagumi ane mukurumbira playlists paSpotify haana chiratidzo chekuti ndeapi rudzi.
Maererano navo, kana vanhu vatoziva kare kuti rudzii, semuenzaniso dombo, simbi, hip hop, rap, pop nezvimwe zvakadaro, ivo vanotove neimwe nzira mukati mekugadzirisa uye kugadzira rusaruro mupfungwa yerudzi rwemimhanzi runyoro rwakapiwa ruchavafadza zvichida vakamirira. Nechikonzero ichi, vachasvetuka nziyo dzese vosarudza chete idzo dzavanoziva nemazita. Maererano nevashandi, zviri nani kudzivisa izvi kubva pakutanga uye kusarudza kutumidza mazita ekutamba maererano nemanzwiro, semuenzaniso.
“Zvakafanana nezvikwangwani zvomumugwagwa. Nekuda kwemazita chaiwo enziyo dzekutamba, vanhu vanokwanisa kufamba zvirinani mumamirioni enziyo. Muchidimbu, vateereri havazive chekutsvagisa kudzamara wavaratidza, "anowedzera Jessica Suarez, muchengeti weGoogle ane makore makumi matatu nemashanu.
Mukati meApple Music
Mahofisi makuru eApple Music ari muCulver City, Los Angeles, uko kwaimbove muzinda weBeats Electronics. Nevanhu vanopfuura zana vanoshanda mukati mechivako kugadzira zvinyorwa zvekutamba, ndicho chimwe chezvikwata zvikuru zvevachengeti vemimhanzi. Apple zvakare yakapayona zano rekugadzira zvinyorwa zvekutamba kubva kuvanhu chaivo nekuda kweBeats.
"Hatisi zvekuburitsa maonero edu uye kuravira kwemimhanzi kune vamwe vanhu. Isu tinozviona senge semakataiti curators, tichisarudza zvine hungwaru mimhanzi chaiyo, "anodaro Indie Mupepeti-mukuru Scott Plagenhoef. Maererano naye, pfungwa yacho ndeyokuwana vanyori vakadaro vanozove nemigumisiro kune vateereri uye kumutsa mavari, semuenzaniso, mamwe manzwiro. Pakupedzisira, uchada nziyo dzacho kana kuti kuzodzivenga.
Chombo chikuru cheApple Music ndicho chikwata chenyanzvi chinoshaikwa nemamwe masevhisi. “Mimhanzi ndeyemunhu. Wese munhu anoda chimwe chinhu chakasiyana uye isu hatidi kushanda muchimiro chekuti kana iwe uchida Fleet Foxes, unofanirawo kufarira Mumford & Sons, "anosimbisa Plagenhoef.
Apple, kusiyana nemamwe makambani emimhanzi, haigovane data rayo, saka hazvigoneke kuziva kuti akabudirira sei mazita ekutamba ega kana chero data rakadzama nezvevashandisi. Apple, kune rumwe rutivi, iri kubheja paBeats 1 live radio, inotambwa nevanozivikanwa maartist uye DJs. Vaimbi vakati wandei nemabhendi vanochinjana mu studio svondo rega rega.
Apple zvakare yakanyatso gadziridza uye kugadzirisazve mashandisirwo ayo muIOS 10. Vashandisi vanogona ikozvino kushandisa runyorwa rwekutamba rwunogara rwakagadziridzwa kune vashandisi vega, iyo inonzi Discovery Mix, yakafanana neinotozivikanwa nevashandisi kubva kuSpotify uye chii. inofarirwa zvakanyanya. MuApple Music itsva, unogona zvakare kuwana rutsva rwekutamba mazuva ese, kureva, sarudzo yeMuvhuro, Chipiri, Chitatu uye zvichingodaro. Mazita ekutamba akagadzirwa nemacurators zvakare akapatsanurwa zvakasiyana, saka vanhu vane tarisiro yakajeka yekuti rondedzero yakagadzirwa nekombuta kana mumwe munhu.
Nekudaro, Apple haisiriyo yega inogara ichifambira mberi mundima iyi. Izvi, mushure mezvose, zvakajeka kubva pane zvataurwa, apo ese masevhisi ekutepfenyura anoshanda pane yakasarudzika-yakagadzirwa playlist kumuteereri wega wega, kunze kweApple Music, kunyanya muSpotify neGoogle Play Music. Mwedzi uye makore anotevera chete ndiwo acharatidza kuti ndiani achakwanisa kuchinjisa zvakanyanya kune vashandisi uye nekuvapa yakanakisa mimhanzi chiitiko. Zvinokwanisika kuti vachatambawo chikamu chavo ari kuwedzera kufarirwa ega maalbum...
Ndiri kuda kuziva nezve Apple Music itsva, asi ndine nhamo yekuva ne iPhone yekare uye handikwanise kuwana iOS 10 ipapo. Pane angave achiziva here kana kuchizongove nekuvandudzwa kweMumhanzi application yevakuru vapfumbamwe, paizova neiyo AM dhizaini? Uye zvakafanana paMac, nekuti Mac mini yakatondishandira kwegore :) Thanks.
Ichokwadi kuti Apple ingangove isina kutaura nezvazvo chero kupi, asi ini ndinofunga kuti iyo UI nyowani icharatidzwa muApple Music (pamwe gare gare) pane ekare masisitimu zvakare. Hazvina musoro kuti zvisave.
Ndinoziva sei mumimhanzi yeapuro kuti ndeapi mazita ekutamba anobva kuvanhu uye asiri, ndinokutendai nemhinduro.